Welcome to The Spoonful newsletter!

We are back from RSAC 2026 Conference. The Society hosted 6 (yes, you count ‘em, because we didn’t believe it either when we did our look-back…SIX!) events during the week. Read all about the experience at RSAC 2026 here!

Before we get into everything else, quick one:

🎁 Join us on Apr 14 at 1 p.m. for Content Syndication That Actually Converts

What separates content syndication that actually drives pipeline from the stuff that doesn’t?

CyberEdge, Google, ISC2, and BlueVoyant are breaking it down.

Plus,  there's some giveaways:

• $100 gift card + $10K CyberEdge sponsorship including 500 shared leads (1 winner) 😍 Woah!
• $100 gift cards (4 winners)

Register TODAY.

On April 10, come to the Partner Up: Co-Marketing @ Black Hat USA Matchmaking (Virtual)

Planning something for Black Hat USA 2026? Don’t do it solo.

This is a working session where you’ll be matched with other teams to co-market, like shared budgets, shared audiences, and better ROI.

Bring an idea, a plan, or just your budget. Leave with partners.

RSAC 2026 Recap 📸

We’ve got photos up from two of the week’s highlights:

• After RSAC 2026: Napa Valley Debrief & Destress
• RSAC 2026: Party for Marketers

Thanks to everyone who joined us and made RSAC 2026 unforgettable. Check out a moment from the Party for Marketers below👇

RSAC might be over, but don't worry… Black Hat is right around the corner. ;)

Trending News 📰

Do you have cool news from your company? Send it to us! Email media@cybersecuritymarketingsociety.com

Anthropic launches “Project Glasswing” for cybersecurity AI

Big news this week! Anthropic announced a new cybersecurity initiative, Project Glasswing, focused on security-critical software for the AI era. Microsoft, Apple, Broadcom, CrowdStrike, Palo Alto Networks, Amazon Web Services (AWS), Cisco, Linux Foundation, Google, JPMorgan Chase, and NVIDIA have joined Project Glasswing and received gated access to a forthcoming general-purpose model with strong cybersecurity capabilities, Claude Mythos Preview. (Thanks Elliot Volkman for the blurb!)

👉 Watch the overview
👉 More industry context (WSJ)

Linx Security raises $50M [Press Release]
Identity security startup backed by early Wiz investors, focused on securing identities in the AI era. Congrats Linx team!

Delve faces “fake compliance” allegations [TechCrunch]
Startup under scrutiny for its audit practices raising broader questions about trust in compliance-as-a-service.
👉 Read the original allegation

👉 More recent allegations reported by TechCrunch

Hubspot Inbound is Now "Unbound" [Hubspot]

HubSpot has rebranded its flagship INBOUND conference to UNBOUND, effective for the 2026 event in Boston, signifying a shift away from a singular focus on inbound marketing to a broader strategy. The change reflects an evolution toward AI-driven, connected, and less linear "loop" marketing

Tim Brown joins Team8 [Team8]
Former SolarWinds CISO steps in as CISO-in-Residence, betting big on community-led innovation.

RSAC 2026 trends: AI everywhere… but “human” messaging rising [Duha]
Andy Ellis Across 600+ vendors, more teams are shifting away from humanizing AI and instead emphasizing human control, judgment, and expertise. AI still leads the floor, followed by AppSec and Identity.

Zoom calls turned into AI podcasts? [404 Media]
A company is allegedly repackaging meetings into content without participants realizing.

Mozilla launches “Meet Kit” [Mozilla]
A new take on browsing built to reduce noise, distractions, and manipulation online.

OpenAI reportedly shutting down Sora (with Disney) [Variety]
Early signals that some high-profile AI media experiments aren’t guaranteed to stick.

AI Is Moving Faster Than Cybersecurity Messaging

By CyberEdge Group

One of the quiet realities coming out of the RSAC Conference this year: cybersecurity innovation cycles are now moving faster than most marketing cycles.

AI is a big reason why.

New capabilities are emerging quickly. Product teams are updating positioning more frequently. Analysts and media are reframing the conversation almost weekly. And competitors are constantly adjusting their narratives.

For cybersecurity marketers, this creates a difficult challenge.

The messaging may change every few weeks—but campaign development rarely moves that fast. Creative production, internal approvals, partner coordination, and media planning can stretch timelines into months.

Which means by the time a campaign launches, the conversation may have already moved on.

This is why many cybersecurity marketing teams are rethinking how quickly they can distribute new messaging to the market.

Content syndication, when done well, provides a way to rapidly place updated assets and messaging in front of IT and cyber decision-makers who are actively researching cybersecurity priorities. Instead of waiting for a full campaign buildout, marketers can activate distribution quickly and start engaging the right audience while the topic is still hot.

In a market where the technology—and the messaging—are evolving faster than ever, the speed of distribution is becoming a real competitive advantage.

Ask yourself: how quickly can your current marketing engine get updated messaging in front of security buyers who are actively researching solutions?

—

Make Content Syndication Work Harder for You

Join Steve Piper, Founder & CEO of CyberEdge, along with a panel of veteran cybersecurity marketers, as they unpack content syndication strategies that actually work. Sign up here

April 14, 2026 | 1 p.m. ET

Partner Corner

RSAC Year-Round Sponsorship Opportunities

RSAC not only produces the world’s leading cybersecurity event—they also offer a dynamic hub of curated webcasts, podcasts, and virtual seminars packed with insightful discussions all year-round.

For marketers like you, these programs are gateways to strategically showcase your brand and boost your visibility within the global cybersecurity community.

Ready to connect your brand with influential thought leaders, decision-makers, and innovators? Learn More

Turn B2B Visitors Into Buyers

Webless helps B2B teams convert more website traffic using generative search and intelligent content discovery. Transform your site from a static brochure into a guided buying experience built for modern research behavior.  

📌 See how it works

From the Community 💌

What the Community is up to this week!

[Members Only 🔒] Is lead scoring still worth it?
If sales already jump on high-intent leads… what is lead scoring doing? Hot leads = immediate follow-up.

Scoring is mostly for everything else, and even that’s shifting to fit + engagement (with decay to clean things up). Some teams are even ditching rigid scoring altogether.

👉 See how teams are rethinking it [Members Only 🔒]

Call for Papers: WICCON (Netherlands)
A single-track cyber conference spotlighting women in security, and they’re not looking for surface-level talks.

📅 Deadline: June 30
👉 Submit your CFP

A different take on RSAC vendor marketing

A very snarky, vibe-coded security site started circulating this week, and it feels like someone built it after one too many laps around the RSAC expo floor.

👉 See the site
👉 Read the thread [Members Only 🔒]

Where We’re Meeting Next:

Upcoming events, webinars, and meetups across the community.

Apr 10: ROI of RSAC 2026 Conference: Roundtable & Survey (Virtual) 11 a.m. ET

Apr 10: Partner Up: Co-Marketing @ Black Hat USA Matchmaking (Virtual) 12 - 1 p.m.

Apr 14: Content Syndication Strategies That Actually Work (Virtual) 1 p.m.

Apr 23: Cyber Creator Series: Henri Davis (Virtual) 2 p.m. ET

Apr 30: SEO & GEO: What’s Working for Cybersecurity Brands in 2026 (Virtual) 1 - 2 p.m. ET

Apr 30: NYC Meetup of the Cybersecurity Marketing Society (In-Person) 6 - 8 p.m. ET

May 1: How to Work With Cybersecurity Influencers: Patrick Gorman aka “Infosecpat” (Virtual) 12 p.m ET

May 5: DC-Area Meetup of the Cybersecurity Marketing Society (In-Person) 6 - 8 p.m. ET

May 7: Cyber CEO & Founder Dinner: NYC / Manhattan (In-Person)  5:30 - 8:30 p.m. ET

May 15: LAST DAY to Apply to Speak at CyberMarketingCon + Summits

May 19: London Meetup of the Cybersecurity Marketing Society (In-Person) 5:00 - 9:00 p.m. ET
May 20: Margaritas & Mocktails Marketing Mixer (Virtual) 2:30 p.m. PT / 5:30 p.m. ET

May 26: SEO and GEO: Strategy + Live Q&A (Virtual) 2 - 3 p.m. ET

May 31: CyberMarketing Leaders Dinner @ Gartner SRM, Sponsored by ViB (In-Person) 6:30 - 8:00 p.m. ET
June 11: Event-a-Palooza | Rapid Pitch Cybersecurity Event Showcase (Virtual) 2 p.m. ET

June 17: CybersecurityMarketing & GTM Atlanta Meetup (In-Person) 5:30 - 8:30 p.m ET

June 30:  SEO and GEO: Strategy + Live Q&A (Virtual) 2 - 3 p.m. ET

July 28: SEO and GEO: Strategy + Live Q&A (Virtual) 2 - 3 p.m. ET
August 25: SEO and GEO: Strategy + Live Q&A (Virtual) 2 - 3 p.m. ET

Aug 27: Martini & Mocktail Mingle (Virtual) 2:30 p.m. PT / 5:30 p.m. ET

Sept 10: Event-a-Palooza | Rapid Pitch Cybersecurity Event Showcase (Virtual) 2 p.m. ET

Sept 17: CybersecurityMarketing & GTM Atlanta Meetup (In-Person) 5:30 - 8:30 p.m ET

Sep 22: SEO and GEO: Strategy + Live Q&A (Virtual) 2 - 3 p.m. ET
Nov 15: CyberMarketingCon 2026 (In-person and Virtual)

Check out the monthly member & non-member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.

Just for laughs: Meme of the Week... 😂

Budget v1 vs. “final_final_v3.xlsx” every time

Thanks to our meme king, Michael Yehoshua, for this one!

That’s it for this edition! Thanks for reading!

Don't forget: you're the best! 💪

Have a great weekend!

❤️ Gianna & Maria

PS: This newsletter is made by humans. We might not reply, but we read all your responses.

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