The Breaking Through in Cybersecurity Marketing Podcast
Marketing in FedGov: From Space Force to Security Consultant with Wesley Belleman
In this episode, Wesley Belleman, Consulting Engineer at Colossal LLC, joins Maria and Gianna to discuss marketing in the federal government. Wesley began his career in the military in acquisitions, specifically as a cybersecurity operations offic...
Empathetic Product Marketing, from Product Launches to CABs with Beth Barach
This week, Beth Barach, the Director of Product Marketing at Onapsis, joins the hosts to discuss the intersection of product marketing with product launches, Cabs, and eCabs. With over 20 years of experience in tech, Beth began her career working wit...
Israeli vs American Cyber Marketing with Daniella Alpher
In this episode, Daniella Alpher, VP of Marketing at RevealSecurity joins Maria and Gianna to discuss Israeli vs American cyber marketing. To begin, Daniella shares that she began her career in film and television as a producer for ABC News. In the...
Wearing Many Marketing Hats with OxEye VP Marketing, Brandon Hoe
This week, Brandon Hoe joins hosts Gianna and Maria to discuss controversial topics related to cybersecurity marketing. Brandon is the VP of Marketing at Oxeye and has held CMO and head of marketing positions at multiple cybersecurity companies, incl...
Building Cyber Community with Luke Tucker
In this episode, Luke Tucker, VP of Marketing at Lightspin, joins Maria and Gianna to discuss building cyber community. To begin, Luke unpacks his cautious optimism for the current market and shares why startups need to celebrate even the smallest ...
Meeting SDR Goals as a Marketing Leader with Cami Ragano, VP Marketing at SightGain
his week, Cami Ragano, VP of Marketing at SightGain, joins Maria and Gianna to share her expertise as a marketing leader managing SDRs so that SDRs over-achieve their goals! In fact, Cami’s SDR program has helped SightGain achieve significant incre...
Creating Digital Experiences from Prospect to Upsell with James Kessinger, CMO at Hushly
This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experien...
Demand Gen: The Most Misunderstood Marketing Title
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at Cardinal...
Building Relationships with Security Practitioners in Cybersecurity with Samara Williams
In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the cybersecurity industry. She talks about the i...
Driving Business Value Through Field Marketing with Michelle Radlowski
In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space f...
Empathy and Marketing Soft Skills with Kelsey LaBelle
This week, Kelsey LaBelle joins hosts Gianna and Maria to talk about marketing soft skills and returning to empathy in the workplace. Kelsey, who is the VP of Marketing at DomainTools, also shares how she works soft skills in her role at the company....
Building A Media Program with Claire McKenna and Michelle Rawlings
This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michel...
Be a Pro at Generating Demand with Chris Spellman
Joining us this week is Chris Spellman, Senior Demand Generation Manager at SCYTHE. Chris has been in cybersecurity marketing for over six years and has also worked in marketing operations and analytics. Gianna and Maria ask Chris about his marketing...
From Broadway to B2B with Joshua Gonzalez
Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and on screens—you may have even seen him on the Trave...
Researching for the Best Products with Wade Wells
This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and Maria ask Wade about his research workflow and why...
Are you about to be decimated at your cybersecurity marketing job? With Shaun Walsh
Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—a...
Cyber Marketing Con Live Episode
Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about sales. Also, listen in to hear a few audience memb...
(MOp)ping the Floor in Operational Hygiene with Nick Hayes
This week on Breaking Through in Cybersecurity Marketing, Gianna and Maria sit down with Nick Hayes, Product Marketing Manager at Crowdstrike. During the episode, Nick shares how he went from working as an analyst at Forrester to becoming a cybersecu...
Reimagining B2B Marketing with Russel Wurth
In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria speak with Russel Wurth, the Vice President of Marketing at Defy Security. Russel takes Gianna and Maria through his path of going from development engineer to cybersecu...
From Boots on the Ground to Cybersecurity with Dillon Townsel
Join us this week for another episode of Breaking Through in Cybersecurity Marketing. Today, we’re talking with Dillon Townsel, Head of Public Relations at Armis, as he takes us on a ride through his career journey. From Egypt and Afghanistan to IBM:...
The Ins and Outs of Product Marketing with Scott Shapiro
For this week’s episode of Breaking Through in Cybersecurity Marketing, we bring you Scott Shapiro, former Product Marketing Manager at Microsoft and the current Director and Global Head of Product Marketing at Secure Code Warrior. Scott takes us on ...
From Startups to Google with Christopher Mitchell
Hosts Gianna Whitver and Maria Velasquez sit down with Christopher Mitchell from Google’s Chronicle Security and discuss how he went from working at a series of startups to working at one of the largest corporations in the world. Christopher shares s...
Life After Layoff With Amy Fair
Hosts Gianna Whitver and Maria Velasquez sit down with guest Amy Fair to discuss being laid off and how to navigate it in stride. Gianna and Maria ask Amy about her own experiences being laid off as they approach the rarely-discussed but important to...
Corporate Social Responsibility & Fiberglass Alligator Bites with Peter Wheeler
We’re joined this week by Peter Wheeler, Senior Manager PLG - Partnerships, Startups, Nonprofits at Auth0, to find out just what makes him…the most interesting man in the world! After years as a serial entrepreneur, Peter joined Auth0, powered by Okt...
Recycling and Marketing Brand Content with Brittany Geronimo
This week, hosts Gianna Whitver and Maria Velazquez sit down with Brittany Geronimo to discuss unique takes on reusing design content in a marketing design process. Gianna and Maria ask Brittany how she turns whitepapers and ebooks into eye-catching,...
