The Breaking Through in Cybersecurity Marketing Podcast
PLG & the Secret Marketing Sauce with Ashish Rajan
Ashish Rajan does SO many things. He is the producer and host of Cloud Security Podcast, the Head of Security & Compliance at PageUp, a Course Instructor at SANS Institute, a Faculty at IANS, a trainer, an AWS builder, and the founder of the DevSECOp...
Treat us like Humans! How Marketers Can Evade the Block Party with Ken Underhill
How do marketers get “blocked” by cybersecurity practitioners? We’re making a list with Ken Underhill, CEO of Cyber Life. Along with what NOT to do, we’ll also talk about his awesome career in cyber and his most recent work with his company’s trainin...
Security Awareness for SMBs with Rodrigo Leme
Rodrigo Leme, Marketing Director at Right-Hand Security, joins us this week to cover the often ignored topic in cybersecurity of marketing to small and medium-sized businesses, or SMBs. Covering the concepts of business use cases, security awareness ...
Marketing in Male-Dominated Fields with CMO Sherry Lowe
Sherry Lowe, CMO of Exabeam, joins us this week to talk about marketing strategies during the pandemic as well as representing women in the male-dominated industries of tech and cybersecurity. With CMO experience at Druva, Expanse, and Exabeam, Sherr...
10 Cyber Marketing Commandments with Jennifer VanAntwerp
We invite Jennifer VanAntwerp, Principal at JVAN Consulting, to talk about taking the challenge of cybersecurity marketing by the horns. Her secret weapon? Kindness. Jen shares stories with us about her marketing journey to becoming a consultant, exp...
Automotive vs Cybersecurity Marketing with Zereen Ali
Zereen Ali, Cyberforce Q’s Marketing Coordinator, brings her one-person team to the podcast today. Together, we talk about being new to cybersecurity, finding educational resources for cybersecurity marketers, and growing with Cyberforce Q from regio...
Having Fun with a Brand with Lori Cohen
Lori Cohen, fractional CMO at Chief Outsiders and former VP of Marketing for Percona, joins us this week to talk about the importance of your brand— not just your branding. From popping balloons with Veridium to saying “Mongo Wrongo” with Percona to ...
Inside RSA Conference 2024 with Gianna & Maria
Join us for an live-recorded episode from RSA Conference 2024, where our hosts Gianna and Maria broadcasted directly from Moscone North in San Francisco. Our dynamic duo shares thrilling experiences, spotlights groundbreaking booths, and delivers fresh updates straight from the conference floor. The
Content Marketing Strategies for “Securing Your Cheese” with Karen Walsh
We’re joined by Karen Walsh, Founder and CEO of Allegro Solutions, on the podcast today to talk about the good, bad, and ugly of cybersecurity content marketing. As a compliance expert, former professor, lawyer, and kickass cybersecurity auditor, Kar...
Humanizing Your Cybersecurity Marketing with Allan Alford
“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford No one knows how to get product marketing in front of...
The Intersection of Marketing, Tech, & Sales with CMO David Leichner
This week, we interview David Leichner, the CMO of Cybellum, currently residing in Tel Aviv, Israel. We talk to David about his move from America to Israel, his admiration for Israel’s focus on cyber startups, his decades of experience in sales and m...
Behind the Axonius-Simone Biles-Amy Bream Campaign with Nathan Burke
“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius, to talk about how Axonius approaches innovation a...
Actual Demand Gen with Liam Barnes
In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused industry.’ Liam explores the need for more intention...
Creating Influencer Marketing Programs with Doron Youngerwood
As cybersecurity marketers, we are always in search of ways to get our content in front of the community and stand out from the noise. This, at times, seems like an impossible endeavor – but what if we told you your CISO network could be your missing..
Understanding Your People with Ronen Shetelboim
In this episode, Gianna and Maria are joined by the Vice President of Demand Generation at Tessian, Ronen Shetelboim, to explore his philosophies on company culture and relationship building in the workplace. Ronen shares his tips on remote hiring, h...
Mastering Public Relations In Cybersecurity with Sonia Awan
In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for ...
Cybersecurity Marketing Sucks, But It Doesn’t Have To Richard Melick
In this episode Gianna is joined by Richard Melick, Director of Product Strategy at Zimperium, to have an honest conversation on why cybersecurity marketing sucks and how we can do it better. Richard takes a deep dive into his thoughts on product mis...
Building the SOAR Category: The Siemplify Story with Nimmy Reichenberg
In this episode, Nimmy Reichenbery joins Maria and Gianna to discuss the highs and lows of building a marketing program from the ground up at Siemplify. Nimmy explores the building blocks of successful marketing teams, his first few essential hires, ...
Is Your Marketing Annoying to Security Folks? How to Fix it with Dani Woolf
Gianna is joined by the Director of Demand Generation at Cybersixgill, Dani Woolf, to discuss her core marketing values: empathy, trust and loyalty. Dani shares her philosophy on creating meaningful, customer-centric experiences, how to identify cust...
Specifics of Federal Government Marketing with Mary Yang
Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply. In this episode, Mary Yang joins Gianna to discuss the strategies she uses to connect her message and...
Getting Your Brand Noticed with Samuel Tyler
How do you make your brand stand out in a sea of cybersecurity marketing? Sometimes, all it takes is a fresh idea, a killer pitch, and a wee-bit of luck. In this episode, Samuel Tyler shares the story behind Bugcrowd’s famous out-of-home RSA campaign...
Maria & Gianna on Sales Alignment
In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication a...
No Product Marketing Alignment, No Strategy! With Seth Goldhammer
In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential...
