Welcome to The Spoonful newsletter!
It’s a busy one. PHEW. Hold tight everyone, we are almost (kind of) through March!
It's hectic here at the Society too. There’s a lot going on as we all gear up for RSAC this month! Get prepped and read up on the latest cyber news.
If you’re reading this on March 12, here's whats happening today:
👇 4:30 - 6:00 p.m. ET (Boston, Back Bay) Boston Cyber Marketing Meetup hosted by 7AI
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The Society team will be in Boston for this and we’ll see you there!
🔥RSAC 2026 Conference: What we are doing this year!
We have so much exciting stuff this year, and we designed different events for different vibes:
1. We’re hosting a pre-RSAC 2026 gathering for cybersecurity marketers.
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It’s a chance to see familiar faces, meet a few new ones, and start the week without the usual conference noise. Join us on March 22 at 5:30 - 8 p.m. PT in San Francisco.
Tickets are selling fast (and are limited)! Get your ticket today!
Thanks to our sponsors: ActualTech Media, PAN, MOBI Solutions, LinkedIn, and Tofu!
2. If you’re extending your week, we’re also hosting an approval-based gathering in Napa on Thursday, March 26, from | 4 (busses leaving around 2:20pm) to 9:30 p.m. at Olive Hill Estates.
Request to join Napa here.
Trending News 📰
Do you have cool news from your company? Please send it to us! Email media@cybersecuritymarketingsociety.com
AI, funding, and a reminder that cyber risk is still deeply human, here’s what’s moving this week.
Evoke Security Raises $4M Pre-Seed to Secure the “Agentic Workforce.”
Evoke Security announced a $4M pre-seed round focused on securing risks at the agentic layer as organizations deploy more AI-driven workflows and autonomous systems. Another signal that AI governance and security tooling are accelerating fast.
The Swedish Architect Who Wasn’t
WashingtonExec profiled Tiziana Barrow and how a personal scam experience reinforced her mission to humanize cyber risk. A reminder that even in an AI-heavy news cycle, human psychology is still at the core of security.
Block Lays Off Nearly Half Its Staff in AI-Driven Reorg
Block announced a major restructuring, cutting nearly half its workforce as part of an AI-focused transformation. CEO Jack Dorsey said a “significantly smaller team” using internal AI tools can operate more efficiently. Another signal that AI-led org redesign is moving from theory to execution.
Kai Emerges from Stealth with $125M
Kai announced a $125M raise as it comes out of stealth, positioning its agentic AI platform as a machine-speed defense layer against AI-enabled adversaries. The company reports seven-figure bookings within its first 10 months.
Partner Corner
RSAC 2026 Conference: Save Before March 20
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Your last chance to save ends on March 20! Register now and save $300 on your All Access Pass to the RSAC™ 2026 Conference. Cybersecurity Marketing Society's members save even more—an additional $150 with code 16UCMSAD. Don’t miss your chance to learn, connect, and innovate with peers from around the world. Register now.
Turn B2B Visitors Into Buyers
Webless helps B2B teams convert more website traffic using generative search and intelligent content discovery. Transform your site from a static brochure into a guided buying experience built for modern research behavior.
Buying Intelligence for Enterprise Tech
PeerSpot connects enterprise buyers with authentic reviews and practitioner insights during the evaluation process. Strengthen credibility and engage decision-makers where meaningful research takes place.
From the Community 💌
What the Community is up to this week!
Big congrats:
Brandon Hoe just stepped into a new CMO role at JupiterOne! Congrats Brandon!
Worth Sharing:
From our last Benchmark Funnel member-sonly call, Carolyn shared a couple of AI courses her team has taken and found genuinely useful. No affiliation, just strong reviews from folks doing the work:
Koi Launches Koidex on Product Hunt
Daniel Slavin and the Koi team launched Koidex, a tool that provides risk ratings for open-source packages, browser extensions, and AI models before installation. The goal: help teams evaluate safety upfront rather than react later. See it on Product Hunt
Where We’re Meeting Next (Yes, we are EVERYWHERE!):
Upcoming events, webinars, and meetups across the community.
Mar 12: Boston Cyber Marketing Meetup Hosted by 7AI (In-Person, Back Bay) 4:30 - 6 p.m. ET
Mar 22: RSAC 2026 Party for Marketers (In-Person · San Francisco, CA) 5:30 - 8 p.m. PT
Mar 25: Cybersecurity Marketing Society Meet-Up Space (In-Person · Moscone South 301) 8 a.m. - 3 p.m. PT
Mar 26: After RSAC 2026: Debrief & Destress in Napa (In-Person) 2 - 9:30 p.m. PDT
Apr 7: Before the Hand-Raise: Preference Marketing That Gets Cybersecurity Brands on the Shortlist (Virtual) 12 p.m. ET
Apr 10: Partner Up: Co-Marketing @ Black Hat USA Matchmaking (Virtual) 12 - 1 p.m.
Apr 14: Content Syndication Strategies That Actually Work (Virtual) 1 p.m.
Apr 23: Cyber Creator Series: Henri Davis (Virtual) 2 p.m. ET
Apr 30: SEO & GEO: What’s Working for Cybersecurity Brands in 2026 (Virtual) 1 - 2 p.m. ET
Apr 30: NYC Meetup of the Cybersecurity Marketing Society (In-Person) 6 - 8 p.m.
May 1: Behind the Cyber Creator: AMA with Patrick Gorman (Virtual) 12 p.m.
May 5: DC-Area Meetup of the Cybersecurity Marketing Society (In-Person) 6 - 8 p.m.
May 7: Cyber CEO & Founder Dinner: NYC / Manhattan (In-Person) 5:30 - 8:30 p.m.
*SAVE THE DATE* May 15: LAST DAY to Apply to Speak at CyberMarketingCon + Summits
May 20: Margaritas & Mocktails Marketing Mixer (Virtual) 2:30 p.m. PT / 5:30 p.m. ET
June 11: Event-a-Palooza | Rapid Pitch Cybersecurity Event Showcase (Virtual) 2 p.m. ET
Aug 27: Martini & Mocktail Mingle (Virtual) 2:30 p.m. PT / 5:30 p.m. ET
Sept 10: Event-a-Palooza | Rapid Pitch Cybersecurity Event Showcase (Virtual) 2 p.m. ET
*SAVE THE DATE* Nov 15: CyberMarketingCon 2026 (In-person and Virtual)
Check out the monthly member & non-member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.
Marketing Mastery
Cyber Marketing Power Moves: Resources to Stay on Top
2026 Global CISO Leadership Report – Hitch Partners
Executive analysis of compensation, reporting structures, AI governance, and strategic priorities across 625+ security leaders.
If you care about where the CISO role is moving (and what boards are paying for), this is worth a read.
Just for laughs: Meme of the Week... 😂
Thanks to Kacie Schwartz for this one!
That’s it for this edition! Thanks for reading!
Don't forget: you're the best! 💪
Have a great weekend!
❤️ Gianna & Maria
PS: This newsletter is made by humans. We might not reply, but we read all your responses.
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