Hey there 👋,
Welcome to The Spoonful newsletter!
Every year, this community reminds us what excellence in cybersecurity marketing really looks like, from one-person teams making big waves to integrated, omni-channel campaigns, to mentors and leaders who are rising up the next generation.
That’s the spirit behind CyberMarketingCon and the Marquee Awards: one brings the people together, the other celebrates the work that makes it all worth it!
The Marquee Awards are open now (free for marketers through October 24! Vendor application fees go to charity!).
👉Submit yourself or someone else here
Meet us at CyberMarketingCon 2025 — Dec 7–10 | Austin, TX
Four days of real talks, hallway conversations, rooftop mixers, and new ideas that make you rethink your next campaign.
CyberMarketingCon is where cybersecurity marketers, GTM leaders, and founders come together to learn, connect, and build what’s next.
500+ attendees. 40+ speakers. Countless “you too?” moments.
It all ends with the community’s favorite night, The Marquee Awards, which celebrate the best of cybersecurity marketing.
Ticket prices go up on November 17, so grab your spot early.
👉 Buy tickets | Book hotel | Sponsor info
Trending News 📰
Do you have cool news from your company? Send it to us! Email media@cybersecuritymarketingsociety.com
Embry-Riddle Prescott gets $1.85M for cybersecurity scholarships
A new DOD grant will fund full tuition and living stipends for students pursuing cybersecurity careers—with recipients committing to work in cyber intelligence and defense after graduation.
Side events are stealing the show.
Event strategist Julius Solaris says the real trend at major conferences this year isn’t AI or puppies, it’s side events. From IMEX to Dreamforce, brands host dozens (sometimes hundreds) of private gatherings that drive networking and buzz.
ChatGPT enters e-commerce
OpenAI just launched Instant Checkout, which lets U.S. users shop directly in ChatGPT. Powered by Stripe, it starts with Etsy sellers and will soon expand to Shopify merchants. Cyber PLG motion, anyone? 😉
Japan’s favorite beer hit by cyberattack
A cyberattack on Asahi, one of Japan’s biggest breweries, has halted production and left beer supplies running low nationwide. It’s a reminder that even beloved brands can become collateral damage in modern cyber incidents. 🔗 Read more on IT Pro
Spyware maker NSO Group acquired by U.S. investors
NSO Group, the company behind the Pegasus spyware, confirmed that unnamed U.S. investors have taken controlling ownership. The move raises questions about oversight and ethics. 🔗 Read more on TechCrunch
Microsoft’s new Security Store = app store for cybersecurity
The platform lets security teams build and share Security Copilot AI agents, bringing AI-driven automation closer to everyday defense work. 🔗 Full story on The Verge
VulnCheck reports record ARR growth
VulnCheck announced record-setting ARR and global expansion, driven by rising demand for its exploit intelligence platform. The company also announced new funding and strategic hires to accelerate growth in 2025. Congrats to our members on the VulnCheck team!!!
Partner Corner 💼
More ROAS, Less Ad Waste
2025 Pipeline Insights for B2B Marketers
![pipeline360-navigatingUncertainty-600x350[81]](https://cdn.prod.website-files.com/6842f05992c8128f56ef5fbb/6944009f7f38fa645b5f23b5_pipeline360-navigatingUncertainty-600x350%255B81%255D.jpeg)
B2B demand is changing — and cybersecurity marketers need to keep pace. We surveyed 500 revenue marketers worldwide to discover how top teams convert demand into revenue. Download the report, "The 2025 State of B2B Pipeline Growth."
ABM Intent Is Going Contact-Level
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ABM has long been a no-brainer for B2B marketers, but it’s had one major blind spot: intent signals were too vague to act on. With contact-level intent, that gap is finally closing. Watch the webinar recording to see how it changes the game.
Get your website ready for the AI Era
Meet the next evolution of web engagement. In under 30 mins, Webless helps you modernize your website with AI-powered search and discovery—turning static traffic into active conversations, revealing intent, and driving conversions with precision
From the Community 💌
Members & friends are doing amazing things this week!
🎙️ This week on Breaking Through in Cybersecurity Marketing:
We’re going Inside RSAC’s Next Chapter — how the conference is reinventing itself around community, research, and a $5M bet on cybersecurity startups. Big moves, bigger conversations. 👉 Listen here
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- This week's Breaking Through in Cybersecurity Marketing Podcast episode is Inside RSAC’s Next Chapter: Community, Research, and a $5M Bet on Startups.
- [Members only] A member asked the question every team member has wondered: How far out do you plan your content calendar, and how many blogs can one human realistically crank out? 👉 See what others said
- Congrats to our many friends at Zscaler, there are so many well-deserved promotions this month! ❤️
Where We’re Meeting Next:
Check out where the Society will be next!
October 21 @ 5:30–8:30 p.m. ET — DC Area Meetup | Arlington, VA
Rooftop networking with fellow cybersecurity marketers + GTM pros. Expect drinks, bites, and a curated group icebreaker so you leave knowing everyone in the room. Sponsored by Energize Marketing.
October 23 @ 1 p.m. ET — CyberMarketingCon 2025 Ticket Giveaway Live Webinar (Virtual)
It's not just a giveaway; we also have insider event details and sponsor spotlights. It's fast-paced, fun, and interactive. Don’t miss your chance to win your way in!
October 23 @ 5:30–8:30 p.m. CT – Austin Meetup | Pelons Tex Mex, Austin, TX
Cybersecurity marketing + GTM networking with drinks, bites, and a group icebreaker to ensure you meet everyone. Sponsored by Energize Marketing.
👉 Register here
October 30 @ 5:30–8:30 p.m. ET — Atlanta Meetup & Panel: A Practical Guide to AI in Modern Marketing | Sandy Springs, GA
Join the Cybersecurity Marketing Society’s Atlanta chapter for rooftop networking + a panel on how AI is reshaping marketing today. Expect practical insights on content creation, personalization, data analysis, and automation—plus plenty of time to connect with local peers.
👉 Request to join
November 6 @ 1 p.m. ET — CyberMarketingCon 2025 Ticket Giveaway Live Webinar (Virtual)
Another chance to snag your spot! We’re giving away five tickets (in-person & virtual) during this one-hour session, plus insider event details and sponsor highlights. Fast-paced, fun, and interactive.
👉 Register here
Check out the monthly member & non-member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.
Just for laughs: Meme of the Week... 😂
Other event parties vs. CyberMarketingCon 😂. Credit to Alicia Beaubien for the meme and text!
That’s it for this edition! Thanks for reading!
Don't forget: you're the best! 💪
Have a great weekend!
❤️ Gianna & Maria
PS: This newsletter is made by humans. We might not reply, but we read all your responses.
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