👋 Cyber Marketers, Here’s What’s Happening This Month!

Hey there 👋,

Spring is settling in and summer is around the corner. The sun is shining, the flowers are blooming, and the marketers are… tied to their desks. 🙃 Truly, we hope you’re finding time to take walks and remembering to HYDRATE to keep those creative ideas flowing.

There’s little rest in cyber; as we head into summer, it can mean more vulnerabilities in the industry as threat actors take advantage of vacations and holidays. Plus, like the flowers are blooming…event season is, too! So we’ve gathered the news, tools, and resources you need to stay on top, so you can get back to that deck you’ve been meaning to finish.

PS: This email is written by humans. Humans who, on our bad days, can’t string a full sentence together, but humans none-the-less. You can reply to this email and a minimum of 2 humans will read it (even if we don’t always reply)! We ALWAYS want your thoughts, input, ideas, and commentary. We love to hear from you!

(PSS: this week’s email is long - don’t forget to scroll to the bottom & click “read more”! The meme is worth it!)

Join 600+ of your peers in cybersecurity marketing at a conference built specifically to help you succeed, network, and actually enjoy a conference for once. Attend the most worth your time event of the year: CyberMarketingCon held Dec 7-10th in Austin TX & virtually, anywhere. Get your tickets today!

Conference overload? 💥

Why does it feel like we are always preparing for another conference? (Hint: it’s because we are!) Just this week is OWASP Global AppSec, IANS Minneapolis, TyphoonCon, and THOTCON. InfoSec Europe, Identiverse, Gartner SRM, and AWS Reinforce are around the corner. Black Hat USA, the second biggest security conference in the US, is just 9 weeks out. Breathe, event, field, and regional teams - breathe!!!

🔍 Seeking: Event Sponsorships & Co-Marketing

Lots of Society members are looking for co-marketing & sponsorship opportunities at Black Hat! Get the latest on Black Hat opportunities in our #BlackHatDefConSummerCamp Slack channel.

Sponsor the Pipe Gen Party @ Black Hat

Speaking of Black Hat, if you’re still looking for sponsorships, consider the Pipe Gen Party (aka the Hackasan Party!) @ Black Hat!

Connect with 1,200+ cybersecurity pros at the premier Black Hat party. Get full attendee lists, early access to leads, and standout brand exposure at Hakkasan with a DJ, open bar, light show, and VIP networking that drives real ROI.

Want to sponsor the party? Email Melissa: melissa.pinciak@pentera.io

Trending News 📰

Lots of A.I. stuff this past week!

• According to Similarweb, ChatGPT just became the 5th most visited site on the internet worldwide. Perhaps even more interestingly, all other site traffic is dropping. Similarweb
• Researchers scraped two billion Discord messages and published them online. 404 Media
• The Pentagon makes cuts to cyber workforce at the Department of Defense, worrying lawmakers and former officials. Politico
• The Verge offers insights into the FTC’s antitrust trial against Meta. The Verge
• “AI agents” could expose corporate data, new research finds. The Times
• In additional AI kerfluffles, Cursor’s customer support AI chatbot has apparently “gone rogue.” Fortune
• CISA warns of suspected SaaS attacks and exploitations. The Hacker News
• “Two of the internet’s great sleuths” have formed an independent publication, Indicator, for must-read news and research about digital deception and privacy. A great source for those in cyber: Indicator.media
• The latest Cybersecurity Trends to keep track of from SentinelOne

From the Community 💌

• Webinar:  CISO Panel: Learn what matters to security leaders and their teams! FREE. Sign up ->
• TODAY: Last Chance to Submit for the Beautiful Booth Awards! If you had a booth at RSAC Conference 2025 be sure to submit your creative work here!
• Did you miss our RSAC Party for Marketers! Our Flickr Album has the photos - if you attended, see if you can find yourself!
• The Society’s own Christopher Budd published an article in GeekWire on how a good response can recover reputations.
• Society Member Conor Coughlan, CMO of Armis shares 7 Tall Tales About SaaS Marketing
• [Members only] Join a hot discussion on what to do if your webinar attendance is falling. Members weigh in with insights. Join the thread with your takes!
• Gianna shared her thoughts on why community should be non-transactional and too many communities purposefully annoy their members for the sake of metrics at CMX Summit.
• Our latest two podcasts were hot! Check out the latest episodes with Solarwinds CMO Brian Goldfarb and an exclusive post-RSAC interview with Torq CMO Don Jeter. Can’t get enough of these two? Then you’re definitely not going to want to miss CyberMarketingCon this year… 😉
• June 15 is the LAST DAY for CyberMarketingCon early bird ticket pricing! Get your discounted tickets now
  

Marketing Mastery 😎

Cyber Marketing Power Moves: Some Resources to Stay on Top:

• Did you have to miss RSA? Find a recap from Recorded Future that highlights the trends, themes, and, most importantly, the puppies you didn’t get to hug on the floor.
• Analytics may not show the full traffic story from generative AI sources. Mags Sikora on LinkedIn shares how some LLMs are adding nonreferrer to links. Learn more about how to uncover this hidden traffic.
• Calling digital marketers! Are you staying on top of how the SEO game is changing with Google’s new AI mode? The future of search could drastically change your organic traffic in the future. Search Engine Land explains.
• ICYMI: All Google Algorithm Changes in 2025
• Seeing a decline in reach on LinkedIn? You’re not the only one. According to one report, reach is down 50%, engagement is down 75%, and follower growth is down 60% (fun!!!). See what the latest algorithm changes mean and how you can stay on top of the feed.
• Sprout Social’s guide to mastering user-generated content (UGC)
• 15 Web Design Trends for 2025 from Designrush:

• • How emerging technologies are shaping accessibility
  • Why illustrations are gaining popularity
  • Gradients are like…super-in. Who knew?

For our CMOs 🌟

CMOs! We have 2 new programs for you!

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Our new CyberCMO Monthly: CyberCMO Confidential LIVE!

After a very successful CMO Meetup at RSAC, we’ve launched a monthly CMO virtual meetup just for CMOs & Heads of Marketing at Cyber Companies. We run 20 monthly meetups for all areas of marketing in cyber - except for the exec leadership - so we’re fixing that!

This monthly meetup is your safe space to connect with other cybersecurity CMOs for open, off-the-record conversations. We dive into current challenges, emerging trends, and sometimes bring in expert voices to guide deeper discussion. It’s informal, impactful, and designed for truth-telling—not posturing.

This is a MEMBER-ONLY meetup. Add it to your calendar here and get the registration link in the #CMO channel in the Slack!

This highly interactive, in-person workshop is designed for cybersecurity marketing leaders who need to incorporate product marketing functions into their strategy—whether you're hiring your first dedicated product marketer or need to stretch your existing team. Ideal for CMOs, heads of marketing, CEOs, Founders, and any marketing leadership role that needs to stretch into product marketing functions or expand their product marketing knowledge.

Led by Beth Barach, VP of Product Marketing at Corellium and a veteran cybersecurity marketer, this workshop focuses on the three most critical aspects of product marketing that drive business results:


• Cross-Functional Team Leadership - Building the relationships that make product marketing work
• Messaging and Positioning - Creating compelling narratives that differentiate your products
• Product Launch Management - Developing structured processes for successful launches


Happy hour and AMA with Security Industry Analysts to follow.

Space is limited to ensure individualized attention. Early registration recommended.

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Partner Corner 💼

Get the 2025 Treble Cybersecurity Media Pulse Report

Uncover exactly what cybersecurity journalists need and want from companies in today's environment, and discover how to ensure your cybersecurity narratives break through in an increasingly complex media ecosystem. Get the report here.

Building a Secure Al Assistant in a Regulated IndustryJoin RSAC July 1 to learn how to build a secure generative AI Slack bot with strict privacy standards. Explore RAG, data protection controls, and real-world insights from deploying AI in healthcare. Register now for this hands-on, informative webcast!

Upcoming events: 📆

• #RISK New York: July 9–10, New York, NY
• FutureCon Orange County: July 10, Orange County, CA
• SANSFIRE 2025: July 14 – 19 | Washington, D.C. or Live Online
• CISO Melbourne: July 22–23, Melbourne, Australia
• International Conference on Cyber Security (ICCS) at Fordham University: July 14–16, 2025 | New York City, NY
• Black Hat USA 2025: August 2 – 7 | Las Vegas, NV
  • Black Hat Startup Spotlight is also open!
• DEF CON 33: August 8 – 11 | Las Vegas, NV
• Billington Cybersecurity Summit: September 9–12, Washington, D.C.
• CrowdStrike Fal.Con: September 15–18, Las Vegas, NV
• International Cyber Expo: September 30–October 1, London, UK
• INBOUND 2025: September 3–5, 2025, San Francisco, CA
• CyberMarketingCon 2025: December 7-10, Austin, TX (and virtual)

Where We’re Meeting Next:

• TODAY: May 29: Meet us at our Raleigh Cybersecurity Marketing Society Networking
• On: Thursday (today!), 6 PM ET in Downtown Raleigh, NC (Location shared upon registration)
• Note:  $15 Members | $25 Non-Members (Approval Required)

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• June 5: CISO Panel: What Matters to Security Leaders & Their Teams
• On: Thursday, 1:00 PM ET. Online (Zoom Webinar)
• More Info: Ever wonder what CISOs care about? Hear it straight from the source and watch live messaging feedback in action.

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• June 11: [For Sponsors] The Cyber Marketer’s Buyer Journey + CyberMarketingCon Preview
• On: Wednesday, 2:00 PM ET. Online (Live Webinar)
• More Info: Cyber marketers are tough customers (because we are them!). Let’s talk about how partners can truly connect with us and glimpse what’s coming at CyberMarketingCon.

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• June 17: Workshop: Campaigns That Convert – Cybersecurity Marketing 101
• On: Tuesday,  1:00 PM ET. Online (Live Workshop)
• More Info: Whether you're just getting started or brushing up your skills, this session is packed with real examples and practical tips to build campaigns that work.

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• June 20: RSAC 2025 Conference ROI Debrief (Members Only)
• On: Friday, 1:30–2:30 PM ET. Virtual Event (Online)
• More Info: Let’s talk ROI, from booth buzz to booked meetings! This is your chance to compare notes, share what worked, and collab with the community.

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• July 23: [IN-PERSON]Cybersecurity Product Marketing Workshop – with Beth Barach
• On: Wednesday, 12:00 to 5:00 PM EDT.  Newton, MA (Riverside Center)
• More Info: Heads of marketing, roll up your sleeves! This in-person, hands-on workshop is about mastering product marketing with real-time feedback, led by the amazing Beth Barach.

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• Check out the monthly member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.

Just for laughs: Meme of the Week... 😂

Even if this is fake it’s like the funniest thing we’ve ever read. Thank you Reddit.

That’s it for this edition! Thanks for reading!

Don't forget: you're the best! 💪 And we read your replies!!

Have a great day!

❤️ Gianna & Maria

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