Welcome to The Spoonful newsletter!

Before you get into the rest of today’s updates, we have something live.

At 2 p.m. ET, Phillip Wylie joins us for an AMA on building a voice & an audience in cybersecurity, what works, what doesn’t, and how influence in this industry really gets built.

If you’ve ever tried to grow a presence in this space, this one’s worth your time.

And more from around the community below.

📌📌 Heads up, prices for CyberMarketingCon 2026 in Austin will increase on March 1st. (in 2 days!!!)

🔥RSAC 2026 Conference: What we are doing this year!

We have so much exciting stuff this year, and we designed different events for different vibes:

1.We’re hosting a pre-RSAC 2026 gathering for cybersecurity marketers.

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‍It’s a chance to see familiar faces, meet a few new ones, and start the week without the usual conference noise. March 22 at 5:30 - 8 p.m. PT in San Francisco

Tickets are selling fast (and are limited)! Get your ticket today!

Thanks to our sponsors: ActualTech Media, PAN, MOBI Solutions , and Tofu!

2. If you’re extending your week, we’re also hosting an approval-based gathering in Napa on Thursday, March 26, from | 2:00 to 9:30 PM at Olive Hill Estates.

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Wine and olive oil tastings, outdoor space, and room to slow down before heading home. There’s a charter bus from San Francisco departing at ~1:00 PM and returning around 9:30 to 10:00 PM, or you can rideshare or drive yourself.

Request to join Napa here.

Trending News 📰

Do you have cool news from your company? Please send it to us! Email media@cybersecuritymarketingsociety.com

AI, acquisitions, and conference controversy, here’s what’s moving in cybersecurity this week.

Anthropic Launches Claude Code Security — Cyber Stocks ReactAnthropic introduced “Claude Code Security,” a new defensive capability within Claude. Bloomberg reported cybersecurity stocks slid following the announcement.

2026 Global CISO Leadership Report (Hitch Partners)
We thought this report was cool! An executive analysis of compensation, reporting structures, AI governance, and strategic priorities across 625+ security leaders.

Cloud Range launches AI Validation Range for pre-deployment testing
Cloud Range introduced a controlled cyber range environment designed to help organizations test and validate AI models and agents before deploying them into production security workflows. Congrats Gina & team!

VulnCheck Raises $25M Series B
VulnCheck announced a $25M Series B led by Sorenson Capital to double down on exploit intelligence and help defenders close the exploitation timing gap as CVE volumes accelerate.

OpenClaw Partners with VirusTotal
OpenClaw’s ClawHub skills will now be scanned by VirusTotal, bringing threat intelligence visibility into the AI agent ecosystem.

Def Con Bans Three Individuals Over Epstein Links
TechCrunch reports that Def Con banned Pablos Holman, Vincenzo Iozzo, and former MIT Media Lab director Joichi Ito following reported connections to Jeffrey Epstein.

Arctic Wolf Acquires Sevco Security
Arctic Wolf acquired the exposure assessment platform Sevco Security to expand asset intelligence and proactive security capabilities within its Aurora platform.

Snyk’s CEO steps aside, citing an AI-driven shift in leadership needs
Peter McKay announced he will step down once a successor is found, saying Snyk’s next phase requires leadership with deeper roots in product innovation and AI.

Partner Corner

More ROAS, Less Ad Waste

RSAC 2026 Conference: Save Before March 20

Your last chance to save ends on March 20! Register now and save $300 on your All Access Pass to RSAC™ 2026 Conference. Cybersecurity Marketing Society's members save even more—an additional $150 with code 16UCMSAD. Don’t miss your chance to learn, connect, and innovate with peers from around the world.  Register now.

DesignSpace:  Cyber design, on easy-mode.

DesignSpace is a design subscription built exclusively for cyber marketers. Trusted by 75+ teams for premium assets delivered at the speed of cyber. Unlock flexible monthly plans — from full-service creative support to unlimited DIY Canva templates.

Level-Up Your Cyber Designs

Stop Letting Bad Ads Drain Budget

Managing ads across ICPs, geos, and funnel stages manually doesn’t scale. See how Silvio automated $300K+ in ad spend. The optimization runs nonstop, not “when someone remembers.” Watch + copy the workflows.

CMO Corner with Charles Gold

You Don’t Own the Whole Funnel—But You Must Master It

By Charles Gold

As CMO or VP of Marketing, you’re a business person first and a marketer second.  That means you must understand the entire revenue engine and all stages of the funnel.

The mistake we make is generating leads, then handing the funnel to sales and looking away. If you don’t know where conversion slows, where hand-offs break, and which segments, geos, or products show the healthiest funnel velocity, you can’t possibly be a partner to the CRO or VP of Sales.  

Partner with Sales to set up dashboards to measure the entire funnel and allow the G2M leadership team to analyze performance from top to bottom across segments and territories.  Identify bottlenecks and collaborate on solutions.  Otherwise, you’re likely to hear the age-old refrain, “we just need more leads.”

Ask yourself: Where does our funnel actually stall, and what are the likely culprits?  Are there specific actions we can take to remove the bottleneck (messaging, program, or process)?

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On a separate topic, I’m a firm believer that the CMO role is the loneliest on the estaff. It’s tough to find someone who truly understands your challenges inside your company.

But you are NOT ALONE.

Each month, Gianna and I host Cyber CMO Confidential, a closed meeting for top marketing leaders to discuss challenges, share ideas, and, well, yeah, vent. Sign up here

Not in the “CMOs Only” Slack channel yet? If you’re a CMO or Head of Marketing, reply to this email, and we’ll get you in.

From the Community 💌

What the Community is up to this week!

☕ The Unofficial RSAC 2026 Conference Coffee Crawl:

Screenshot it. Save it. Use it. Report back on who had the best coffee! ☕

P.S.: We are trying to plan an official RSAC coffee crawl...reply via email if you want in! (Or want to lead it)

Where We’re Meeting Next:

Upcoming events, webinars, and meetups across the community.

Feb 26: Behind the Cyber Creator: AMA with Phillip Wylie (Virtual) 2 - 3 p.m.

Mar 5: Cybersecurity Marketing & GTM Atlanta Meetup (In-Person, Sandy Springs, GA) 6 - 8 p.m. ET

Mar 12: Behind the Cyber Creator: AMA with Patrick Gorman (Virtual) 2 - 3 p.m.

Mar 12: Boston Cyber Marketing Meetup Hosted by 7AI (In-Person, Back Bay) 4:30 - 6:00 p.m. ET
Mar 22: RSAC 2026 Party for Marketers (In-Person · San Francisco, CA) 5:30 - 8 p.m. PT

Mar 25: Cybersecurity Marketing Society Meet-Up Space (In-Person · Moscone South 301) 8 a.m. - 3 p.m. PT

Mar 26: After RSAC 2026: Debrief & Destress in Napa (In-Person) 2 - 9:30 p.m. PDT

Apr 7: Before the Hand-Raise: Preference Marketing That Gets Cybersecurity Brands on the Shortlist (Virtual) 12 p.m. ET

Apr 10: Partner Up: Co-Marketing @ Black Hat USA Matchmaking (Virtual) 12 - 1 p.m.

Apr 23: Cyber Creator Series: Henri Davis (Virtual) 2 p.m. ET

Apr 30: SEO & GEO: What’s Working for Cybersecurity Brands in 2026 (Virtual) 1 - 2 p.m. ET

May 7: Cyber CEO & Founder Dinner: NYC / Manhattan (In-Person)  5:30 - 8:30 p.m.

May 15: LAST DAY to Apply to Speak at CyberMarketingCon + SummitsMay 20: Margaritas & Mocktails Marketing Mixer (Virtual) 2:30 p.m. PT / 5:30 p.m. ET

June 11: Event-a-Palooza | Rapid Pitch Cybersecurity Event Showcase (Virtual) 2 p.m. ET

Aug 27: Martini & Mocktail Mingle (Virtual) 2:30 p.m. PT / 5:30 p.m. ET

Sept 10: Event-a-Palooza | Rapid Pitch Cybersecurity Event Showcase (Virtual) 2 p.m. ET
Nov 15: CyberMarketingCon 2026 (In-person and Virtual)

Check out the monthly member & non-member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.

Just for laughs: Meme of the Week... 😂

Thanks to Michael Yehoshua, our unofficial meme admin.

That’s it for this edition! Thanks for reading!

Don't forget: you're the best! 💪

Have a great weekend!

❤️ Gianna & Maria

PS: This newsletter is made by humans. We might not reply, but we read all your responses.

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