The Breaking Through in Cybersecurity Marketing Podcast
Humanizing Your Cybersecurity Marketing with Allan Alford
“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford No one knows how to get product marketing in front of...
The Intersection of Marketing, Tech, & Sales with CMO David Leichner
This week, we interview David Leichner, the CMO of Cybellum, currently residing in Tel Aviv, Israel. We talk to David about his move from America to Israel, his admiration for Israel’s focus on cyber startups, his decades of experience in sales and m...
Behind the Axonius-Simone Biles-Amy Bream Campaign with Nathan Burke
“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius, to talk about how Axonius approaches innovation a...
Actual Demand Gen with Liam Barnes
In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused industry.’ Liam explores the need for more intention...
Creating Influencer Marketing Programs with Doron Youngerwood
As cybersecurity marketers, we are always in search of ways to get our content in front of the community and stand out from the noise. This, at times, seems like an impossible endeavor – but what if we told you your CISO network could be your missing..
Understanding Your People with Ronen Shetelboim
In this episode, Gianna and Maria are joined by the Vice President of Demand Generation at Tessian, Ronen Shetelboim, to explore his philosophies on company culture and relationship building in the workplace. Ronen shares his tips on remote hiring, h...
Mastering Public Relations In Cybersecurity with Sonia Awan
In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for ...
Cybersecurity Marketing Sucks, But It Doesn’t Have To Richard Melick
In this episode Gianna is joined by Richard Melick, Director of Product Strategy at Zimperium, to have an honest conversation on why cybersecurity marketing sucks and how we can do it better. Richard takes a deep dive into his thoughts on product mis...
Building the SOAR Category: The Siemplify Story with Nimmy Reichenberg
In this episode, Nimmy Reichenbery joins Maria and Gianna to discuss the highs and lows of building a marketing program from the ground up at Siemplify. Nimmy explores the building blocks of successful marketing teams, his first few essential hires, ...
Is Your Marketing Annoying to Security Folks? How to Fix it with Dani Woolf
Gianna is joined by the Director of Demand Generation at Cybersixgill, Dani Woolf, to discuss her core marketing values: empathy, trust and loyalty. Dani shares her philosophy on creating meaningful, customer-centric experiences, how to identify cust...
Specifics of Federal Government Marketing with Mary Yang
Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply. In this episode, Mary Yang joins Gianna to discuss the strategies she uses to connect her message and...
Getting Your Brand Noticed with Samuel Tyler
How do you make your brand stand out in a sea of cybersecurity marketing? Sometimes, all it takes is a fresh idea, a killer pitch, and a wee-bit of luck. In this episode, Samuel Tyler shares the story behind Bugcrowd’s famous out-of-home RSA campaign...
Maria & Gianna on Sales Alignment
In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication a...
No Product Marketing Alignment, No Strategy! With Seth Goldhammer
In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential...
Building Trust, Culture, and Communities with Tyler Shields
n the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting re
EXCLUSIVE: Monster Trucks, Skeletons & ROI: Torq CMO Don Jeter at RSAC
Episode Summary: At RSAC 2025, most brands went sleek and high-speed: F1 cars, luxury lounges, big screens. Torq showed up with a monster truck, a firey skeleton, and a single message: “SOAR is dead.” It wasn’t a stunt; it was a fully realized creative campaign that stood out for all the right re
