Hey there 👋,
Welcome to The Spoonful newsletter!
Halloween always hits right as the year blurs. Can you believe we are pretty much 83% done with 2025? It's a great reminder that time flies & change sneaks up fast.
Which feels about right with CyberMarketingCon (plus CyberCEO Summit and CyberSales Summit) is now five weeks away!
PS: The Cybersecurity Marketing Society Atlanta Chapter's meetup is today!
Meet us at CyberMarketingCon 2025 — Dec 7–10 | Austin, TX
Four days of real talks, hallway conversations, rooftop mixers, and new ideas that make you rethink your next campaign.
CyberMarketingCon is where cybersecurity marketers, GTM leaders, and founders come together to learn, connect, and build what’s next.
500+ attendees. 40+ speakers. Countless “you too?” moments.
Ticket prices go up on November 17, so grab your spot early.
Trending News 📰
Do you have cool news from your company? Send it to us! Email media@cybersecuritymarketingsociety.com
Dataminr to acquire ThreatConnect.
Dataminr announced plans to acquire ThreatConnect, combining its AI-driven threat intelligence with ThreatConnect’s threat analysis and automation platform. A big move in the security intel space, congrats to both teams! 👉 Read the announcement
Dark Reading launches a more opinion-driven “Commentary” era.
Dark Reading is revamping its Commentary section to prioritize sharper practitioner voices and original takes rather than standard news summaries. If you’re thinking about content strategy, this shift is worth a look. 👉 Read it on Dark Reading
Be Careful With AI Browsers.
New research from Brave Software shows how a seemingly harmless image can hide malicious text capable of manipulating Perplexity’s AI-powered Comet browser. It’s a fresh reminder that even “smart” tools can be social-engineered, this time through pictures. 👉 Read the full story on PCMag
Partiful patched a privacy miss.
Event-planning startup Partiful (backed by a16z) left GPS data in user-uploaded photos, exposing precise locations through EXIF metadata. After TechCrunch contacted the company, the company fixed the issue. 👉 Read on TechCrunch
Veeam to acquire Securiti AI for ~$1.7 billion.
Veeam is buying Securiti AI in a major deal aimed at unifying production and backup data security in the AI era. The acquisition signals data protection is evolving from “just backup” to full lifecycle governance. 👉 Read the full story
Congrats to the Sublime Security team!
Sublime announced a $150M Series C to expand its mission of arming defenders for the post-LLM world. This is a huge milestone for one of the most exciting players. 👉 Read the announcement
LinkedIn’s AI scraping backlash
Users have one week to opt out before LinkedIn starts using public profile data for AI model training, including countries previously exempt from scraping. 👉 Read more on The Register
Kaseya acquires INKY
Kaseya announced its acquisition of INKY, adding AI-driven email protection to strengthen the Kaseya 365 platform. 👉 Press release
Partner Corner 💼
More ROAS, Less Ad Waste
Turn Ad Spend Into Real Pipeline This Quarter
Book a free "Fix My Ads" audit session and get actionable feedback on what’s holding back your paid media. You’ll leave with clarity and a better plan.
Let's Fix Your Ads or just Book Your Free Ad Audit.
Elevate Your Brand at the 2026 SANS Winter Cyber Solutions Fest
Why Sponsor?
Position your company as a leader in cybersecurity innovation. The 2026 SANS Winter Cyber Solutions Fest connects you directly with thousands of global security professionals seeking trusted solutions and expertise. As a sponsor, you’ll elevate your brand, engage with key decision-makers, and showcase your technology to audiences across critical finance, healthcare, energy, and other industries.
Sponsorship Opportunities Available or contact sponsorships@sans.org
From the Community 💌
Members & friends are doing amazing things this week!
🎙️ This week on Breaking Through in Cybersecurity Marketing:
Most marketers learn executive communication the hard way. Rob Sobers, CMO at Varonis, joins Gianna and Charles to share what he’s figured out along the way, how to lead with the answer, give data real context, and know when to stop talking. 👉 Listen here
.jpeg)
- Freelancers in the Society — yay or nay?
We’re asking members whether freelancers and fractional pros should be allowed in. As careers shift between full-time and consulting, we wonder if our strict entry rules need a refresh, while keeping our no-sales policy intact. 👉 Vote here - Big news!
Congrats to Daniel Scott, who just stepped into the role of Head of Marketing at Iru! - Join the conversation: AI in PR
PR pro Nicole Schuman kicked off a great LinkedIn thread asking how comms and PR teams use AI agents daily. The comments contain smart, practical use cases (and a few warnings). 👉Join the discussion
Missed these? Catch our latest LinkedIn webinars 🎥
Two power sessions worth your watch:
- LinkedIn for Cybersecurity Marketers: How to use events and video to boost engagement: Watch here
- Fix Your LinkedIn Ads Strategy: What to tweak right now for better performance: Watch here
Where We’re Meeting Next:
Check out where the Society will be next!
TODAY: October 30 @ 5:30–8:30 p.m. ET - Atlanta Meetup & Panel: A Practical Guide to AI in Modern Marketing | Sandy Springs, GA
Join the Cybersecurity Marketing Society’s Atlanta chapter for rooftop networking + a panel on how AI is reshaping marketing today. Expect practical insights on content creation, personalization, data analysis, and automation—plus plenty of time to connect with local peers.
👉 Request to join
November 6 @ 1 p.m. ET - CyberMarketingCon 2025 Ticket Giveaway Live Webinar (Virtual)
Another chance to snag your spot! We’re giving away five tickets (in-person & virtual) during this one-hour session, plus insider event details and sponsor highlights. Fast-paced, fun, and interactive.
November 13 @ 1 p.m. ET - Stay Relevant in the Sea of Sameness: Ideating Content for Trust, Timeliness & Authenticity (Virtual)
Join David J. Ebner (Content Workshop) for a session on crafting content that resonates. Learn to find fresh angles, avoid sameness, and keep your content ideas flowing. 👉 Register here
Check out the monthly member & non-member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.
Marketing Mastery
Cyber Marketing Power Moves: Resources to Stay on Top
New Research Trusted Voices: The Power of Analysts in Cybersecurity Decision Making
Commissioned by Code Red and Merritt Group (with Sapio Research), this study surveyed 200+ IT security leaders across the US and UK to understand how analysts and trusted voices shape cybersecurity purchasing decisions.
👉 Download the full report
Level Up: Demandbase ABM Certification (In-Person, Dec 11 | Austin, TX)
Stick around after CyberMarketingCon and earn your ABM certification at The Loren Hotel rooftop overlooking Lady Bird Lake. Hands-on workshops, expert sessions, and networking in the heart of Austin.
Just for laughs: Meme of the Week... 😂
When us-east-1 sneezes, we all catch a cold.
That’s it for this edition! Thanks for reading!
Don't forget: you're the best! 💪
Have a great weekend!
❤️ Gianna & Maria
PS: This newsletter is made by humans. We might not reply, but we read all your responses.
-Oct-01-2025-12-38-04-4139-PM.png)