Hey there 👋,
Welcome to the Spoonful newsletter, and a note from Gianna!
We are almost to the end of Q3, and everything is on fire 🔥 (in a good way)! For the Society, we're planning our annual conference (check out the agenda!), meetups in Atlanta, Austin, and the DC-area (check out our events page), plus new webinars (like our new Event-a-Palooza showcase), content (working on our ROI of RSAC 2025 Conference Report), and ways to continue to celebrate, support, and highlight the function of marketing in cybersecurity - and all of those who work in it!
How are you doing? Is there anything we can help you with? I would love to hear from you, so please don't hesitate to reply to this email!
Are you attending CyberMarketingCon? Yes or no, if you haven't filled in this ATTENDANCE SURVEY, we'd love to hear your voice! (It's only like 4-6 questions long). And if you attended last year, we'd love ❤️ to see a post on LinkedIn with a photo & a few comments on what last year's conference meant to you and what you're excited about this year! (I'd be grateful) ❤️
I'm also bringing up 3 really cool things we're doing that you may have missed to the top of the newsletter!
September 4 (Today) @ 2 p.m. ET – Event-a-palooza (Virtual)
A rapid-fire pitch livestream for field, event, and demand gen marketers to compare and shop 2026 cybersecurity events without the fluff. One hour, one slide per event organizer, zero sales pressure.
🎟️ Register here
September 18 @ 2 p.m. PT / 5 p.m. ET – The Conversion Cocktail (Virtual)
First-time attendees get a complimentary cocktail (or mocktail) kit!, mix drinks with a pro, and swap pipeline-building ideas with fellow marketers. RSVP by Sept 8 to claim your kit.
NEW: September 18 @ 1 p.m. ET – CyberMarketingCon 2025 Ticket Giveaway Webinar (Virtual)
Win one of 8 free tickets (in-person or virtual) + get an insider preview of the biggest event for cybersecurity marketers.
👉 Register here
Are we seeing you in Austin for CyberMarketingCon25?
Professional development, a huge network, and actual fun, all in one place. That’s what CyberMarketingCon delivers. You’ll learn from industry leaders on GTM strategies that work now, sharpen your AI-powered marketing skills for what’s next, and connect with peers who get it. (Oh, and yes, the late-night tacos are real.)
Trending News 📰
Do you have cool news from your company? Send it to us! Email media@cybersecuritymarketingsociety.com
Breach of Salesloft's Drift Chatbot is a Rare Cyber x Marketing Moment
(Not that it's a good moment.) As a marketer, when you see a beloved-by-marketers (or at least previously beloved) chatbot tool in the news like this, it usually makes you do a double-take! Compromised OAuth tokens from Saleloft's Drift's Salesforce integration appear to have resulted in bypassed authentication and access to corporate Salesforce accounts. Read more by our member company Nudge.
Invicti Buys Kondukto: Proof-Based ASPM Arrives
Application security just got a shakeup. Invicti Security (best known for its DAST tools) announced its acquisition of Kondukto, the startup that pioneered Application Security Posture Management (ASPM). The goal? Marrying Invicti’s runtime-validated findings with Kondukto’s orchestration and workflow smarts gives security teams a unified view of risk, less noise, and developer-friendly remediation. More here → Invicti press release.
Cato Networks Acquires Aim Security
Israeli cyber unicorn Cato Networks is has announced its acquisition of Aim Security, the AI-app security startup that’s raised $28M from backers including Canaan, YL Ventures, and the founders of Wiz. The deal valued at ~$300–350M would be the second big cybersecurity acquisition this year, following SentinelOne’s $250M purchase of Prompt Security. Congrats to our friends at Cato and Aim Security! Read more here
SentinelOne Boosts Revenue Forecast
Cyber demand is fueling growth: SentinelOne raised its annual revenue forecast to nearly $1B, citing strong adoption of its AI-powered Singularity platform. Q2 revenue rose 22% to $242M, ARR hit $1B (up 24%), and shares jumped ~9% in extended trading. Read more here
Microsoft Mandates MFA for Azure Admin Accounts
Starting Oct 1, 2025, Microsoft will enforce multifactor authentication (MFA) for all accounts accessing the Azure portal, Microsoft Entra, Intune, and Microsoft 365 admin centers, plus Azure CLI, PowerShell, mobile, IaC tools, and REST APIs. Microsoft research shows MFA blocks 99.2% of account compromise attempts, making this one of its biggest security enforcement moves yet. → Full details
Other Interesting Headlines:
- CISA Warns of WhatsApp 0-Day Vulnerability Exploited in Attacks
- CISOs Brace for Budget Squeeze as Security Growth Slows to 5-Year Low
Partner Corner 💼
Exclusive for society members: the Cyber Link Exchange!
As more people use AI Overviews and LLMs to research brands, backlinks are one of the most reliable ways to make sure your brand ranks and shows in AI search. But getting good backlinks from reputable websites is difficult and doesn't come at a friendly price—unless you are part of the Cybersecurity Marketing Society!
Content Workshop runs a FREE link exchange program exclusively for Society members, and 20 of your closest cyber friends are already reaping the benefits. Once you sign up, Content Workshop's super friendly team will match you with a link partner and do all the heavy strategic lifting - then you can sit back and watch your SEO improve!
Give it a try—plus, they're great people to work with. Sign up here!
From the Community 💌
Members & friends are doing amazing things this week!
- This week's Breaking Through in Cybersecurity Marketing Podcast episode focuses on Building Impact and Cyber Community with Debbie Sallis of the Cyber Guild.
- 🎙️ Phillip Wylie's latest podcast features Jennifer Leggio on building your personal brand in cybersecurity. Watch here
- Call for Papers: WWHF @ Mile High 2026
Wild West Hackin' Fest heads to Denver from Feb 11–13, 2026, and the Tool Shed CFP is open. The review board is looking for deeply technical talks that tell a story, whether it's a lightning demo of an open-source tool, a chained technique, or a brand-new concept. The final deadline is November 3, 2025.
👉 Submit your talk
👉 Workshop proposals here - Call for Speakers: CES 2026
The CES 2026 Call for Speakers is open through September 5 (extended deadline). CES is looking for diverse, action-oriented talks that inspire, educate, and highlight the latest tech trends from startups to global brands. Selected speakers receive a complimentary pass, are promoted to the official CES speaker, and have access to speaker lounges. 👉 Apply now
Where We’re Meeting Next:
September 4 (Today) @ 2 p.m. ET – Event-a-palooza (Virtual)
A rapid-fire livestream for field, event, and demand gen marketers to compare and shop 2026 cybersecurity events without the fluff. One hour, one slide per event organizer, zero sales pressure.
🎟️ Register here
September 18 @ 2 p.m. PT / 5 p.m. ET – The Conversion Cocktail (Virtual)
First-time attendees get a complimentary cocktail (or mocktail) kit, mix drinks with a pro, and swap pipeline-building ideas with fellow marketers. RSVP by Sept 8 to claim your kit.
NEW: September 18 @ 1 p.m. ET – CyberMarketingCon 2025 Ticket Giveaway Webinar (Virtual)
Win one of 8 free tickets (in-person or virtual) + get an insider preview of the biggest event for cybersecurity marketers.
👉 Register here
September 25 @ 1 p.m. ET – Fix Your LinkedIn Ad Strategy (Virtual)
Join the Cybersecurity Marketing Society + AdConversion founder, Silvio Perez, for a workshop-style webinar. Three campaigns get live audits, but everyone walks away with a framework to improve LinkedIn Ads.
NEW: October 23 @ 5:30–8:30 p.m. CT – Austin Meetup | Pelons Tex Mex, Austin, TX
Cybersecurity marketing + GTM networking with drinks, bites, and a group icebreaker to ensure you meet everyone. Sponsored by Energize Marketing.
👉 Register here
Check out the monthly member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.
Upcoming events: 📆
- Billington Cybersecurity Summit: September 9-12 | Washington, D.C.
- CrowdStrike Fal.Con: September 15-18 | Las Vegas, NV
- Technology for Marketing: September 24-25 | London, UK
- International Cyber Expo: September 30-October 1 | London, UK
Top Cybersecurity Conferences & Events: Stay updated with the latest events to network and learn about emerging MarTech tools, SecurityMetrics
Just for laughs: Meme of the Week... 😂
Credit to Hector Diaz for the meme!
That’s it for this edition! Thanks for reading!
Don't forget: you're the best! 💪
Have a great weekend!
❤️ Gianna & Maria
PS: This newsletter is made by humans. We might not reply, but we read all your responses.
Cybersecurity Marketing Society, 501 1st Avenue N #901, St. Petersburg, FL 33701
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