👋 Cyber Marketers, Here’s What’s Happening This Month!

Hey there 👋,

This newsletter covers the latest cybersecurity and marketing news, resources, and community highlights from the Cybersecurity Marketing Society. Our goal is to gather important information from the industry in one fun-to-read email.

Trending News 📰

Automattic announced a restructuring, reducing its workforce by 16%.

Finalists have been announced for the 20th annual RSAC Innovation Sandbox Contest.

OpenAI has backed security startup Adaptive Security. Specializing in simulated AI-powered attacks, Adaptive Security helps companies train for deep fake attacks and other phishing threats.

CISA and the FBI warn that threat actors are using a technique called fast flux to obscure command-and-control (C2) channels.

Check Point Software confirms security incident but pushes back on threat actor claims after a malicious hacker recently offered to sell customer information.

Marketing Mastery 😎

Cyber Marketing Power Moves: Some Resources to Stay on Top:

Blog: How to Reduce Your Bounce Rate: 6 Strategies Based on Hard Data

• Why you should care: Sure, driving website traffic is great – but what can be done about those pesky bounces? Neil Patel outlines proven data-driven strategies to reduce your bounce rate.

Guide: Audience Research: The Complete Guide for Marketers

• Why you should care: Understanding your audience is the key to good marketing. Learn how you should approach audience research with this SparkToro guide!

Blog: The Deliverability Download: One Year into the Gmail and Yahoo Changes

• Why you should care: It’s been over a year since the email bulk sender rules came into play. Campaign Monitor explores what’s changed and what’s next.

Blog: 2025 LinkedIn Marketing: New Tactics and Tools You Should Know

• Why you should care: LinkedIn is king these days, with practitioners, marketers, and everyone in between interacting with content. Make sure your strategy is up to date with these quick tips!
  
  

✨ Partner Webinar Spotlight: ✨

Surviving the Robot Apocalypse II: LLM Attack and Defend
Join us on April 23 to explore the evolving threats of generative AI and LLMs. Learn key strategies like social engineering, jailbreaks, and model poisoning. Stay ahead in an AI-dominated world—register now for this essential webcast! 👇

From the Community 💌

• Sarah Breathnach (Hunters) celebrates 1460 days of leading demand gen, outlining her secret sauce in the ‘Ten Demandments.’
• Shout out to Casey Barnett who just completed a brand re-launch with a brand new website with over 50 different contributors! Read more about the launch.
• Attention NYC connoisseurs! Nicole Canulla is seeking strong recommendations on where (or where not) to host a workshop/meetup in Manhattan.
• Event lead uploaders…what’s your secret sauce? Beverly Wilks is seeking a way to improve the ingestion of leads from various sources (webinars, events, tradeshows).

Partner Corner 💼

New Survey: 2025 Treble Cybersecurity Media Pulse Report

Want to know what it really takes to get your cybersecurity story told? The 2025 Treble Cybersecurity Media Pulse Report reveals exactly what today’s cybersecurity journalists are looking for—and what turns them off. Download your copy here!

For our CMOs 🌟

• Learn how to intentionally design your org from former Square CEO, AWS's first GM, and 12-year Microsoft veteran, Alyssa Henry, in this blog post from First Round Review.
• What do C-level execs think of their GTM strategies? If you’re interested in the future of GTM strategy and how it’s going to impact the work you do and the skills you need to develop, you better take a listen to the MarTech podcast!
• Top 23 Marketing Blogs to Follow in 2025 by The CMO explores the blogs you need to follow as a CMO, so you can stay on the pulse of marketing trends.

Upcoming events: 📆

Member Meetups:

NYC (Tri-State): TODAY!! April 10th at 6:00 PM at Backstage Tavern on 46th Street - Thank you TechnologyAdvice for supporting this meetup! RSVP here

Atlanta, GA: April 15th at 5:30 PM at Under the Cork Tree - Thanks again to Energize Marketing for supporting this event. RSVP here

Webinar: Cybersecurity Marketers Speak: Winning Tactics for Lead Generation Programs with Steve Piper at CyberEdge Group: April 17, 2025 01:00 PM EST. Register here.

Call for Proposals is open for UTINFOSEC Conference Spring 2025 April 23-24

Celebration of Life for Matt Stephenson: Hosted by Richard Melick, join us to celebrate the life of Matt Stephenson on April 28th @ RSAC at the Chieftain Irish Pub & Restaurant. RSVP here.

Party in the RSAC (Conference)! See you on April 27 at 5:30 PM at Novela. Grab your tickets before they're sold out! Snag your ticket here.

Marketer Oasis: the Society Lounge at RSAC 2025 Conference! Make sure to come by and pick up a coloring book, book your massage, and meet fellow Cybersecurity Marketers! We’ll also have a CMO meetup led by Charles Gold. Details - plus everywhere else we’ll be at RSAC Conference - here.

Event: Don't miss your opportunity to meet an exceptional lineup of innovative cybersecurity companies showcasing breakthrough solutions at the Dreamit Cyber Founders Summit @ RSAC 2025!

Event: Gist Tour 2025 explores the pressing challenges our government technologists face in an increasingly competitive world.

Call for papers is open for CyberMarketingCon 2025 until April 15th! Get your submissions in!

Check out the member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.

✨ Partner Event Spotlight: ✨

SANS National Training Events!

SANS Institute, the global leader in cybersecurity training, brings together 400+ security practitioners and executives at our signature live training events. Join us as a partner, to engage with cybersecurity buyers actively seeking solutions, showcase your brand, and position your company as a trusted industry leader. Check them out here.

Templates, Resources & Blogs!

Making you look good...😎

• A common hot topic on our monthly Email Marketing Jam is nurture and drip sequences. Explore examples and best practices in this blog from Mailchimp.
• Psst! Here’s a campaign cheat sheet from The CMO. It covers eleven different campaign types, so take a look and learn. 📚
• Reddit marketing is often a hot topic in the Society Slack. In this guide, HubSpot dives deep into Reddit users and what they think of marketing.
• This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast, drawn from conversations with the people doing the real work: founders building tools, marketers rethinking their workflows, and operators testing what actually works.
• Finally, are you feeling like your content…just isn’t hitting the mark? Not to worry! Backlinko’s 10 Ways to Create Helpful Content + Examples and Checklist is here to help.

Just for laughs: Meme of the Week... 😂

Lol… thanks, Taylor Kitz (Digital Asset Redemption)!

That’s it for this edition! Thanks for reading!

Don't forget: you're the best! 💪

Have a great weekend!

❤️ Gianna & Maria