The Breaking Through in Cybersecurity Marketing Podcast
How to Build Community Around Phishing with Dennis Legori.
Nearly 1.2% of all emails sent are malicious, which translates to 3.4 billion phishing emails daily. For every 4,200 emails sent, 1 would be a phishing scam. Dennis Legori, the Associate Director of Security Awareness and Digital Communications at Carrier, is working to make malicious phishing campa
Inside the Mind of a CISO with Joe Evangelisto.
In today's episode, Gianna and Maria are joined by a seasoned CISO from NetSPI, Joe Evangelisto. Joe shares his insights into the cybersecurity industry's challenges AND his passion for baking! Stay tuned to hear what organizations he recommends for support for CISOs, how to use content switching to
The Cyber Evangelist Turned Cyber Founder, with Benjamin Bohman.
This week Gianna and Maria are joined by Benjamin Bohman, CTO and Founder of Stratishield AI. Benjamin has a background that includes cybersecurity engineering and evangelism, emphasizing the importance of understanding business outcomes in cybersecurity. Benjamin and the hosts discuss public speaki
What is a Phantom CISO? With Mishaal Khan.
Mishaal Khan, a serial entrepreneur, author, security expert, and VC shares his journey, from growing up around computers to becoming a cybersecurity expert and author of the book "The Phantom CISO." Listen to hear insights from the security practitioner’s point of view on marketing, brand-building,
BIG NEWS! We’re Joining the CyberWire Network, Powered by N2K!
This week, we announce that the Cybersecurity Marketing Society’s Breaking Through in Cybersecurity Marketing podcast is joining the CyberWire network, powered by N2K. Yes, you heard that right! In this episode, hosts Gianna and Maria are joined by Bennett Moe, Vice President of Content & Strategy a
Stop Thinking Statistics Tell Your Story! With Mitch Mayne
This week Gianna and Maria are joined by Mitch Mayne, Cybersecurity communicator and incident responder. Mitch talks about his career journey, and his philosophy on storytelling in cybersecurity while weaving in an important conversation about mental health in cybersecurity!
How to Make a Viral Meme for Cybersecurity with Dean Pe’er
In this episode, Dean Pe'er, Head of Product Marketing at Entitle, joins Maria and Gianna to discuss his viral meme. Several months ago, Dean posted a meme on LinkedIn about admin privileges, which promptly went viral. Within four days of the meme being posted, it had acquired over 130,000 reaction
Unlocking Product Marketing Strategies with Andy Tzortzinis
In this episode, Andy Tzortzinis, product positioning and messaging mentor, joins Maria and Gianna to discuss product marketing. Andy’s introduction to cybersecurity was several years ago as the Director of Marketing for a small startup where he wore many hats. From this experience, he gained firs
Episode Replay: Is Your Marketing Annoying to Security Folks? How to Fix It with Dani Woolf
CyberMarketingCon2023 has wrapped, and we are so grateful for the support we received from our speakers, sponsors, volunteers, and attendees. The week was jam-packed with networking and education, from demand gen and AI to CISO perspectives and vendo...
Replay Episode: Life After Layoff With Amy Fair
Layoffs are always stressful. You can never truly be ready for it, but you have to pick up the pieces after it happens. During our podcast hiatus for CyberMarketingCon2023, we are replaying the “Life After Layoff With Amy Fair” episode. Our hosts Gianna and Maria sit down with guest Amy Fair, Conte
Video Influencer Marketing: Keeper Security’s Strategies, Tactics, & Results - Replay from CyberMarketingCon 2022
Social media gives us different ways to market, from influencers to gifs, or videos. You can use whatever is at your disposal to boost your company’s social media marketing strategies. In this replay session from CyberMarketingCon2022 speaker Cait H...
The Successes and Failures of Being a CMO with Charles Gold
In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. To begin, Charles shares his background in running global marketing organizations. He even started a technology comp...
It’s Okay to Be Funny - Even in Marketing! Replay from CyberMarketingCon 2021
When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and with so m...
Exploring Escaping Rooms and Branding Challenges with Amy Stokes-Waters
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Amy Stokes Waters, Founder and Chief Executive Off...
3 Types of Competitive Intelligence All Cybersecurity Marketers Should Know! Replay from CyberMarketingCon 2022
Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel ...
Halloween Special: A Nightmare on Cybersecurity Street
On this week’s very special Halloween episode, listen as the hosts embark on a journey beyond the seven seas, a thrilling match filled with spooky stories and of course, lighthearted banter (one can’t help but laugh even in fear)... Sink your fangs into this week's Halloween-themed episode.
From the Horse’s Mouth: CISO Q&A - CyberMarketingCon2022 Replay Session
Since #CyberMarketingCon2023 is coming on December 10th through 13th. We can’t help but replay some of our sessions from previous conferences. This week’s episode is from CyberMarketingCon2022. If you enjoy this session, you will enjoy this year’s li...
Demand Gen Strategies: Insights from Sonrai Security’s Joseph Barringhaus
In this episode, Joseph Barringhaus, Director of Demand Generation at Sonrai Security, joins Maria and Gianna to discuss all things demand gen. Sonrai Security is a cloud security startup that focuses on identity, access, and permission in the cloud....
Making Lead Gen Work with CMO Geordie Carswell
In this episode, Geordie Carswell, CMO at ActualTech Media joins Maria and Gianna to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! Can lead generation be a successful part of a demand generat...
Healthy & Profitable Vendor-Reseller Relationships - Replay from CyberMarketingCon 2022
The time for #CyberMarketingCon2023 is fast approaching and we hope to see you in Austin in December. So mark those calendars and get your tickets, the conference will be from December 10th through 13th. It's filled with education, the best speakers,...
Exploring Underrepresented Cybersecurity Markets with Jake Milstein
In this episode, Jake Milstein, CRO, and CMO at Critical Insight, joins Maria and Gianna to discuss his unique perspective on serving underrepresented cybersecurity markets, the importance of establishing trust and personal connection with clients, a...
Insights into Cybersecurity: From the Economy, CMOs to Brand Awareness with Mandeep Khera
In this episode, Mandeep Khera, CMO of SecureAuth, joins Maria and Gianna to discuss the market and economy, changing responsibilities for CMOs, and the role of brand awareness from his perspective. To begin, Mandeep shares the story of his role as...
Unveiling the Magic in Cybersecurity Marketing with Terra Cooke
In this episode, Terra Cooke, Cybersecurity Governance and Risk Compliance Manager at Boom Supersonic. She is also a huge advocate for black women in tech. To begin, Terra shares that she has been in the cybersecurity field for 15 years. She shares h...
