The Breaking Through in Cybersecurity Marketing Podcast
Video Influencer Marketing: Keeper Security’s Strategies, Tactics, & Results - Replay from CyberMarketingCon 2022
Social media gives us different ways to market, from influencers to gifs, or videos. You can use whatever is at your disposal to boost your company’s social media marketing strategies. In this replay session from CyberMarketingCon2022 speaker Cait H...
The Successes and Failures of Being a CMO with Charles Gold
In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. To begin, Charles shares his background in running global marketing organizations. He even started a technology comp...
It’s Okay to Be Funny - Even in Marketing! Replay from CyberMarketingCon 2021
When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and with so m...
Exploring Escaping Rooms and Branding Challenges with Amy Stokes-Waters
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Amy Stokes Waters, Founder and Chief Executive Off...
3 Types of Competitive Intelligence All Cybersecurity Marketers Should Know! Replay from CyberMarketingCon 2022
Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel ...
Halloween Special: A Nightmare on Cybersecurity Street
On this week’s very special Halloween episode, listen as the hosts embark on a journey beyond the seven seas, a thrilling match filled with spooky stories and of course, lighthearted banter (one can’t help but laugh even in fear)... Sink your fangs into this week's Halloween-themed episode.
From the Horse’s Mouth: CISO Q&A - CyberMarketingCon2022 Replay Session
Since #CyberMarketingCon2023 is coming on December 10th through 13th. We can’t help but replay some of our sessions from previous conferences. This week’s episode is from CyberMarketingCon2022. If you enjoy this session, you will enjoy this year’s li...
Demand Gen Strategies: Insights from Sonrai Security’s Joseph Barringhaus
In this episode, Joseph Barringhaus, Director of Demand Generation at Sonrai Security, joins Maria and Gianna to discuss all things demand gen. Sonrai Security is a cloud security startup that focuses on identity, access, and permission in the cloud....
Making Lead Gen Work with CMO Geordie Carswell
In this episode, Geordie Carswell, CMO at ActualTech Media joins Maria and Gianna to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! Can lead generation be a successful part of a demand generat...
Healthy & Profitable Vendor-Reseller Relationships - Replay from CyberMarketingCon 2022
The time for #CyberMarketingCon2023 is fast approaching and we hope to see you in Austin in December. So mark those calendars and get your tickets, the conference will be from December 10th through 13th. It's filled with education, the best speakers,...
Exploring Underrepresented Cybersecurity Markets with Jake Milstein
In this episode, Jake Milstein, CRO, and CMO at Critical Insight, joins Maria and Gianna to discuss his unique perspective on serving underrepresented cybersecurity markets, the importance of establishing trust and personal connection with clients, a...
Insights into Cybersecurity: From the Economy, CMOs to Brand Awareness with Mandeep Khera
In this episode, Mandeep Khera, CMO of SecureAuth, joins Maria and Gianna to discuss the market and economy, changing responsibilities for CMOs, and the role of brand awareness from his perspective. To begin, Mandeep shares the story of his role as...
Unveiling the Magic in Cybersecurity Marketing with Terra Cooke
In this episode, Terra Cooke, Cybersecurity Governance and Risk Compliance Manager at Boom Supersonic. She is also a huge advocate for black women in tech. To begin, Terra shares that she has been in the cybersecurity field for 15 years. She shares h...
Conversion Rates at Checkpoint with Head of Digital Strategy and Operations at CheckPoint Technologies , Sean Mattson
In this episode, Sean Mattson, Head of Digital Strategy and Operations at Checkpoint Technologies, joins Maria and Gianna to discuss conversion rates and personalization. To begin, Sean discusses his role at Checkpoint as the management of all digi...
How to Have a Successful Funny Cybersecurity Campaign with Deidre Frith
In this episode, the hosts are joined by Deidre Frith, the Director of Marketing at Real Time IT. With over 15 years of experience in marketing, Deidre is a one-stop shop for all things creative, social media, graphic design, and PR. She is known for...
Effective Email Marketing with Josh Feigenbaum
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Josh Feigenbaum, Marketing Manager at Sentra, joi...
How to Have a Successful Webinar with Brian Whipple
In this episode, Brian Whipple, a longtime member of the Cybersecurity Marketing Society, joins Maria and Gianna to share his impressive knowledge on how to create successful, record-breaking webinars in the cybersecurity industry. Brian Whipple is...
Becoming a Community Marketing Expert with Derek Weeks
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Derek Weeks, author and CEO of Unfair Mindshare, ...
Creating and Being a Creator in Cybersecurity with Kenneth Ellington
In this episode, Kenneth Ellington, security consultant at Ernst & Young and the founder of Ellington Cyber Academy, joins our hosts to discuss how to foster positive engagement. Kenneth Ellington is a security consultant at Ernst & Young a...
Unconventionally Breaking Through into Marketing with Marc Blackmer
In this episode, Marc Blackmer, VP of Marketing at Corero Network Security, joins Maria and Gianna to discuss breaking through into marketing, green and red flags in companies and so much more. Corero Network Security is a leader in real-time with ...
How to Foster Positive Engagement with Steve LaChance
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Steve LaChance, Founder and CEO of discernr, joins...
Maximizing Your Branding Potential with Shlomi Ashkenazy
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Shlomi Ashkenazy, Head of Brand at Cybellum, joins...
Partner Marketing: Strategies and Best Practices with Emily Cadwallader
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Emily Cadwallader, Partner Marketing Manager at B...
CPF Coaching & Breaking Into Cybersecurity with Christophe Foulon
In this episode, Christophe Foulon, cybersecurity manager at a Fortune 500 company and Founder of CPF Coaching, joins Maria and Gianna. To begin, Christophe shares that his idea for CPF Coaching came from the pandemic when many cybersecurity employ...
