Inside a Real Cybersecurity Influencer Campaign

What does a cybersecurity influencer campaign actually look like behind the scenes? 

In this session, Yasmine Douadi, cybersecurity creator and founder of Riskintel Media and the Risk Summit, will take us behind the scenes of a real campaign and share her firsthand experience working with brands - from receiving the brief and shaping the content concept to navigating feedback, producing the content, and bringing the campaign to life.

We’ll also get into the parts most people don’t talk about - what makes it easier or harder for creators to deliver strong content, what doesn’t always work as expected, where adjustments need to be made, and what brands can learn from the creator experience.

We’ll cover:

• What makes a brand partnership a strong fit from a creator’s perspective
• How a strong brief sets creators up for successful content
• How creators translate brand goals and messaging into authentic, engaging content
• Key learnings, and optimizations for future campaigns

You’ll leave with a clearer understanding of what influencer campaigns look like from the creator’s side and how brands can build stronger partnerships that lead to more authentic, high-performing content.