This weeks hottest topics and beyond the fray into space.
Hey there 👋 ,
This newsletter covers the latest cybersecurity and marketing news, resources, and community highlights from the Cybersecurity Marketing Society. Our goal is to gather important information from the industry in one fun-to-read email.
On a serious note, however, we are saddened to hear about the loss of a beloved community member, Matt Stephenson. Podcaster, product marketer, content creator, and so much more, Matt’s passing leaves a void in our community that cannot be filled. We at the Society extend our deepest condolences to his family, friends, and all who were touched by his generosity and wisdom. You can read more about Matt in this blog post or in Richard Melick’s post here.
Now, back to the newsletter.
A heartfelt thank you to RSAC Conference for sponsoring this edition of the Spoonful.
Trending News 📰
- Google Chrome has confirmed cyber espionage attacks from highly-sophisticated malware and announced a security patch that will accompany the latest browser update.
- ESET researchers discover new ties between affiliates of RansomHub and of rival gangs Medusa, BianLian, and Play, including usage of EDRKillShifter, a custom EDR killer developed and maintained by RansomHub.
- TriMarc has joined forces with TrustedSec, a leading cybersecurity consulting firm known for its offensive security expertise, to help bolster security advisory services.
- Shakeup at TechCrunch: the 20-year-old tech journalism site has been sold by Yahoo to media investment firm Regent.
- AI-powered sales automation startup 11x has been claiming customers that it does not have.
- Security Intelligence is moving under the IBM website, marking the end of an era.
- The White House is shifting cybersecurity risk management from the federal government to states and local agencies, marking a pivot in how Washington supports the protection of elections and other critical infrastructure.
Marketing Mastery 😎
Cyber Marketing Power Moves: Some Resources to Stay on Top:
- Social: Girl Power Marketing’s Weekly Social Media Updates You Need to Know
- Why you should care: Social media changes fast, and you’ll need to stay on top of changes to keep your strategy up-to-date. Girl Power Marketing’s weekly roundup of social media updates will keep you on top of things!Blog: How to Say No (Without Saying No): 5 Scripts for Content Marketing Requests
- Why you should care: Saying no – and learning to do it often – is a pivotal moment for many marketers. But how can you say it…nicely? Here’s five scenarios and responses to help you say “no” more.
- Report: 2025 Global Customer Engagement Review Why you should care: Engaging your customers – and marketing to them –is a vital part of any full-funnel strategy. In Braze’s report, 2,300+ marketers responded to provide insight into messaging, personalization, and AI in customer engagement strategies.
From the Community 💌
- Faye Danis (Vigilant Ops) is looking for cyber experts to join webinar/podcast panels. The topics are high-level: the importance of cyber diligence, the future of SBOMs, compliance, and global shifts. If you have anyone you're trying to promote at your org as a cyber thought leader, feel free to send along their info! More info here.
- Carmen Harris published an article on measuring RSAC Conference impact for startups, going beyond the booth. It includes pre- and post-RSAC checklists to help maximize your impact! Read more here.
- Congrats to the Varonis team for acquiring Cyral! This will strategically expand their data security platform to include Database Activity Monitoring (DAM).
- CONGRATS VulnCheck for raising a $12M Series A led by TenEleven! Synack still has space for a couple more Tuesday night party sponsors at Fogo De Chão during RSAC Conference!
Partner Corner 💼
From Hack to Sale: The Journey of Stolen Data
Data breaches are more common than ever, putting you at risk. Join us on April 2 to explore how stolen data moves from hack to underground sale. Learn how cybercriminals operate and how to protect yourself. Learn more and register.
For our CMOs 🌟
- AI is everywhere – and its impact is growing each day. As a CMO, incorporating AI into marketing is more prevalent now than ever. The Marketing Artificial Intelligence Institute has a real-world playbook on AI for CMOs! 🤖
- Looking for ways to improve your next board meeting? Mutiny’s Founder and CEO Jaleh Rezaei shares the 3C framework, so you can nail the next board meeting.
- Podcast Round-Up: We’ve gathered four past episodes of Breaking Through in Cybersecurity Marketing so you can hear from fellow CMOs in the industry!Decoding Cyber Marketing with Illumio’s CMO, Gautam Mehandru
- Creating New Cyber Categories with CMO Michael Yehoshua
- The Successes and Failures of Being a CMO with Charles Gold
- Making Lead Gen Work with CMO Geordie Carswell
Lol… thanks, Michael Yehoshua (WiseStamp)!
That’s it for this edition! Thanks for reading!Don't forget: you're the best! 💪
Have a great weekend!
❤ Gianna & Maria