Society Virtual Meetups

I am a cybersecurity product marketing leader with deep experience in AI and threat research. Skilled in developing and executing go-to-market strategies, leading high-profile launches, and building strong cross-functional partnerships. Known for blending creative storytelling with data-driven market insights to deliver results.

I have led global product marketing for software supply chain security and threat intelligence solutions, built and managed high-performing teams, and driven major releases and product rebranding efforts under tight timelines.

Daniel is a product marketing leader at Kandji, a company that secures and manages Apple devices at many of the fastest growing tech companies in the world.

➥I am an influential and impactful marketing executive with over 20 years of extensive experience, demonstrating excellence in strategic planning, team building, data-driven outcomes, and collaborative leadership. Additionally, I have consistently driven revenue growth and successfully achieved marketing key performance indicators (KPIs).

➥My background spans across dynamic landscapes, particularly in the realms of technology, cybersecurity, cloud environments, e-commerce and hospitality and travel. I aim to align diverse marketing departments with overarching strategies for common goals. Additionally, I remain at the forefront of emerging trends and best practices, positioning the organization as an industry leader in a highly competitive market.

➥I am proficient at balancing between forward-thinking strategies and coaching, fostering creativity, and promoting a cohesive, collaborative setting. A results-driven executive translating organizational needs into revolutionary marketing solutions accelerating change, transformation, and growth.

Aileen is a cybersecurity startup marketer at heart and currently leads digital demand gen at BlinkOps, a company focused on agentic security automation. With 7+ years in the industry and experience across 4+ cybersecurity companies, she leads digital demand gen and creative, full-funnel programs that turn market problems into measurable pipeline and growth. She’s energized by continuously learning from CISOs and using those insights to creative campaigns that land. Outside of work, she loves baking sourdough, listening to Taylor Swift, and gardening.

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Maria Velasquez is Co-Founder of the Cybersecurity Marketing Society and Co-Host of the Breaking Through in Cybersecurity Marketing Podcast. On a mission to change the way cyber marketing is done, she is focused on truly being embedded within the security community.

She was previously NetSPI’s Director of Demand Generation, spearheading growth for their pentesting-as-a-service. Maria previously worked at Owl Cyber Defense, Kasada, Unibuddy, and Feroot.

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Maria Velasquez is Co-Founder of the Cybersecurity Marketing Society and Co-Host of the Breaking Through in Cybersecurity Marketing Podcast. On a mission to change the way cyber marketing is done, she is focused on truly being embedded within the security community.

She was previously NetSPI’s Director of Demand Generation, spearheading growth for their pentesting-as-a-service. Maria previously worked at Owl Cyber Defense, Kasada, Unibuddy, and Feroot.

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Alaina Tucker is the founder of Lab19, a Boston-based marketing operations consultancy that helps early-stage cybersecurity startups build scalable marketing infrastructure. With a background in Demand Gen for high-growth tech companies, Alaina specializes in optimizing CRM systems, automation workflows, and attribution tracking to drive measurable growth. She brings a practical, data-driven approach to startup marketing ops and loves fostering community learning and collaboration around the systems that power cybersecurity marketing.

Drawing from six global software marketing leadership roles, including four CMO positions in cybersecurity, Charles has established a reputation for delivering transformational growth at companies supported by premier venture and private equity firms. His deep strategic and operational expertise has contributed to the success of category leaders like Virtru, Sonatype, FireMon, Progress Software, and Red Hat. Charles currently serves as CMO at ThreatConnect, a global leader in cyber intelligence operations. Charles is also co-host on the Breaking Through in Cybersecurity Marketing podcast’s segment show, CyberCMO Confidential, produced by N2K | CyberWire. Outside of his day job, Charles is passionate about developing the next generation of marketing leaders and founders and is a frequent advisor and speaker on growth and scaling strategy. He balances his professional focus with a love for family, travel, barbecue mastery, and UVA Cavaliers athletics.

Arpine Babloyan, VP of Global Demand Generation at ThreatConnect, has over two decades of experience in marketing, communications, and sales across multiple industries. Her career spansArpine Babloyan, VP of Global Demand Generation at ThreatConnect, has over two decades of experience in marketing, communications, and sales across multiple industries. Her career spans companies such as Fuze, TripAdvisor, Resilient Systems, and Avid, and she is most passionate about building demand generation and operations strategies for B2B enterprise SaaS organizations. When not busy doing marketing things, you can find her immersed in a good book, experimenting with new recipes in the kitchen, or involved in an intense board or video gaming session.

Kelly O'Dwyer-Manuel has a proven track record of scaling high-growth marketing programs for companies including Axiomatics, Titus (now Fortra) and Quest Software through strategic positioning, market intelligence, and targeted content-driven campaigns. With more than 15 years of experience in marketing and communications, Kelly excels at developing strong, measurable messaging that boosts brand awareness and establishes market leadership.

In her current role leading the Global Industry Analyst Relations (IAR) program at NXP Semiconductors, Kelly drives the strategy and execution of analyst engagement across the company’s core markets—Automotive, Industrial & IoT, Mobile, and Communications Infrastructure.

She serves as the primary liaison between NXP and the analyst community, shaping the company’s analyst-facing narrative and ensuring alignment across executive spokespeople, product leaders, and marketing teams.Kelly is recognized for her ability to build and extend AR programs, establish trusted relationships with influential analysts, deliver compelling corporate narratives, and integrate analyst insights into product strategy and marketing. Her leadership has made AR a foundational element of NXP’s global communications strategy, helping position the company as a leader in semiconductor innovation.

I thrive when I can sit at the intersection of an organization's teams to align department goals, customers' goals, and how those can drive revenue. My strengths are understanding market positioning and creating meaningful technical and non-technical content that reaches the right audiences in the right ways at the right time.

Good marketing doesn't happen by accident, nor does strong sales enablement, and it never happens in a vacuum. I fully believe in the power of good marketing that empowers sales and being a part of making that happen.

Rebekah McAdams is an accomplished revenue marketer with 19 years designing and executing impactful field and channel marketing programs. She’s passionate about championing the needs of her sales team and leveraging data as a foundation in all marketing strategies. From analyzing prospect & customer insights to optimizing campaign performance she’s a mission to accelerate pipeline growth. Her career spans diverse technology organizations from IT Networking to Cybersecurity, and in early 2023, she assumed the role of VP of Global Field & Channel Marketing at Varonis, a leader in Data Security.

I am a successful regional marketing leader with a passion for partnering with sales to drive revenue through targeted multi-touch campaigns, events, and lead generation programs. With 17 years in the tech industry I have worked at companies of various sizes, from 250 employees to over 100K. Throughout my career, I successfully navigated two complex company acquisitions and most recently saw 10x growth at Zscaler, including an IPO, during my 7-year tenure.I thrive around hyper-growth, changing environments, and am most proud of building happy, high-functioning teams who are creative, make data-driven decisions and deliver on tangible business value every day.

Cybersecurity marketer, freelancer, and jill-of-all-trades, Alicia Beaubien has worked with several cyber and SaaS startups over the last 12 years. While donning multiple hats, she consistently drives demand through unique campaigns, events, emails, and optimized content across different channels.Outside of work, you can find her surfing social channels, enjoying the great outdoors with her pups, and soaking up every minute she can with her daughter.

Courtney Chatterton is a Sr. Lifecycle Marketing Specialist at Hyperproof, with over three years of experience writing in the fields of risk management, compliance, and information security, with a growing emphasis on AI frameworks and standards. She is a known subject matter expert for email marketing in the cybersecurity industry, leading monthly email marketing calls with the Cybersecurity Marketing Society, as well as presenting at the Society’s annual conference, CyberMarketingCon.