The Breaking Through in Cybersecurity Marketing Podcast
Are you about to be decimated at your cybersecurity marketing job? With Shaun Walsh
Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—a...
Cyber Marketing Con Live Episode
Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about sales. Also, listen in to hear a few audience memb...
(MOp)ping the Floor in Operational Hygiene with Nick Hayes
This week on Breaking Through in Cybersecurity Marketing, Gianna and Maria sit down with Nick Hayes, Product Marketing Manager at Crowdstrike. During the episode, Nick shares how he went from working as an analyst at Forrester to becoming a cybersecu...
Reimagining B2B Marketing with Russel Wurth
In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria speak with Russel Wurth, the Vice President of Marketing at Defy Security. Russel takes Gianna and Maria through his path of going from development engineer to cybersecu...
From Boots on the Ground to Cybersecurity with Dillon Townsel
Join us this week for another episode of Breaking Through in Cybersecurity Marketing. Today, we’re talking with Dillon Townsel, Head of Public Relations at Armis, as he takes us on a ride through his career journey. From Egypt and Afghanistan to IBM:...
The Ins and Outs of Product Marketing with Scott Shapiro
For this week’s episode of Breaking Through in Cybersecurity Marketing, we bring you Scott Shapiro, former Product Marketing Manager at Microsoft and the current Director and Global Head of Product Marketing at Secure Code Warrior. Scott takes us on ...
From Startups to Google with Christopher Mitchell
Hosts Gianna Whitver and Maria Velasquez sit down with Christopher Mitchell from Google’s Chronicle Security and discuss how he went from working at a series of startups to working at one of the largest corporations in the world. Christopher shares s...
Life After Layoff With Amy Fair
Hosts Gianna Whitver and Maria Velasquez sit down with guest Amy Fair to discuss being laid off and how to navigate it in stride. Gianna and Maria ask Amy about her own experiences being laid off as they approach the rarely-discussed but important to...
Corporate Social Responsibility & Fiberglass Alligator Bites with Peter Wheeler
We’re joined this week by Peter Wheeler, Senior Manager PLG - Partnerships, Startups, Nonprofits at Auth0, to find out just what makes him…the most interesting man in the world! After years as a serial entrepreneur, Peter joined Auth0, powered by Okt...
Recycling and Marketing Brand Content with Brittany Geronimo
This week, hosts Gianna Whitver and Maria Velazquez sit down with Brittany Geronimo to discuss unique takes on reusing design content in a marketing design process. Gianna and Maria ask Brittany how she turns whitepapers and ebooks into eye-catching,...
B2B Cybersecurity Marketing Tactics with Travis Hawley
How do you make B2B cybersecurity marketing interesting? This episode brings Travis Hawley, the Director of Media at BlueVoyant, to the Breaking Through in Cybersecurity Marketing podcast to find out. He talks about the background that led him to cyb...
Hitting the Refresh Button on Your Brand Marketing with Kayla Rice
“Brand marketing” may sound like just another branding buzzword, but this episode tackles this concept as a real strategy with data behind it. Kayla Rice, Senior Manager of Brand and Creative Studio at SpyCloud, joins the pod to discuss brand awarene...
299 Minutes of Content with Serena Raymond
Serena Raymond, Marketing Director at DNS Filter, walks us through her career journey from social media content creation to Marketing Director at DNS Filter. Serena explains the recipe for virtual event strategy, including how to leverage social medi...
Content Marketing Strategy with Chris Cochran & Ron Eddings
Chris Cochran and Ron Eddings are two very special guests on this episode of Breaking Through in Cybersecurity Marketing. Chris and Ron are from Hacker Valley Media, the producers and sponsors of this podcast. Gianna and Maria chat with them about su...
Build Brand Awareness via Demand Gen with Elliot Volkman
Elliot Volkman, Director of Brand, Content, and Community at Drata, joins us in this episode to talk about demand generation strategies, also known more casually as demand gen. Demand gen consists of targeted marketing programs to drive brand awarene...
Sales Enablement to Gain Qualified Leads with Matthew Delman
Matthew Delman, Director of Product Marketing at LookingGlass Cyber, joins the show this week to discuss all things related to sales enablement strategy. Sales enablement helps businesses provide consistent messaging throughout all their content. Thi...
Social Media Strategy to Meet Business Goals with Diane Shapiro
Diane Shapiro, Social Media Manager for cybersecurity companies, joins us to discuss all things social media. As a social media strategist for top B2B companies, PR agencies, and cybersecurity industries, Diane has over 10 years of experience helping...
The Scariest Cybersecurity Event Red Flags with Jason Cenamor
We’re joined this week by Jason Cenamor, Founder of the CISO Society, to talk about the community he’s focused on building for fellow CISOs, as well as his extensive background in cybersecurity events. Events aren’t always an easy topic for cybersecu...
Product-Led Growth as Your Next Marketing Strategy with Ross Haleliuk
Ross Haleliuk, Head of Product at LimaCharlie, joins us to talk about product-led growth (PLG) and its role in cybersecurity and cloud security. Ross leads us through exactly what PLG is and how SAAS companies can implement it into their product or s...
Making Friends & Vanquishing Enemies: The Story of the Cybersecurity Marketing Society
Gianna Whitver, our fearless co-host, finds herself on the opposite side of the microphone this week as she talks about community— specifically the community of the Cybersecurity Marketing Society. From the founder’s story to present-day, Maria inter...
Finding Success Under the Product-Led Growth Umbrella with Breezy Beaumont
Breezy Beaumont, Head of Growth at Correlated, takes us into the new and noteworthy world of product-led growth this week. Breezy walks us through the essentials of what product-led growth (PLG) is, top strategies in the PLG world, marketing team tactics for PLG cyber companies, and how data looks d
Overcoming Startup Go-To-Market Hurdles with CMO & Advisory Board Member Carol Meyers
Carol Meyers is an Independent Board Director, Advisor, and Investor. She has held CMO positions at companies like Rapid7 and LogMeIn, along with numerous consulting and advisory positions at cyber startups. Carol develops go-to-market plans that dri...
Influence as Currency in Modern Marketing: Channel Partnerships ft David Brown
David Brown is the Director of Global Partner Marketing for ZeroFox, a computer and network security company based out of Baltimore, MD. David has over fifteen years of experience in the international B2B marketing field. He joins us as we discuss pa...
Marketers are Ethical Hackers Prove Me Wrong with Clark Barron
Joining Maria and Gianna this week is Clark Barron, the Demand Generation Manager at Nisos. He has a background in cybersecurity marketing, photography, and independent film, and is an avid gamer. Clark shares his unconventional ways of lead generati...
Video Marketing at Any Budget with Sky Kennedy
Sky Kennedy, Video Storyteller and Content Creator at Studio Sky, joins us to talk about her expertise— video! Inspired to become part of the cyber world after her work with Cylance, Sky loves teaching the cybersecurity industry about the amazing sto...
