The Breaking Through in Cybersecurity Marketing Podcast
The CISO Obsession Is a Mistake—Here’s Who Makes Decisions with Parham Eftekhari
Episode Summary: Most cybersecurity events feel the same: a packed schedule, a few familiar faces, and vendors trying to grab your attention. But does any of it build a lasting community? Parham Eftekhari, EVP of Communities at CyberRisk Alliance (CRA), has spent years figuring out what security pro
The Hidden Power of Cybersecurity Podcasts (and How to Make Yours Stand Out) with David Moulton
Episode Summary: This week’s episode is about love—the love of great content, storytelling, and marketing. Gianna and Maria sit down with David Moulton, host of the Threat Vector Podcast at Palo Alto Networks, to discuss the secrets to making a cybersecurity podcast that works. Forget boring, “sales
Empowering Cybersecurity: RSAC's Expanded Vision
Episode Summary: This week, we’re pulling back the curtain on one of the most significant shifts in cybersecurity events—RSAC’s bold rebrand and vision for the future. Joining us are two insiders, Ben Waring, Director of Global PR & Communications, and Jessica Porter, Senior Director of Marketing, w
AI, LLMs & Cybersecurity: The Good, The Bad, and The Deepfakes with Dr. Andrea Isoni
Episode Summary: The race to be the best in artificial intelligence (AI) is getting stronger. Open-source models are now competing with closed systems, which affects how we create new technology and keep it safe. Will open AI help us make significant discoveries quickly, or could it be too risky? Ho
How to Sell Security to Local Governments, Mayors, and Councils with Kush Sharma
Episode Summary: Marketing and selling cybersecurity to local government isn't like pitching to a Fortune 500 company—it’s an entirely different game. In this episode, Kush Sharma, Director of Municipal Modernization and Partnerships at MISA Ontario, joins Gianna and Maria to pull back the curtain o
From Billion-Dollar Deals to AI Takeover: The 2024 Cybersecurity Recap with Mike Privette
Episode Summary: It’s the first episode of 2025, and we’re kicking things off with the cybersecurity economy! Gianna and Maria are joined by Mike Privette, CISO and Cybersecurity Economist at Return on Security, to chat about the key funding, acquisition, and industry trends from 2024—and what they
Can a $30 Mic Change Your Life? David Spark Thinks So
Episode Summary: What does it take to launch a successful cybersecurity podcast? This week, we’re excited to chat with David Spark, the creative mind behind the CISO Series Podcast and Spark Media. David, who began his career as a stand-up comedian, has significantly impacted the cybersecurity world
Head of Marketing Perspective: Bridging Strategy & Tactics at CyberInt with Danny Miller
Episode Summary: What does it mean to be an impactful marketer in cybersecurity? Danny Miller, VP of Marketing at CyberInt, joins us in this CyberCMO Confidential segment episode to share how he drives success at a company redefining external threat intelligence. From strategy meetings with the CEO
The PGA’s Digital Swing: Passwordless, Cloud-Based, and Ready for Anything with Kevin J. Scott.
Episode Summary: This week, we sit down with Kevin J. Scott, the unconventional CTO/CIO and AI Engineer of the PGA of America, who brings a fresh perspective to technology in the golf industry. Kevin discusses how he has transformed the PGA's IT infrastructure from traditional methods to an entirely
Culture, Credibility, and Collaboration: Thomas Bain’s Playbook for CMO Success
Episode Summary: "It’s not all numbers and dashboards—sometimes, CMO success boils down to building trust and a team that clicks." This week on Cyber CMO Confidential, we’ve got Thomas Bain, the CMO of VulnCheck, joining us to reveal the keys to leading in cybersecurity marketing. Tom shares how he
From ‘Meh’ to Mastery: Steve Piper on ABM Strategies that Work.
Episode Summary: Are you looking for an edge in cybersecurity marketing? Steve Piper, CEO of CyberEdge Group, is here to help! As the head of the largest research and marketing firm dedicated to cybersecurity, Steve knows the art and science of turning leads into wins. In this episode, he’s spilling
CMO Carole Winqwist on Growth, AI, and Global Marketing Success
Episode Summary: Being a CMO isn't just about crunching numbers or throwing creative campaigns at the wall to see what sticks. It’s more like steering a high-speed ship through uncharted waters—where every turn demands equal parts strategy, innovation, and intuition. In CyberCMO Confidential, hosted
The Art of Tech Podcasting: Insights from IT Pro’s Podcasters Rory Bathgate and Jane McCallion
Episode Summary: Today’s episode feels like a stroll through a cute British seaside town—full of charm, surprises, and a little podcast mischief! We’re joined by the voices behind the IT Pro Podcast—Rory Bathgate, Features & Multimedia Editor, and Jane McCallion, Managing Editor, to chat about all t
Two Podcasters & Endless OSINT Gold with Aubrey Byron and Shannon Ragan
Episode Summary: What happens when two podcasters sit down… on another podcast? We’re so excited to be joined by an amazing duo—Aubrey Byron, Content Marketing Manager, and Shannon Ragan, Director of Content Marketing at Authentic8. They are also co-hosts from the Needlestack Podcast. These two cont
9 Exits and Counting: CMO Varun Kohli’s Framework for Success (and for Getting on the Today Show!)
Episode Overview: Let's hear the audience clap for our next guest! Ever wonder how a cybersecurity CMO gets featured on shows like the Today Show? Varun Kohli, CMO of Cequence Security, shares exactly how he did it. But it's not just about the applause. Kohli dives deep into how combining data with
Taylor Swift. Cookware. Threat Research & Marketing.
Episode Overview: What do Taylor Swift and Telegram have in common? Surprisingly, they are both prime targets for today’s most sophisticated scammers. In this episode, we chat with Nati Tal, Head of Guardio Labs and Sharon Blatt Cohen, Head of Marketing Communications from Guardio, who reveal how de
CISO-Led Content & Marketing-Generated Leads with Lauren Koppelman
We’ve got one of the coolest marketers in cybersecurity joining us this week—Lauren Koppelman, Senior Global Campaign Manager at Fortinet after a recent acquisition. Lauren will be taking us behind the scenes of the popular video series CISO on the Street and sharing the creative, data-driven strat
Cybersecurity Marketing, Paris Edition with Oscar Burns.
What do breaking up high school brawls, surviving French citizenship tests, and marketing cybersecurity across Europe have in common? They’re all part of the hilarious and unexpected journey of today’s guest, Oscar Burns! Oscar, the Senior Field Marketing Manager at GitGuardian, joins us from France
Inside the Varonis Rebrand with Courtney Bernard
Thinking about rebranding your company but not sure where to start? Or maybe you’re wondering how to make your brand stand out in a crowded market like cybersecurity? Today’s we’re taking you behind the scenes of a major rebrand with one of the industry’s top players: Varonis! We’re joined by Court
Timing, Tenacity, and Triumph in Al Lakhani's Startup Journey
Failure is part of being human—it’s what you do next that really matters. Do you give up, feel stagnant, or do you push forward like Al Lakhani, the founder of IDEE? In this episode Al brings a blend of humor and honesty, sharing his self-described "PhD in failure" as he takes us on the rollercoaste
Mastering Marketing Ops with Rob Young.
Ready to shake up your approach to cybersecurity marketing? In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria bring on Rob Young, the amazing VP of Marketing at Cypago. Rob doesn't just talk strategy—he’s lived it, from the fast-paced world of startups to leading massi
Cyber CMO Confidential
We're excited to unveil our new segment, Cyber CMO Confidential, with Charles Gold, Chief Marketing Officer at ThreatConnect. This segment offers an inside look at the world of cybersecurity CMOs, featuring candid interviews with industry leaders who share their unique perspectives and insights. The
MOPS Strategy with Maria Velasquez
We're flipping the script as our amazing co-host, Maria Velasquez, steps into the guest spotlight. She is the co-founder of the Cybersecurity Marketing Society and today she comes as the VP of Growth Marketing at NetSPI, bringing her years of experience from the pentesting world. Enjoy this candid c
Influencer Marketing for Cyber with Yuliya Gorenko
Mascara and cybersecurity - what do they have in common? They’re both industries that are prime for influencer marketing! Yuliya Gorenko, founder of Mischka, is here to talk us through her journey from leading PR and digital efforts for top beauty brands like L'Oreal to navigating the tech-heavy wor
From Intelligence Operative to Cybersecurity Evangelist with AJ Nash
AJ Nash has 19 years of experience in the intelligence community and 8 years in the private sector. He has successfully transitioned into a thought leader and evangelist in intelligence-driven security, making waves at several top-tier companies. AJ has a knack for turning complex intelligence topic
