🧹 Mid-Year Reset Mode: What Worked, What Flopped & What’s Next
Hey there 👋,
We blinked, and now it's June.
If your 2025 marketing plan has evolved into a chaotic Google Doc full of redlines, cross-outs, and last-minute pivots... congrats, you’re doing great sweetie.
Progress isn’t always pretty, and we’re all in this glorious mess together.
June proves that Q1 was a simulation, Q2 was chaos, and Q3 is breathing down your neck.
Now’s the perfect moment to step back, reset, and reflect:
What’s actually working? What’s wasting your time?
What can you...stop doing now?
Last day to get early bird ticket pricing for CyberMarketingCon is June 16th!
Join 600+ of your peers in cybersecurity marketing at a conference built specifically to help you succeed, network, and enjoy a conference for once. Attend the most worth your time event of the year: CyberMarketingCon held Dec. 7-10 in Austin, TX & virtually, anywhere. Get your tickets today!
Tacos in Austin: Speaking of Austin, TX...we're hosting an impromptu meetup in downtown Austin! For Tuesday, June 10, 6-8pm at a great restaurant downtown. Let's get tacos! Gianna will buy the first round of drinks & tacos!
…And just like that, we’re all in Black Hat / DefCon mode!
If you’re still looking for sponsorships, consider the Pipe Gen Party (aka the Hackasan Party!) @ Black Hat!
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Connect with 1,200+ cybersecurity pros at the premier Black Hat party. Get full attendee lists, early access to leads, and standout brand exposure at Hakkasan with a DJ, open bar, light show, and VIP networking that drives real ROI.
Want to sponsor the party? Email Melissa: melissa.pinciak@pentera.io (She’s also in the Cybersecurity Marketing Society private Slack community)
Trending News 📰
Industry Intel: Mergers, Moves & Naming Drama...
- RIP, TechCrunch Europe Startups Section
TechCrunch is shutting down its dedicated European startup coverage. Sad news for founders and PR folks with a .eu in their pitch decks. - Microsoft Sets New Naming Framework for Threat Actors
Microsoft and Crowdstrike are launching a new strategic partnership to finally add some clarity to the cyber villain naming system. - Channel-Splosion!
Allbound and Channel Mechanics just merged, and they have a new name: Channelscaler. It’s giving “synergy,” it’s giving “pipeline acceleration,” and it’s giving rebrand season. - CyberNorth + Sage = Regional Power Move
CyberNorth and Sage have teamed up to supercharge the UK’s North East cyber sector. Expect skills training, partnerships, and a boost for the local cyber economy. - New Google Chrome Zero-Day Exploit
Google updates to address security issues in its Chrome, with one having active exploits live already. - Showcase your UX! Submit to the Cyber UXcellence Awards (free to submit)
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July 23: Join us for our first in-person half day workshop in Boston!
This highly interactive workshop is designed for cybersecurity marketing leaders who need to incorporate product marketing functions into their strategy, whether you're hiring your first dedicated product marketer or need to stretch your existing team.
Led by Beth Barach, VP of Product Marketing at Corellium and a veteran cybersecurity marketer, this workshop focuses on the three most critical aspects of product marketing that drive business results:
- Cross-Functional Team Leadership - Building the relationships that make product marketing work
- Messaging and Positioning - Creating compelling narratives that differentiate your products
- Product Launch Management - Developing structured processes for successful launches
Space is limited to ensure individualized attention. Early registration is recommended.
We'll end the day with an exciting AMA + Happy Hour with Security Industry Analysts!
On: Wednesday, 5-8 p.m. ET. Riverside Center (Happy hour)
More info:
This event follows our Product Marketing Workshop (12:00 - 5:00 PM) at the same location, but separate registration is available for those wishing to attend only the evening networking event.
We'll be talking shop and networking, eating and drinking, centered around marketing, GTM, and cybersecurity! Our Security Industry Analyst AMA Panel featuring John Grady and Dave Gruber, who will share insights on product positioning, analyst relations, and effective go-to-market strategies
From the Community 💌
- June 15 is the LAST DAY for CyberMarketingCon early bird ticket pricing! Get your discounted tickets now.
- NOTE: Our June Field Marketing Monthly will be moved to June 26th, and the one and only Gianna Whitver will be hosting and presenting! Watch for the updated invite on the registration page so you can register.
Stuff Worth Reading (Promise)
Fresh reads from the community (or your next “forward this to my boss” moment):
- Why Most Cybersecurity Blogs Fail to Attract Decision Makers (and How to Fix It)
Spoiler: it’s not your subject matter, it’s how you position it. Learn what drives clicks and trust among CISOs and security buyers. 👉 Read the blog. - Personalization in Cybersecurity Marketing
You’re not selling to a monolith. Tailoring content by persona is no longer optional; this piece breaks down how to do it well without making your team cry. 👉 Read the blog. - Cybersecurity Content Strategy: What Works and What’s a Waste of Time?
More infographics ≠ , more leads. Let’s talk about where to double down and what to cut loose. 👉 Read the blog.
For our CMOs 🌟
Join our new CyberCMO Monthly!
After a very successful CMO Meetup at RSAC, we launched a monthly virtual CMO meetup for CMOs and heads of marketing at cyber companies. We run 20 monthly meetups for all areas of cyber marketing—except for executive leadership—so we’re fixing that!
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This monthly meetup is your safe space to connect with other cybersecurity CMOs for open, off-the-record conversations. We dive into current challenges and emerging trends and sometimes bring in expert voices to guide deeper discussion. It’s informal, impactful, and designed for truth-telling, not posturing.
This is a MEMBER-ONLY meetup. Add it to your calendar here and get the registration link in the #CMO channel in Slack!
Partner Corner 💼
From RSAC: Building a Secure AI Assistant in a Regulated Industry
Join us on July 1 to learn how to build a secure generative AI Slack bot with strict privacy standards. Explore RAG, data protection controls, and real-world insights from deploying AI in healthcare.
Register now for this hands-on, informative webcast!
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Upcoming events: 📆
- #RISK New York: July 9-10, New York, NY
- FutureCon Orange County: July 10, Orange County, CA
- SANSFIRE 2025: July 14-19 | Washington, D.C. or Live Online
- CISO Melbourne: July 22-23, Melbourne, Australia
- International Conference on Cyber Security (ICCS) at Fordham University: July 14-16, 2025 | New York City, NY
- Black Hat USA 2025: August 2-7 | Las Vegas, NV
- Black Hat Startup Spotlight is also open!
- DEF CON 33: August 8-11 | Las Vegas, NV
- Billington Cybersecurity Summit: September 9-12, Washington, D.C.
- CrowdStrike Fal.Con: September 15-18, Las Vegas, NV
- International Cyber Expo: September 30-October 1, London, UK
- INBOUND 2025: September 3-5, 2025, San Francisco, CA
- The Cyber UXcellence Awards are now accepting submissions – Apply by June 27
Top Cybersecurity Conferences & Events: Stay updated with the latest events to network and learn about emerging MarTech tools, SecurityMetrics
Where We’re Meeting Next:
June 11: [For Sponsors] The Cyber Marketer’s Buyer Journey + CyberMarketingCon Preview
On: Wednesday, 2 p.m. ET. Online (Live Webinar)
More Info: Cyber marketers are tough customers (because we are them!). Let’s talk about how partners can truly connect with us and glimpse what’s coming at CyberMarketingCon.
June 17: Workshop: Campaigns That Convert – Cybersecurity Marketing 101
On: Tuesday, 1 p.m. ET. Online (Live Workshop)
More Info: Whether you're just getting started or brushing up your skills, this session is packed with real examples and practical tips to build campaigns that work.
June 20: RSAC 2025 Conference ROI Debrief (Members Only)
On: Friday, 1:30-2:30 p.m. ET. Virtual Event (Online)
More Info: Let’s talk ROI, from booth buzz to booked meetings! This is your chance to compare notes, share what worked, and collaborate with the community.
July 23: [IN-PERSON]Cybersecurity Product Marketing Workshop – with Beth Barach
On: Wednesday, 12-5 p.m. ET. Newton, MA (Riverside Center)
More Info: Heads of marketing, roll up your sleeves! This in-person, hands-on workshop is about mastering product marketing with real-time feedback, led by the amazing Beth Barach.
July 23: AMA + Happy Hour with Security Analysts!
On: Wednesday, 5-8 p.m. ET. Riverside Center (Happy hour)
More info: We'll be talking shop and networking, centered around marketing, GTM, and cybersecurity!
Check out the monthly member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.
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Just for laughs: Meme of the Week... 😂
A Gianna original brought to you by us with love for laughter and forgetting to cancel useless AI subscriptions!
That’s it for this edition! Thanks for reading!
Don't forget: you're the best! 💪
Have a great weekend!
❤️ Gianna & Maria
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