Hey there 👋,
CyberMarketingCon is coming fast, and here’s where most of us are at:
- If you already grabbed a ticket, nice. Now’s the time to sort your hotel before it's gone!
- If you still haven’t bought your ticket, don’t stress. You can come in-person or join virtually. Buy your ticket TODAY!
Either way, the point is being there with the community. This is where cybersecurity marketers swap stories, trade playbooks, and remind each other why this job is actually pretty fun!
October is Cybersecurity Awareness Month, a reminder that visibility and trust aren’t just security goals; they’re marketing goals, too. For us as marketers, the challenge is turning awareness into action, sparking conversations that last beyond one campaign, and showing an impact that resonates.
That’s why we’ve teamed up with LinkedIn for a special webinar:
LinkedIn for Cybersecurity Marketers: Driving Impact in 2026 with Video & Events on October 16 at 12 p.m.
Meet our speakers:
- Suruchi Sharma — Vice President, Marketing, Zscaler
- Beatriz Perez — Senior Account Executive, LinkedIn
- Gianna Whitver — Co-Founder & CEO, Cybersecurity Marketing Society
- Jennifer Cook — Senior Director of Marketing, National Cybersecurity Alliance
You’ll learn how to:
- Build a 2026-ready event strategy that creates sustained impact.
- Use LinkedIn video storytelling that actually sparks engagement.
- Tailor segmentation strategies to cybersecurity buying committees.
Trending News 📰
Do you have cool news from your company? Send it to us! Email media@cybersecuritymarketingsociety.com
AI-Generated “Workslop” Is Destroying Productivity
Do you feel this too? Research from BetterUp Labs and Stanford found that 41% of workers have encountered low-value AI output costing nearly two hours of rework each time, which is raising big questions about productivity, trust, and collaboration. 👉 Read the article [HBR, gated]
RegScale Raises $30M Series B.
Congrats to members Esty Peskowitz and Amanda Greenspan-D'Souza, plus the rest of the team! The company closed an oversubscribed $30+ million round to expand its continuous controls monitoring platform for highly regulated industries. 👉 Read more
Netskope IPO Valued at $7.3B (CNBC)
Congrats to Vicky Chung, Jen Douthit, Jessica Lester, and everyone on the Netskope team! Netskope priced shares at $19, hitting a $7.3 billion valuation and joining the wave of high-profile IPOs alongside CoreWeave, Circle, and Figma.
Jailhouse Confessions of a Teen Scattered Spider Hacker (Bloomberg)
Noah Urban, a teenager tied to the Scattered Spider gang, shares how social engineering, “just talking people into it,” became his role in one of the most notorious hacking crews. This is a good read. 👉 Read the feature
Partner Corner 💼
More ROAS, Less Ad Waste
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SAMI optimizes your campaigns 24/7 so you can spend less time fixing ads and more time on strategy, creativity, and the work you love. Start free for 14 days.
Exclusive for society members: the Cyber Link Exchange!
As more people use AI Overviews and LLMs to research brands, backlinks are one of the most reliable ways to make sure your brand ranks and shows in AI search. But getting good backlinks from reputable websites is difficult and doesn't come at a friendly price—unless you are part of the Cybersecurity Marketing Society!
Content Workshop runs a FREE link exchange program exclusively for Society members, and 20 of your closest cyber friends are already reaping the benefits. Once you sign up, Content Workshop's super friendly team will match you with a link partner and do all the heavy strategic lifting - then you can sit back and watch your SEO improve!
Give it a try—plus, they're great people to work with. Sign up here!
"The Cyber Link Exchange has been a really valuable program for Cobalt. We’ve improved page authority - one of the most costly things to do - at zero cost, and the leadership team loves the proactive approach to offsite SEO. I also love being able to connect with other cyber marketers on this niche area!"
- Jake Fox, Inbound Website Manager, Cobalt.
Check out the ActualTech Media's 2026 Cybersecurity Buyers’ Survey!
As an IT professional, your perspective is especially valuable to ActualTech Media's 2026 Cybersecurity Buyers’ Survey. Each year, ATM gathers insights from IT, security, and technology professionals to better understand priorities, challenges, and buying decisions in the year ahead.Your input directly shapes how vendors and solution providers view the cybersecurity landscape and helps ensure your challenges are represented in the market.The survey takes just a few minutes, and as a thank-you, you’ll be entered to win a $350 Amazon gift card.
From the Community 💌
Members & friends are doing amazing things this week!
This week's Breaking Through in Cybersecurity Marketing Podcast episode is on How Torq Turned Characters Into a Cybersecurity Marketing Universe. Thank you Brittney and Tessa for sharing world-building!
(Can't wait to see Don Jeter, CMO of Torq's Keynote at CyberMarketingCon!)
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Call for Papers: WWHF @ Mile High 2026
Wild West Hackin’ Fest heads to Denver from Feb 11–13, 2026, and the Tool Shed CFP is open. The review board is looking for deeply technical talks that tell a story, whether it’s a lightning demo of an open-source tool, a chained technique, or a brand-new concept. The final deadline is Nov 3, 2025.
👉 Submit your talk
👉 Workshop proposals here
The Workflow Newsletter — A new, practitioner-based source for actionable, hype-free takes on AI and automation. It will launch soon and is worth subscribing to if you’re craving standout practitioner content. 👉 Check it out
Cache of Devices Capable of Crashing Cell Networks Found Near U.N.
The Secret Service uncovered over 100,000 SIM cards and 300 servers that could turn off cellular towers or be leveraged for surveillance. 👉 Read the story
Where We’re Meeting Next:
Check out where the Society will be next!
NEW: October 16 @ 12 p.m. ET — LinkedIn for Cybersecurity Marketers: Driving Impact in 2026 with Video & Events (Virtual)
Hosted with LinkedIn, this special webinar shows how to turn awareness into action as you prep for 2026. Learn video storytelling that sparks engagement, event strategies that create sustained impact, and segmentation plays tailored to cybersecurity buyers.
October 21 @ 5:30–8:30 p.m. ET — DC Area Meetup | Arlington, VA
Rooftop networking with fellow cybersecurity marketers + GTM pros. Expect drinks, bites, and a curated group icebreaker so you leave knowing everyone in the room. Sponsored by Energize Marketing.
NEW: October 23 @ 1 p.m. ET — CyberMarketingCon 2025 Ticket Giveaway Live Webinar (Virtual)
We're giving away 1 virtual ticket to CyberMarketingCon! But it's not just a giveaway; we also have insider event details and sponsor spotlights. It's fast-paced, fun, and interactive. Don’t miss your chance to win your way in!
October 23 @ 5:30–8:30 p.m. CT – Austin Meetup | Pelons Tex Mex, Austin, TX
Cybersecurity marketing + GTM networking with drinks, bites, and a group icebreaker to ensure you meet everyone. Sponsored by Energize Marketing.
👉 Register here
October 30 @ 5:30–8:30 p.m. ET — Atlanta Meetup & Panel: A Practical Guide to AI in Modern Marketing | Sandy Springs, GA
Join the Cybersecurity Marketing Society’s Atlanta chapter for rooftop networking + a panel on how AI is reshaping marketing today. Expect practical insights on content creation, personalization, data analysis, and automation — plus plenty of time to connect with local peers.
👉 Request to join
November 6 @ 1 p.m. ET — CyberMarketingCon 2025 Ticket Giveaway Live Webinar (Virtual)
Another chance to snag your spot! We’re giving away1 virtual ticket during this one-hour session, plus insider event details and sponsor highlights. Fast-paced, fun, and interactive.
👉 Register here
Check out the monthly member & non-member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.
Marketing Mastery
Cyber Marketing Power Moves: Some Resources to Stay on Top:
Cybersecurity Marketing Society Research Hub is your go-to for reports, benchmarks, and insights built just for cybersecurity marketers. 👉 Explore the hub
Blocking Leadsgo.io Spam in GA4. Have you noticed a wave of junk traffic in your analytics? You’re not alone. Here’s a quick guide to filter out the leadsgo.io spam and clean up your data. 👉 Read the how-to
How to Pitch James Rundle (WSJ)
Journalist James Rundle shared a straightforward guide to pitching him that is useful for anyone navigating PR and media outreach this busy season. 👉 Read his post
Just for laughs: Meme of the Week... 😂
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Credit to Michael Yehoshua for the meme
That’s it for this edition! Thanks for reading!
Don't forget: you're the best! 💪
Have a great weekend!
❤️ Gianna & Maria
PS: This newsletter is made by humans. We might not reply, but we read all your responses.
