👋 Cyber Marketers, It's gonna be Mayyyyy!

Hey there 👋,

Welcome to another edition of The Spoonful. If this is your first time, welcome! 😍

This newsletter covers the latest cybersecurity and marketing news, resources, and community highlights from the Cybersecurity Marketing Society. Our goal is to gather important information from the industry in one fun-to-read email.

Happy reading!

Also....(we had to)

Trending News 📰

• AI-Powered Cyber Threats on the Rise: Kevin Mandia, founder of Mandiant, warns that AI-driven cyberattacks may become prevalent within a year, posing challenges in detection and attribution. Axios+1New York Post+1
• Retail Sector Under Siege: Google reports that the hacker group "Scattered Spider," responsible for recent attacks on UK retailers like Marks & Spencer, is now targeting U.S. retail companies.
• Pentera: Secured $60 million in Series D funding to enhance automated security validation solutions. Wikipedia
• Prompt Security: Raised $21 million in Series A funding to bolster AI-related threat protection. CRN
• Proofpoint Acquires Hornetsecurity: In a deal valued at approximately $1 billion, Proofpoint expands its Microsoft 365 security offerings. Crunchbase News
• Brandtech's AI Tools Set to Transform Advertising
• Brandtech CEO David Jones highlights the potential of AI tools like Flux and Pencil to revolutionize advertising by enabling rapid, cost-effective creation of ultra-realistic marketing materials. The company anticipates widespread adoption of AI-generated content in advertising campaigns.
• Answer Engine Optimization (AEO) Emerges as the New SEO
• With the rise of AI chatbots like ChatGPT and Claude, marketers are shifting focus from traditional SEO to AEO. This strategy emphasizes creating content that directly answers user queries, aiming to be featured in AI-generated responses
• AI Agents Gain Traction in B2B Marketing
• AI agents are becoming mainstream in B2B marketing, assisting in tasks like campaign optimization, content creation, and customer engagement. These semi-autonomous tools are streamlining operations and enhancing personalization efforts.
• Hyper-Personalization: AI-driven personalization is becoming the norm, with 71% of B2B customers expecting tailored interactions. Saleshandy
• Video Marketing Surge: 91% of B2B marketers report increased brand awareness and engagement through video content. Vidico
• Employee Advocacy: Content shared by employees garners 8 times more engagement than brand-shared posts, emphasizing the value of internal brand ambassadors. Vidico
• First-Party Data Utilization: With the decline of third-party cookies, 72% of marketers are prioritizing first-party data strategies to maintain effective targeting. Signum.ai

Marketing Mastery 😎

Cyber Marketing Power Moves: Some Resources to Stay on Top:

• SevenAtoms: Effective cybersecurity marketing tactics to break through the noise. SevenAtomsSevenAtoms
• StrategyBeam: Comprehensive strategies for cybersecurity marketing that drive real results. StrategyBeam
• Cybersecurity Webinars Library: Access to a wide range of upcoming webinars and free training sessions. Cybersecurity WebinarsCybersecurity Webinars
• BeyondTrust's Top Cybersecurity Webinars: A curated list of impactful cybersecurity webinars from 2024. BeyondTrust
• ZCyberSecurity Courses: Curated cybersecurity training programs led by industry experts. Z CybersecurityZ Cybersecurity
• 2025 Trends in Digital Marketing by the Digital Marketing Institute. Stay ahead with insights into the digital marketing landscape of 2025, covering data-driven strategies and AI integration.
• Watch the webinar.
• B2B Marketing in 2025: Trends, AI, and Winning Strategies by SPOTONVISION. Understand the challenges B2B leaders face in 2025 and discover smarter ways to drive results amidst AI-driven shifts. Watch the webinar

From the Community 💌

• Webinar: Know Your Worth: A Financial Literacy Crash Course for Women in Marketing with Beverly Wilks. May 22, 2025 12:00 PM EST.Register here.
• Please help us give our partner, ActualTech Media, feedback on their products and services. We're co-launching this with them, so that your voices can be heard and vendors can continue to improve and create valuable and helpful programming and products.
• This is a super short survey, taking less than one minute to complete. Start here
• Beautiful Booth Awards! If you had a booth at RSAC Conference 2025 be sure to submit your creative work here!
• Congrats to Christine Bartlett on her new role as CMO of Hack the Box!!
• Congrats to Rodrigo Leme for 4 fabulous years at RightHand Security!
• RSAC booth messaging tour video by Dane from Cyber PMM. Watch it here.
• Check out our live from RSAC podcast recording! Gianna and Maria had a blast reporting live from the show! Listen here.
• Microsoft cuts nearly 3% of global workforce, about 6,000 jobs, in latest push for efficiency.
• Donate Dollars, Not Dust Collectors: very interesting post by Evgeniy Kharam on event swag.
• Call for Speakers: LogicON 2025. Submit here.
• Webinar: Equity packages. Stock options. Vesting schedules. Liquidation preferences this week! Register here.
• Interesting feedback about cyber vendors from this post by Joe Head from Molto. Check out the comments.

Partner Corner 💼

Your Cyber Marketing Cheat Code

Tight budgets, short timelines, and high expectations—sound familiar? Our handbook features 150+ trusted channels to help cyber marketers like you spend less time researching and more time reaching CISOs and cybersecurity leaders.
Get the guide.

For our CMOs 🌟

• Smart Insights GTM Plan Template: A practical template for structuring your GTM strategy. Smart Insights
• Overview: Gain insights into B2B marketing budget benchmarks and discover where peers are allocating funds for growth and outcomes.
• Access: Watch the webinar
• Why Defining and Activating Your Go-to-Market Strategy Is a Must in 2025, by B2B Marketing in collaboration with The Think Tank. Delve into the essentials of a go-to-market strategy and learn how aligning marketing, product, and sales drives commercial success. Watch the webinar.
• Expanding Role of CMOs, AI-led Transformation: 2025 Predictions – AI Business. AI Business discusses the evolving responsibilities of CMOs amidst AI integration:
  • The necessity for CMOs to critically assess AI's effectiveness beyond initial adoption.
  • Challenges in maximizing the use of MarTech tools.
  • Pressure from CEOs and CFOs for CMOs to contribute more substantially to revenue.
• An Nvidia Exec Explains How CMOs Are Using AI to Optimize Ad Budgets – Business Insider. This article explores how companies like Delta Air Lines and Unilever leverage AI for:
  • Connecting advertising efforts directly to sales outcomes.
  • Utilizing digital twins to enhance predictive modeling and ad design.
  • Accelerating ad production through generative AI, leading to significant ROI improvements.
• 4 Key 2025 Trends for Tech CMOs – Gartner
  Gartner outlines four pivotal trends for tech CMOs in 2025:
  • Emphasizing brand differentiation to stand out in competitive markets.
  • Shifting focus from traditional MQLs to metrics that demonstrate broader business impact.
  • Aligning marketing and sales through shared performance indicators to drive revenue growth.
  • Upskilling teams to adapt to changing market dynamics and technological advancements.

Upcoming events: 📆

• Cybersecurity Marketing Society: Raleigh Meetup:
• Thursday, May 29, 2025 at 6:00 PM - 8:00 PM. Sign up here.
• #RISK New York: July 9–10, New York, NY
• FutureCon Orange County: July 10, Orange County, CA
• CISO Melbourne: July 22–23, Melbourne, Australia

• Black Hat USA: August 2–7, Las Vegas, NV
• DEF CON 32: August 7–10, Las Vegas, NV
• USENIX Security Symposium: August 13–15, Washington, D.C.BigEvent+2DesignRush+2Global Cyber Security Network+2

• Billington Cybersecurity Summit: September 9–12, Washington, D.C.
• CrowdStrike Fal.Con: September 15–18, Las Vegas, NV
• International Cyber Expo: September 30–October 1, London, UK
• INBOUND 2025: September 3–5, 2025, San Francisco, CA

Templates, Resources & Blogs!

Making you look good...😎

• The MarTech Podcast
  Benjamin Shapiro explores marketing technology and strategies with industry experts, focusing on data-driven marketing. Listen to the latest episode.
• Marketing School
  Hosts Neil Patel and Eric Siu deliver daily, bite-sized episodes covering SEO, content marketing, and the latest in marketing technology. Check it out.
• 🔐 Breaking Through in Cybersecurity Marketing
  Hosted by us 😅, we share real stories, strategies, and lessons from cybersecurity marketers. New episodes drop every Wednesday.
• Latest Episode: Booths, Buzz, and B2B Brilliance: A Cyber Marketer’s Guide to RSAC 2025
• Listen here.
• Content Creation Templates Collection by DAN Institute (by HubSpot). 150+ templates for ebooks, blog posts, infographics, and more. Explore Templates
• Email Outreach Templates by iTechMaven. 10 templates designed to enhance email outreach effectiveness in 2025. View Templates
• Treble's 2025 Cybersecurity Media Pulse Report reveals that 42% of journalists are more likely to cover companies that offer exclusive insights and analysis—not just product news. Download the report to see what’s working in today’s media landscape and what strategies you should stop using.

Just for laughs: Meme of the Week... 😂

Lol… thanks, Michael Yehoshua for another good one!

That’s it for this edition! Thanks for reading!

Don't forget: you're the best! 💪

Have a great weekend!

❤️ Gianna & Maria

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