The Breaking Through in Cybersecurity Marketing Podcast
The Other Side of the PR Pitch with Pulitzer Prize Winner Yael Grauer
Episode Summary: Yael Grauer won a Pulitzer and got laid off in the same year. She is a freelance investigative reporter covering cybersecurity, privacy, and surveillance. She sat down with Gianna to talk about what companies get wrong when journalists come knocking, why lying in that moment makes
How to Build a Marketing Strategy AI Cannot Commoditize with Brian Reed of Corsha
Episode Summary: Brian Reed has been a CMO six times. He's also watched AI flatten marketing for the past two years and has said so out loud, including in a manifesto he published called AI is Flattening Marketing: Cue the Return of Mad Men. On this CyberCMO Confidential episode, Brian, Gianna, an
How Check Point Built a Cybersecurity Arcade Game in Under a Month with Gemma Goldstein
Episode Summary: Gemma Goldstein had a quiet Thursday in the office, a domain someone spotted for sale, and an idea. A few short weeks later, Check Point's Exposure Management team had a browser-based arcade game live at exposuremanagement.ai with 11,000 players and a leaderboard. The game launche
Behind the Cyber Creator: An AMA with Infosec Pat (Patrick Gorman)
Episode Summary: Patrick Gorman started making YouTube videos during COVID to study for a certification with friends. He now has over 100,000 subscribers and runs a pentesting firm called ISP Security. This is a replay of our Behind the Cyber Creator AMA series. Patrick and Gianna talk about how h
When to Pay for Analyst Relations and When Not To with Kelly O'Dwyer Manuel
Episode Summary: Kelly O'Dwyer Manuel has been building analyst relations (AR) programs for a long time, and her first question is always the same when starting from scratch: what are you actually trying to accomplish? She joins Gianna and Andy T to talk through what AR looks like for a small team
Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security
Episode Summary: Jake Milstein ran newsrooms at CBS, NBC, Fox, and ABC affiliates for 25 years. He has five Emmys and strong feelings about the phrase "in today's evolving threat landscape." It turns out 25 years of writing for people with a remote in their hand is excellent training for cybersecu
What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security
Episode Summary: Jason Rebholz read a blog post about MCPs and saw the whole trajectory of AI security play out in front of him. Twenty years of incident response experience told him we were about to make the same mistakes…just faster. He started Evoke Security the same way he has approached every
Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security
Episode Summary: Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the problem Pluto is solving. She sat down with Gianna to t
How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board
Episode Summary: Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag,
How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents
Episode Summary: CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber franchise? Supporting 27+ franchise owners across the US, Europe, Africa, and Asia who sell cybersecurity services to small busin
How to Run a Content Syndication Program That Works with Steve Piper of CyberEdge Group
Episode Summary: Content syndication has earned a mixed reputation among cybersecurity marketers. Too often, programs generate large volumes of leads but little measurable pipeline. Sales teams question lead quality, marketing teams question whether the right buyers are being reached, and both sid
From First Talk to 89 Episodes a Year: The Cyber Creator Journey with Phillip Wylie
Episode Summary: Phillip Wylie has been in cybersecurity for over 28 years and is now one of the most recognized names in offensive security as a speaker, podcaster, and evangelist. What most people don't know is that he started as a pro wrestler and powerlifter before finding his way into IT and e
Hiring Hot Takes from a Three-Time Exit CMO, Mary Yang
Episode Summary: Mary Yang has been a CMO in cybersecurity for 6 years, helped 3 companies exit, and now works on a fractional basis with founders and teams she wants to work with. On this CyberCMO Confidential episode, the three of them get into a discussion on hiring. Mary skips the job descript
What AI Security Research Actually Looks Like with John Zenick of Harmonic Security
Episode Summary: John Zenick started his cybersecurity journey modding a Nintendo Wii in middle school. He is now an AI Security Researcher at Harmonic Security and a Teaching Fellow at Harvard, and joins our show to discuss everything AI! Even though we're a marketing podcast, of course we love to
The Case for Internal Comms with Thereasa Roy
Episode Summary: Internal comms is one of those marketing functions that doesn't always get its own seat at the table, but probably should. Thereasa Roy, formerly Director of Technical Solutions Marketing at Trail of Bits, now Director of Product Marketing at Oversight joins Gianna to talk through
Building AI Content Systems That Actually Work with David Ebner of Content Workshop
Episode Summary: David Ebner has been building content for security and tech brands for 13 years, and the work has changed significantly with the dawn of the AI content era. He comes back on the show to talk about what AI systems look like inside a marketing team, how they get built, and what steps
Cyber Creator Tyler Ramsbey Shares How to Grow an Audience & Community in Cyber
Episode Summary: This episode is a little different. We're sharing a session from Behind the Cyber Creator, a live AMA series we run at the Cybersecurity Marketing Society, and Tyler Ramsbey was our first guest. Tyler went from pastor to pentester, built a study group into a community of 15,000 p
What It Takes to Sell Cybersecurity Services to SMBs with Ranbir Bhutani, CEO & Founder of CyberCulture
Episode Summary: Most cybersecurity marketing advice doesn’t apply when you’re selling to small businesses, and Ranbir Bhutani, CEO and vCISO of Cyber Culture, learned that the hard way. After spending on ads that didn’t lead to results, he shifted his approach toward LinkedIn, referrals, and in-p
What It Takes to Run Marketing Solo with Sara Ceballos, Director of Marketing at BreachRx
Episode Summary: Running marketing as a team of one means you’re responsible for everything, from attribution to brand to pipeline. Sara Ceballos, Director of Marketing, joins the show to talk through her time at Inspectiv, where she was brought in to support two new product launches, rethink the c
Alignment Episode: How Traci Byrne Works Across CISOs, Startups, and Partners
Episode Summary: Traci Byrne has spent a lot of her time aligning CISOs, startups, and internal teams. In this episode, she breaks down how she does that, starting with listening, understanding what each side is trying to do, and using that to guide decisions without forcing them. That same appro
What Founders Get Wrong About Early Marketing with Merav Ben Avi, VP of Marketing at YL Ventures
Episode Summary: Merav Ben Avi, VP of Marketing at YL Ventures, makes a strong case for something most security founders get wrong: marketing should not come later. It should be there from the start. She explains why hiring too late creates messy positioning, weak launches, and marketers stuck fix
Keeping Product-Market Fit After an Acquisition with Kevin Bobowski, VP of Integrated Marketing at Mimecast
Episode Summary: What changes when you go from a startup to a much bigger company after an acquisition? On today’s episode, Kevin Bobowski, VP of Integrated Marketing at Mimecast (via acquisition of Aware) breaks down what that shift looks like. At Aware, staying close to the customer was built in
What a New Marketing Leader Fixes First with Christine Bartlett, CMO of Hack The Box.
Episode Summary: Christine Bartlett, SVP of Marketing at Hack The Box, tackles one of the trickiest challenges in marketing leadership: how to come in, make meaningful changes, and still preserve the magic that was there before you arrived. She gets into building a field marketing team, moving pas
What It Takes to Rebrand a Cybersecurity Company
Episode Summary: In this Cyber CMO Confidential episode, Netwrix CMO John Knightly joins Gianna and Charles to talk through the company’s recent rebrand and the thinking behind it. After years of growth through acquisitions, Netwrix needed a clearer story. John shares how the team repositioned the
The Marketing Strategy Behind Vanta’s “Calm-pliance” Campaign
Episode Summary: Vanta CMO Scott Holden joins Gianna to talk about how the company is expanding beyond automated SOC 2 compliance and positioning Vanta as an Agentic Trust Platform. Scott shares his path from Salesforce to ThoughtSpot and Brex, why Vanta’s preventive security approach stood out, a
