Webinars
Live sessions and recorded conversations with cybersecurity marketing practitioners. Free for all Society members. Join to watch any recording.
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Free Webinars
CyberMarketingCon 2026: Preview & Ticket Giveaway!
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Come for the Conference, Leave With Your Next Opportunity
CyberMarketingCon is not only a place to collect tactics. It is a place to meet the people who may shape your next role, introduce you to a future teammate, or help you see a new direction for your career. This live panel will share practical ways to build relationships before, during, and after the conference - whether you are actively job hunting or simply investing in your professional network.
One-Person & Lean Marketing Teams: What You'll Actually Learn at CyberMarketingCon
Preview CyberMarketingCon sessions for lean teams: AI workflows, positioning, roadmaps, and smart prioritization. Attendees get 10% off tickets.
Get Cyber Product Marketing Certified at CyberMarketingCon
Learn how the complimentary CyberMarketingCon product marketing certification program can help you turn conference attendance into a structured professional-development experience. We will explain who the program is for, how the preparation and completion requirements work, what onsite participants can expect, and how to use the program to strengthen an employer approval request. Attendees receive 10% off and one participant will win a full-conference onsite ticket.
CyberMarketingCon 2026: Be the First to See
Get a fast, practical first look at CyberMarketingCon 2026. In this fast preview, we will highlight standout sessions across brand, product marketing, demand generation, field, customer, partner, and career development - then show you how to choose the ticket option and learning path that fits your goals. Attendees receive 10% off and one participant will win a one-day onsite ticket.
How to Use Claude Code for Marketing (So It Doesn't Suck)
You've probably been sent a video promising you can ship marketing with a single prompt. We all know you can't - but you tried it anyway, and all that came out was hallucinated AI slop, full — of — em—dashes - clearly not ready to ship.
Becoming the Voice of Cybersecurity: Crowdstrike, LinkedIn, & Sandra Liu on the New Rules of Trust
AI is reshaping how cybersecurity buyers discover, evaluate, and engage with content. At the same time, executives, practitioners, and creators are becoming some of the most influential voices in the industry. What does it take for cybersecurity brands to join in the conversation with this new cybersecurity creator set - and build authentic voices of their own on the platforms that security buyers are watching?Join Gianna Whitver, CEO of the Cybersecurity Marketing Society, as she moderates a discussion with Vab Dwivedi, VP of Digital Experience at CrowdStrike, cybersecurity creator Sandra Liu (WithSandra), and LinkedIn's Enterprise Account Director Eric Becker on how leading cybersecurity brands are adapting their content and thought leadership strategies for the AI era. They’ll cover: Emerging shifts in cybersecurity buyer behavior, content consumption, and audience expectations. Leveraging executive thought leadership and subject matter experts to build trust and influence. A recent collaboration campaign between CrowdStrike and cybersecurity creator Sandra Liu on LinkedIn Extending event, executive, and thought leadership content through video and premium content environments such as BrandLink. You'll leave with practical ideas for amplifying your brand's voice, expanding the reach of your experts, and creating content that earns attention in an increasingly AI-driven world.
How to Convince Leadership to Show Your Product: Cybersecurity Marketing & Sales Perspectives
It’s 2024. Your competition will be able to see your product whether you purposefully show it off or try to keep it hidden away. However, your prospects and potential customers will not work so hard – and being too secretive with your product could be losing you deals. In fact, many security and IT buyers are averse to jumping into the sales funnel without themselves determining value through seeing – or using – the product first. Interactive product demos, walk-through videos, and even full PLG plays enable the customer journey for these discerning buyers – and even channel partners. This webinar aims to equip you with persuasive strategies and insights to convince leadership (and your co-workers) of the value in demonstrating your product’s capabilities on-demand on your website. Join Aaron Schifman, Senior Technical Product Marketing Manager at Cisco AppDynamics, Natalie Marcotullio, Head of Growth and Operations at Navattic, and Lauren Kersanske, Director of Marketing Operations and Analytics at Axonius as they share how they convinced their companies to, and the steps they took afterwards to prove the ROI of this strategy.