The Breaking Through in Cybersecurity Marketing Podcast
Empathy and Marketing Soft Skills with Kelsey LaBelle
This week, Kelsey LaBelle joins hosts Gianna and Maria to talk about marketing soft skills and returning to empathy in the workplace. Kelsey, who is the VP of Marketing at DomainTools, also shares how she works soft skills in her role at the company....
Building A Media Program with Claire McKenna and Michelle Rawlings
This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michel...
Be a Pro at Generating Demand with Chris Spellman
Joining us this week is Chris Spellman, Senior Demand Generation Manager at SCYTHE. Chris has been in cybersecurity marketing for over six years and has also worked in marketing operations and analytics. Gianna and Maria ask Chris about his marketing...
From Broadway to B2B with Joshua Gonzalez
Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and on screens—you may have even seen him on the Trave...
Researching for the Best Products with Wade Wells
This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and Maria ask Wade about his research workflow and why...
Are you about to be decimated at your cybersecurity marketing job? With Shaun Walsh
Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—a...
Cyber Marketing Con Live Episode
Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about sales. Also, listen in to hear a few audience memb...
(MOp)ping the Floor in Operational Hygiene with Nick Hayes
This week on Breaking Through in Cybersecurity Marketing, Gianna and Maria sit down with Nick Hayes, Product Marketing Manager at Crowdstrike. During the episode, Nick shares how he went from working as an analyst at Forrester to becoming a cybersecu...
Reimagining B2B Marketing with Russel Wurth
In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria speak with Russel Wurth, the Vice President of Marketing at Defy Security. Russel takes Gianna and Maria through his path of going from development engineer to cybersecu...
From Boots on the Ground to Cybersecurity with Dillon Townsel
Join us this week for another episode of Breaking Through in Cybersecurity Marketing. Today, we’re talking with Dillon Townsel, Head of Public Relations at Armis, as he takes us on a ride through his career journey. From Egypt and Afghanistan to IBM:...
The Ins and Outs of Product Marketing with Scott Shapiro
For this week’s episode of Breaking Through in Cybersecurity Marketing, we bring you Scott Shapiro, former Product Marketing Manager at Microsoft and the current Director and Global Head of Product Marketing at Secure Code Warrior. Scott takes us on ...
From Startups to Google with Christopher Mitchell
Hosts Gianna Whitver and Maria Velasquez sit down with Christopher Mitchell from Google’s Chronicle Security and discuss how he went from working at a series of startups to working at one of the largest corporations in the world. Christopher shares s...
Life After Layoff With Amy Fair
Hosts Gianna Whitver and Maria Velasquez sit down with guest Amy Fair to discuss being laid off and how to navigate it in stride. Gianna and Maria ask Amy about her own experiences being laid off as they approach the rarely-discussed but important to...
Corporate Social Responsibility & Fiberglass Alligator Bites with Peter Wheeler
We’re joined this week by Peter Wheeler, Senior Manager PLG - Partnerships, Startups, Nonprofits at Auth0, to find out just what makes him…the most interesting man in the world! After years as a serial entrepreneur, Peter joined Auth0, powered by Okt...
Recycling and Marketing Brand Content with Brittany Geronimo
This week, hosts Gianna Whitver and Maria Velazquez sit down with Brittany Geronimo to discuss unique takes on reusing design content in a marketing design process. Gianna and Maria ask Brittany how she turns whitepapers and ebooks into eye-catching,...
B2B Cybersecurity Marketing Tactics with Travis Hawley
How do you make B2B cybersecurity marketing interesting? This episode brings Travis Hawley, the Director of Media at BlueVoyant, to the Breaking Through in Cybersecurity Marketing podcast to find out. He talks about the background that led him to cyb...
Hitting the Refresh Button on Your Brand Marketing with Kayla Rice
“Brand marketing” may sound like just another branding buzzword, but this episode tackles this concept as a real strategy with data behind it. Kayla Rice, Senior Manager of Brand and Creative Studio at SpyCloud, joins the pod to discuss brand awarene...
299 Minutes of Content with Serena Raymond
Serena Raymond, Marketing Director at DNS Filter, walks us through her career journey from social media content creation to Marketing Director at DNS Filter. Serena explains the recipe for virtual event strategy, including how to leverage social medi...
Content Marketing Strategy with Chris Cochran & Ron Eddings
Chris Cochran and Ron Eddings are two very special guests on this episode of Breaking Through in Cybersecurity Marketing. Chris and Ron are from Hacker Valley Media, the producers and sponsors of this podcast. Gianna and Maria chat with them about su...
Build Brand Awareness via Demand Gen with Elliot Volkman
Elliot Volkman, Director of Brand, Content, and Community at Drata, joins us in this episode to talk about demand generation strategies, also known more casually as demand gen. Demand gen consists of targeted marketing programs to drive brand awarene...
Sales Enablement to Gain Qualified Leads with Matthew Delman
Matthew Delman, Director of Product Marketing at LookingGlass Cyber, joins the show this week to discuss all things related to sales enablement strategy. Sales enablement helps businesses provide consistent messaging throughout all their content. Thi...
Social Media Strategy to Meet Business Goals with Diane Shapiro
Diane Shapiro, Social Media Manager for cybersecurity companies, joins us to discuss all things social media. As a social media strategist for top B2B companies, PR agencies, and cybersecurity industries, Diane has over 10 years of experience helping...
The Scariest Cybersecurity Event Red Flags with Jason Cenamor
We’re joined this week by Jason Cenamor, Founder of the CISO Society, to talk about the community he’s focused on building for fellow CISOs, as well as his extensive background in cybersecurity events. Events aren’t always an easy topic for cybersecu...
Product-Led Growth as Your Next Marketing Strategy with Ross Haleliuk
Ross Haleliuk, Head of Product at LimaCharlie, joins us to talk about product-led growth (PLG) and its role in cybersecurity and cloud security. Ross leads us through exactly what PLG is and how SAAS companies can implement it into their product or s...
Making Friends & Vanquishing Enemies: The Story of the Cybersecurity Marketing Society
Gianna Whitver, our fearless co-host, finds herself on the opposite side of the microphone this week as she talks about community— specifically the community of the Cybersecurity Marketing Society. From the founder’s story to present-day, Maria inter...
