The Breaking Through in Cybersecurity Marketing Podcast
Conversion Rates at Checkpoint with Head of Digital Strategy and Operations at CheckPoint Technologies , Sean Mattson
In this episode, Sean Mattson, Head of Digital Strategy and Operations at Checkpoint Technologies, joins Maria and Gianna to discuss conversion rates and personalization. To begin, Sean discusses his role at Checkpoint as the management of all digi...
How to Have a Successful Funny Cybersecurity Campaign with Deidre Frith
In this episode, the hosts are joined by Deidre Frith, the Director of Marketing at Real Time IT. With over 15 years of experience in marketing, Deidre is a one-stop shop for all things creative, social media, graphic design, and PR. She is known for...
Effective Email Marketing with Josh Feigenbaum
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Josh Feigenbaum, Marketing Manager at Sentra, joi...
How to Have a Successful Webinar with Brian Whipple
In this episode, Brian Whipple, a longtime member of the Cybersecurity Marketing Society, joins Maria and Gianna to share his impressive knowledge on how to create successful, record-breaking webinars in the cybersecurity industry. Brian Whipple is...
Becoming a Community Marketing Expert with Derek Weeks
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Derek Weeks, author and CEO of Unfair Mindshare, ...
Creating and Being a Creator in Cybersecurity with Kenneth Ellington
In this episode, Kenneth Ellington, security consultant at Ernst & Young and the founder of Ellington Cyber Academy, joins our hosts to discuss how to foster positive engagement. Kenneth Ellington is a security consultant at Ernst & Young a...
Unconventionally Breaking Through into Marketing with Marc Blackmer
In this episode, Marc Blackmer, VP of Marketing at Corero Network Security, joins Maria and Gianna to discuss breaking through into marketing, green and red flags in companies and so much more. Corero Network Security is a leader in real-time with ...
How to Foster Positive Engagement with Steve LaChance
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Steve LaChance, Founder and CEO of discernr, joins...
Maximizing Your Branding Potential with Shlomi Ashkenazy
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Shlomi Ashkenazy, Head of Brand at Cybellum, joins...
Partner Marketing: Strategies and Best Practices with Emily Cadwallader
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Emily Cadwallader, Partner Marketing Manager at B...
CPF Coaching & Breaking Into Cybersecurity with Christophe Foulon
In this episode, Christophe Foulon, cybersecurity manager at a Fortune 500 company and Founder of CPF Coaching, joins Maria and Gianna. To begin, Christophe shares that his idea for CPF Coaching came from the pandemic when many cybersecurity employ...
It’s 2008 Again…Everything Old & Horrible is New Again with Jennifer Leggio
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Jennifer Leggio, CMO at Netography, joins Maria a...
Journey Into Security And Digital Experience: Exploring Different Personas And Strategies For AR Program with Ashish Malpani
In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs. Ashish shares his thoughts on digital experience, how they pro...
Sip some #RSAC2023 tea with Maria and Gianna... From Innovative Booths to the Reunion of Marketers and Co-Marketing Activities.
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights int...
Marketing in FedGov: From Space Force to Security Consultant with Wesley Belleman
In this episode, Wesley Belleman, Consulting Engineer at Colossal LLC, joins Maria and Gianna to discuss marketing in the federal government. Wesley began his career in the military in acquisitions, specifically as a cybersecurity operations offic...
Empathetic Product Marketing, from Product Launches to CABs with Beth Barach
This week, Beth Barach, the Director of Product Marketing at Onapsis, joins the hosts to discuss the intersection of product marketing with product launches, Cabs, and eCabs. With over 20 years of experience in tech, Beth began her career working wit...
Israeli vs American Cyber Marketing with Daniella Alpher
In this episode, Daniella Alpher, VP of Marketing at RevealSecurity joins Maria and Gianna to discuss Israeli vs American cyber marketing. To begin, Daniella shares that she began her career in film and television as a producer for ABC News. In the...
Wearing Many Marketing Hats with OxEye VP Marketing, Brandon Hoe
This week, Brandon Hoe joins hosts Gianna and Maria to discuss controversial topics related to cybersecurity marketing. Brandon is the VP of Marketing at Oxeye and has held CMO and head of marketing positions at multiple cybersecurity companies, incl...
Building Cyber Community with Luke Tucker
In this episode, Luke Tucker, VP of Marketing at Lightspin, joins Maria and Gianna to discuss building cyber community. To begin, Luke unpacks his cautious optimism for the current market and shares why startups need to celebrate even the smallest ...
Meeting SDR Goals as a Marketing Leader with Cami Ragano, VP Marketing at SightGain
his week, Cami Ragano, VP of Marketing at SightGain, joins Maria and Gianna to share her expertise as a marketing leader managing SDRs so that SDRs over-achieve their goals! In fact, Cami’s SDR program has helped SightGain achieve significant incre...
Creating Digital Experiences from Prospect to Upsell with James Kessinger, CMO at Hushly
This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experien...
Demand Gen: The Most Misunderstood Marketing Title
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at Cardinal...
Building Relationships with Security Practitioners in Cybersecurity with Samara Williams
In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the cybersecurity industry. She talks about the i...
Driving Business Value Through Field Marketing with Michelle Radlowski
In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space f...
