Hey there 👋,
Welcome to The Spoonful newsletter!
Here’s what’s worth your time in cybersecurity marketing this week. There's big funding news to fresh data on what buyers trust, plus a few community threads you’ll probably want to steal ideas from.
RSAC 2026 Conference Update
RSAC 2026 isn’t over just yet! (We've got 3.5 more hours till the show floor wraps up!) We had a blast this week, and the Cybersecurity Marketing Society's Party for Marketers was awesome (though it did require a lot of supplies - check out our own rendition of MTV Cribs, marketer edition on LinkedIn here).
If you’re extending your RSAC week, we’re hosting an approval-based gathering in Napa today from 4-8 p.m. PT at Olive Hill Estates. Shuttle bus leaves at 2pm!
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Request to join Napa here.
Join us on April 7th for Before the Hand-Raise: Preference Marketing That Gets Cybersecurity Brands on the Shortlist with TechnologyAdvice:
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On April 7 at 12:00 p.m. ET, we’re joining TechnologyAdvice to talk through what happens earlier in that process and how teams are approaching building preference so that cyber brands are in the consideration set when cyber teams are ready to buy.
Trending News 📰
Do you have cool news from your company? Please send it to us! Email media@cybersecuritymarketingsociety.com
Kai emerges from stealth with $125M
Agentic AI platform focused on machine-speed defense and already generating seven-figure bookings.
What influences cybersecurity buyers?
New Ponemon + NOLA study breaks down which marketing channels and content buyers trust.
SATIRE: CISO sentenced to 8 hours on the RSA expo floor
A satirical take on breach penalties that has gone viral.
$12.5M invested in open source security
Anthropic, AWS, Google, Microsoft, and OpenAI back the Linux Foundation's initiatives to tackle rising vulnerability volume (especially as AI speeds things up).
Partner Corner
RSAC Year-Round Sponsorship Opportunities
RSAC not only produces the world’s leading cybersecurity event—they also offer a dynamic hub of curated webcasts, podcasts, and virtual seminars packed with insightful discussions all year-round.
For marketers like you, these programs are gateways to strategically showcase your brand and boost your visibility within the global cybersecurity community.
Ready to connect your brand with influential thought leaders, decision-makers, and innovators? Learn More
The Candy Store for Cybersecurity Marketers
Looking for campaigns that actually reach cybersecurity buyers? CyberEdge webinars deliver qualified security leads among the lowest CPLs in the industry + content syndication, research, custom content, and programs built for cybersecurity marketers.
Cybersecurity marketing is complex.
Understanding what’s driving pipeline shouldn’t be.
MOBI reviews your Marketo or HubSpot setup to uncover gaps in attribution, lifecycle tracking, and reporting.
Request a Marketing Ops Assessment
For B2B teams using HubSpot or Marketo.
From the Community 💌
What the Community is up to this week!
Say hi to Dee 👋
We’ve got a new Community Moderator, Dee, who just joined the community. Show some love when you see her around!
“How do you find pentesting partners?” [Members only]
A newer member asked how to tell which companies do pentesting vs outsource it, and where to even start. The thread turned into a goldmine: solution providers vs MSPs, where to find partners, and how to build a real outreach list. 👉 Read the full thread + responses
“Where are people actually running banner ads in cybersecurity?” [Members only]
Beyond the usual suspects, one member asked where to invest in banner ads for real reach. The thread turned into a solid list: SecurityWeek, TL;DR, INFUSE, plus real feedback on what’s converting (and what’s not). 👉 See what’s working (and what’s not) inside the community
Free Stanford-backed coding course
A member shared Code in Place, a free, global program that teaches coding (based on Stanford’s CS106A) and is open to students and volunteer teachers.
👉 Apply here
Where We’re Meeting Next:
Upcoming events, webinars, and meetups across the community.
Mar 26: After RSAC 2026: Debrief & Destress in Napa (In-Person) 2 - 9:30 p.m. PT
Apr 1: Denver Meetup of the Cybersecurity Marketing Society (In-Person) 6:00 p.m - 8:00 p.m MT
Apr 7: Before the Hand-Raise: Preference Marketing That Gets Cybersecurity Brands on the Shortlist (Virtual) 12 p.m. ET
Apr 10: Partner Up: Co-Marketing @ Black Hat USA Matchmaking (Virtual) 12 - 1 p.m.
Apr 14: Content Syndication Strategies That Actually Work (Virtual) 1 p.m.
Apr 23: Cyber Creator Series: Henri Davis (Virtual) 2 p.m. ET
Apr 30: SEO & GEO: What’s Working for Cybersecurity Brands in 2026 (Virtual) 1 - 2 p.m. ET
Apr 30: NYC Meetup of the Cybersecurity Marketing Society (In-Person) 6 - 8 p.m.
May 5: DC-Area Meetup of the Cybersecurity Marketing Society (In-Person) 6 - 8 p.m.
May 7: Cyber CEO & Founder Dinner: NYC / Manhattan (In-Person) 5:30 - 8:30 p.m.
May 15: LAST DAY to Apply to Speak at CyberMarketingCon + Summits
May 20: Margaritas & Mocktails Marketing Mixer (Virtual) 2:30 p.m. PT / 5:30 p.m. ET
June 11: Event-a-Palooza | Rapid Pitch Cybersecurity Event Showcase (Virtual) 2 p.m. ET
Aug 27: Martini & Mocktail Mingle (Virtual) 2:30 p.m. PT / 5:30 p.m. ET
Sept 10: Event-a-Palooza | Rapid Pitch Cybersecurity Event Showcase (Virtual) 2 p.m. ET
Nov 15: CyberMarketingCon 2026 (In-person and Virtual)
Check out the monthly member & non-member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.
Just for laughs: Meme of the Week... 😂
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Thanks to Hector Diaz for the meme LOL!
That’s it for this edition! Thanks for reading!
Don't forget: you're the best! 💪
Have a great weekend!
❤️ Gianna & Maria
PS: This newsletter is made by humans. We might not reply, but we read all your responses.
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