From FBI Agent to Content Creator: Building an Audience Through Expertise

What does it take to turn decades of real-world investigative experience into content that reaches hundreds of thousands of people online?

In this session, Tom Simon, financial fraud expert, retired FBI Special Agent, current licensed private investigator, and content creator with 500K+ followers, will share his journey from a 26-year career with the FBI to building an influential social media presence focused on fraud, investigations, and financial crime.

Drawing on his experience investigating white-collar crime, fraud, counterterrorism, and sensitive national security matters, Tom will share how he translates complex topics and real-world expertise into accessible, engaging content - and how storytelling has helped him build credibility, trust, and a highly engaged audience across social platforms.

We’ll cover:

• How Tom went from FBI Special Agent to private investigator and content creator
• How to turn deep professional expertise into accessible, engaging social content
• How real-world stories can be used to educate audiences and capture attention
• What goes into building trust, authority, and an engaged audience online
• What brands can learn from expert creators about communicating complex topics effectively

You’ll leave with a clearer understanding of how subject-matter experts can turn their knowledge and experience into compelling social content - and what cybersecurity marketers can learn from creators who have successfully built influence around their expertise.

‍