The Breaking Through in Cybersecurity Marketing Podcast
B2B Cybersecurity Marketing Tactics with Travis Hawley
How do you make B2B cybersecurity marketing interesting? This episode brings Travis Hawley, the Director of Media at BlueVoyant, to the Breaking Through in Cybersecurity Marketing podcast to find out. He talks about the background that led him to cyb...
Hitting the Refresh Button on Your Brand Marketing with Kayla Rice
“Brand marketing” may sound like just another branding buzzword, but this episode tackles this concept as a real strategy with data behind it. Kayla Rice, Senior Manager of Brand and Creative Studio at SpyCloud, joins the pod to discuss brand awarene...
299 Minutes of Content with Serena Raymond
Serena Raymond, Marketing Director at DNS Filter, walks us through her career journey from social media content creation to Marketing Director at DNS Filter. Serena explains the recipe for virtual event strategy, including how to leverage social medi...
Content Marketing Strategy with Chris Cochran & Ron Eddings
Chris Cochran and Ron Eddings are two very special guests on this episode of Breaking Through in Cybersecurity Marketing. Chris and Ron are from Hacker Valley Media, the producers and sponsors of this podcast. Gianna and Maria chat with them about su...
Build Brand Awareness via Demand Gen with Elliot Volkman
Elliot Volkman, Director of Brand, Content, and Community at Drata, joins us in this episode to talk about demand generation strategies, also known more casually as demand gen. Demand gen consists of targeted marketing programs to drive brand awarene...
Sales Enablement to Gain Qualified Leads with Matthew Delman
Matthew Delman, Director of Product Marketing at LookingGlass Cyber, joins the show this week to discuss all things related to sales enablement strategy. Sales enablement helps businesses provide consistent messaging throughout all their content. Thi...
Social Media Strategy to Meet Business Goals with Diane Shapiro
Diane Shapiro, Social Media Manager for cybersecurity companies, joins us to discuss all things social media. As a social media strategist for top B2B companies, PR agencies, and cybersecurity industries, Diane has over 10 years of experience helping...
The Scariest Cybersecurity Event Red Flags with Jason Cenamor
We’re joined this week by Jason Cenamor, Founder of the CISO Society, to talk about the community he’s focused on building for fellow CISOs, as well as his extensive background in cybersecurity events. Events aren’t always an easy topic for cybersecu...
Product-Led Growth as Your Next Marketing Strategy with Ross Haleliuk
Ross Haleliuk, Head of Product at LimaCharlie, joins us to talk about product-led growth (PLG) and its role in cybersecurity and cloud security. Ross leads us through exactly what PLG is and how SAAS companies can implement it into their product or s...
Making Friends & Vanquishing Enemies: The Story of the Cybersecurity Marketing Society
Gianna Whitver, our fearless co-host, finds herself on the opposite side of the microphone this week as she talks about community— specifically the community of the Cybersecurity Marketing Society. From the founder’s story to present-day, Maria inter...
Finding Success Under the Product-Led Growth Umbrella with Breezy Beaumont
Breezy Beaumont, Head of Growth at Correlated, takes us into the new and noteworthy world of product-led growth this week. Breezy walks us through the essentials of what product-led growth (PLG) is, top strategies in the PLG world, marketing team tactics for PLG cyber companies, and how data looks d
Overcoming Startup Go-To-Market Hurdles with CMO & Advisory Board Member Carol Meyers
Carol Meyers is an Independent Board Director, Advisor, and Investor. She has held CMO positions at companies like Rapid7 and LogMeIn, along with numerous consulting and advisory positions at cyber startups. Carol develops go-to-market plans that dri...
Influence as Currency in Modern Marketing: Channel Partnerships ft David Brown
David Brown is the Director of Global Partner Marketing for ZeroFox, a computer and network security company based out of Baltimore, MD. David has over fifteen years of experience in the international B2B marketing field. He joins us as we discuss pa...
Marketers are Ethical Hackers Prove Me Wrong with Clark Barron
Joining Maria and Gianna this week is Clark Barron, the Demand Generation Manager at Nisos. He has a background in cybersecurity marketing, photography, and independent film, and is an avid gamer. Clark shares his unconventional ways of lead generati...
Video Marketing at Any Budget with Sky Kennedy
Sky Kennedy, Video Storyteller and Content Creator at Studio Sky, joins us to talk about her expertise— video! Inspired to become part of the cyber world after her work with Cylance, Sky loves teaching the cybersecurity industry about the amazing sto...
PLG & the Secret Marketing Sauce with Ashish Rajan
Ashish Rajan does SO many things. He is the producer and host of Cloud Security Podcast, the Head of Security & Compliance at PageUp, a Course Instructor at SANS Institute, a Faculty at IANS, a trainer, an AWS builder, and the founder of the DevSECOp...
Treat us like Humans! How Marketers Can Evade the Block Party with Ken Underhill
How do marketers get “blocked” by cybersecurity practitioners? We’re making a list with Ken Underhill, CEO of Cyber Life. Along with what NOT to do, we’ll also talk about his awesome career in cyber and his most recent work with his company’s trainin...
Security Awareness for SMBs with Rodrigo Leme
Rodrigo Leme, Marketing Director at Right-Hand Security, joins us this week to cover the often ignored topic in cybersecurity of marketing to small and medium-sized businesses, or SMBs. Covering the concepts of business use cases, security awareness ...
Marketing in Male-Dominated Fields with CMO Sherry Lowe
Sherry Lowe, CMO of Exabeam, joins us this week to talk about marketing strategies during the pandemic as well as representing women in the male-dominated industries of tech and cybersecurity. With CMO experience at Druva, Expanse, and Exabeam, Sherr...
10 Cyber Marketing Commandments with Jennifer VanAntwerp
We invite Jennifer VanAntwerp, Principal at JVAN Consulting, to talk about taking the challenge of cybersecurity marketing by the horns. Her secret weapon? Kindness. Jen shares stories with us about her marketing journey to becoming a consultant, exp...
Automotive vs Cybersecurity Marketing with Zereen Ali
Zereen Ali, Cyberforce Q’s Marketing Coordinator, brings her one-person team to the podcast today. Together, we talk about being new to cybersecurity, finding educational resources for cybersecurity marketers, and growing with Cyberforce Q from regio...
Having Fun with a Brand with Lori Cohen
Lori Cohen, fractional CMO at Chief Outsiders and former VP of Marketing for Percona, joins us this week to talk about the importance of your brand— not just your branding. From popping balloons with Veridium to saying “Mongo Wrongo” with Percona to ...
Inside RSA Conference 2024 with Gianna & Maria
Join us for an live-recorded episode from RSA Conference 2024, where our hosts Gianna and Maria broadcasted directly from Moscone North in San Francisco. Our dynamic duo shares thrilling experiences, spotlights groundbreaking booths, and delivers fresh updates straight from the conference floor. The
Content Marketing Strategies for “Securing Your Cheese” with Karen Walsh
We’re joined by Karen Walsh, Founder and CEO of Allegro Solutions, on the podcast today to talk about the good, bad, and ugly of cybersecurity content marketing. As a compliance expert, former professor, lawyer, and kickass cybersecurity auditor, Kar...
