
Hey there š,
We wonāt spoil it, but this oneās good.
Weāre back with things youāll want to mark, bookmark, and maybe even shout about in your next team sync.
Insights, invites, and surprises you didnāt know you needed.
Go on, scroll.
We're gearing up for our next in-person meetup in Atlanta GA, our in-person half-day Product Marketing Workshop for Executives in Newton, MA, and our Security Industry Analyst AMA + Happy Hour in Newton, MA!
And of course, CyberMarketingCon. (Who could forget?)
The CyberMarketingCon speaker list is in! Weāve got some fire presentations in store for you. Sign up so you donāt miss:
- Don Jeter, Torq's Chief Marketing Officer, will deliver a keynote session titled āStop Marketing. Start World-Building.ā
- Jacqui Morgan, Head of Global Social Media at Palo Alto Networks, also joins us as a keynote: āThe Resilient Marketerā
- More great speakers are lined up, including Tom Orbach, Ross Haleliuk, Brandon Min, and many more! We'll be continuing to announce them over the next few weeks and should have an agenda ready for you soon!
Donāt miss your chance to attend! Get those tickets at the best price you can, while you can. (PS: If you submitted to speak, you will hear back by June 30th!)
šļø Register Now! šļø

Join 600+ of your peers in cybersecurity marketing at a conference built specifically to help you succeed, network, and enjoy a conference for once. Attend the most worthwhile event of the year: CyberMarketingCon held Dec. 7-10 in Austin, TX & virtually, anywhere. Get your tickets today!
How can we help?
Gianna here. If you've ever chatted with me, you know I often end convo's with "Let me know what else you need help with!" Did you know that we have a new "Suggestion Box" on our website? We always want to improve! Submit a suggestion, an idea, a nice note, or a funny cyber joke here.
Trending News š°
Industry Intel: Ransomware PR, vulnerable phone numbers, and airline attacks.
The Rise of Hacker PR Campaigns
Ransomware gangs are naming and shaming victims, and this is rewriting the rules of public breach response. This WSJ piece discusses how the cyber threat landscape is becoming more⦠performative.
British startup RevEng.ai has announced that it has raised $4.15 million in seed funding for its AI-powered software supply chain security platform.
A cybersecurity researcher was able to figure out the phone number linked to any Google account, information that is usually not public and is often sensitive, according to the researcher, Google, and 404 Mediaās tests.
Hawaiian Airlines, the tenth-largest commercial airline in the United States, is investigating a cyberattack that has disrupted access to some of its systems.
According to a new report from credit rating agency AM Best, cybersecurity insurance premiums declined 2.3% year over year to roughly $7.1 billion in 2024.
RegScale Achieves FedRAMP High 3x Faster Using Its AI-Powered Platform, an elite milestone most startups donāt touch, by using its Continuous Controls Monitoring platform. With Compliance as Code and AI, they slashed timelines, headcount, and cost while automating all 410 required controls in just two weeks.
%2520(2).jpeg)
[Registration Required] July 23: Join us for our first in-person half day workshop in Newton MA!
This highly interactive workshop is designed for cybersecurity marketing leaders who need to incorporate product marketing functions into their strategy, whether you're hiring your first dedicated product marketer or need to stretch your existing team. Led by Beth Barach, VP of Product Marketing at Corellium and a veteran cybersecurity marketer, this workshop focuses on the three most critical aspects of product marketing that drive business results:āØ
- Cross-Functional Team LeadershipāBuilding the relationships that make product marketing work
- Messaging and PositioningāCreating compelling narratives that differentiate your products
- Product Launch ManagementāDeveloping structured processes for successful launches
Space is limited to ensure individualized attention. Early registration is recommended.

[Registration required] We'll end the day with an exciting AMA + Happy Hour with Security Industry Analysts!
On: Wednesday, 5-8 p.m. ET. Riverside Center (Happy hour)
More info: ā
This event follows our Product Marketing Workshop (12:00 - 5:00 PM) at the same location, but separate registration is available for those wishing to attend only the evening networking event.
We'll be talking shop and networking, eating and drinking, centered around marketing, GTM, and cybersecurity!ā Our Security Industry Analyst AMA Panel featuring John Grady and Dave Gruber, who will share insights on product positioning, analyst relations, and effective go-to-market strategies
From the Community š
- Today is the LAST DAY for CyberMarketingCon early bird ticket pricing! Get your discounted tickets now.
- Calling all book-lovers!! Have you always wanted to be invited to a book club? Here is your chance! Weāre launching a new virtual book club. šā”ļøSign up today!
- The first meeting will be July 25, at 1 p.m. ET.
- Gianna will be bringing the mini-mic to Black Hat and Defcon this year. If you want Society to stop by your booth and make content or interview you, we're planning to compile this into a post-BH podcast episode of Breaking Through on the CyberWire network. And we can send you the content, too! Book here.
- Listen to our newest podcast episode, Founder-Led GTM in Cyber: How Taha Sajid Built Trust Without Selling.
- Congratulations to Amber Brittons, the new CEO at Doppler.
- Dogs vs. Cats ā Dogs took the month again in June by a wide margin! But shoutout to the mini cows Fiona and Fergus for the most buzz.
Partner Corner š¼
šØA new reality, a new approachāand a return to growth?
How has the recession affected cybersecurity marketing teams and shaped future strategies?
After years of budgetary constraints, resource limitations and rising costs, cybersecurity marketers are entering a new phaseāone that demands brand differentiation, credibility, and integrated marketing.
This latest research explores how cybersecurity marketing leaders across the UK, Europe and U.S. are shifting their priorities and investments to drive growth in a highly competitive and fast-evolving industry.
Get your copy of the report here.
%2520(1).png)
Upcoming events: š
- #RISK New York: July 9-10, New York, NY
- FutureCon Orange County: July 10, Orange County, CA
- SANSFIRE 2025: July 14-19 | Washington, D.C. or Live Online
- CISO Melbourne: July 22-23, Melbourne, Australia
- International Conference on Cyber Security (ICCS) at Fordham University: July 14-16, 2025 | New York City, NY
- Black Hat USA 2025: August 2-7 | Las Vegas, NV
- Black Hat Startup Spotlight is also open!
- DEF CON 33: August 8-11 | Las Vegas, NV
- Billington Cybersecurity Summit: September 9-12, Washington, D.C.
- CrowdStrike Fal.Con: September 15-18, Las Vegas, NV
- International Cyber Expo: September 30- October 1, London, UK
- INBOUND 2025: September 3-5, 2025, San Francisco, CA
- The Cyber UXcellence Awards: Winners will be announced on August 6th.
- Toronto Marketing Meetup: Faking Human ā What Marketers need to know about AI by ContentWorkshop & TMM
Top Cybersecurity Conferences & Events: Stay updated with the latest events to network and learn about emerging MarTech tools, SecurityMetrics
.jpeg)
Stuff Worth Reading (Promise)
Fresh reads from the community (or your next āforward this to my bossā moment):
- Customer Advisory Boards: From Buzzword to Backbone
This monthās Field Marketing Recap is a goldmine. See how cybersecurity marketers run customer advisory boards and user groups with tips, pitfalls, and playbooks you can swipe. š Read the blog
- Why Cybersecurity Marketers Should Download the 2025 Buyers Report Update. Six months ago, many predictions were made. Now, midway through the year, weāve checked in and summed up the insights for you. Get the latest. š Read the blog
Where Weāre Meeting Next:
[NEW] August 6: LEVEL UP with ZeroFox @ Black Hat:
This isnāt just another happy hour. LEVEL UP 2025 is back. ZeroFox is throwing down in Vegas with games, food, drinks, and the cybersecurity crowd you want to hang with. August 6 | 7ā10 p.m. PT | Las Vegas. šļø Free with RSVP
July 14: Atlanta Meetup of the Cybersecurity Marketing Society
On: Monday, 5:30-8 pm ET. Hudson Grille Sandy Springs (Meet up)
More info: Weāll be talking shop and focusing on marketing, GTM, and cybersecurity. Expect a fun group icebreaker so you can meet EVERYONE, plus a few war stories from our latest campaigns and most importantly, genuine conversation over drinks and bites.
July 23: [IN-PERSON]Cybersecurity Product Marketing Workshop ā with Beth Barach
On: Wednesday, 12-5 p.m. ET. Ā Newton, MA (Riverside Center)
More Info: Heads of marketing, roll up your sleeves! Beth Barach will lead this in-person, hands-on workshop on mastering product marketing with real-time feedback.
July 23: AMA + Happy Hour with Security Industry Analysts!
On: Wednesday, 5-8 p.m. ET. Riverside Center (Happy hour)
More info: āWe'll be talking shop and networking, centered around marketing, GTM, and cybersecurity!ā
Check out the monthly member events calendar! Itās packed with exciting networking opportunities and recurring meetups designed just for you.

Just for laughs: Meme of the Week... š

Thanks to Michael Yehoshua for this weekās meme
Thatās it for this edition! Thanks for reading!
Don't forget: you're the best! šŖ
Have a great weekend!
ā¤ļø Gianna & Maria
Cybersecurity Marketing Society, 501 1st Avenue N #901, St. Petersburg, FL 33701
Unsubscribe Manage preferences
ā