Welcome to the Spoonful newsletter
How are you holding up? It’s a lot this time of year, and we’d love to hear what’s exciting, new, or challenging for you in cybersecurity marketing. Hit reply if there’s something we can support you with or just to say “hi.”
Here are a few sparks at the top of our minds this month:
- 🥂 New local meetups in DC, Austin, and Atlanta — and yes, Atlanta’s bringing an AI panel into the mix.
- 🎟️ CyberMarketingCon25 ticket giveaway — more chances to snag your pass (in-person or virtual). Today at 1pm ET ! 👉 Register here
- 📺 Oct 16 Webinar with LinkedIn — Cybersecurity Awareness Month meets 2026-ready events & demand-gen strategies.
CyberMarketingCon25 is also getting closer by the day. 🚨🚨🚨And prices go up on October 1st!🚨🚨🚨 If you haven’t grabbed your spot yet, now’s the time.
Got news, a byline, or something cool to share? Send it our way. This newsletter is the best when your voices are in it.
Are we seeing you in Austin for CyberMarketingCon25?
Professional development, a huge network, and actual fun, all in one place. That’s what CyberMarketingCon delivers. You’ll learn from industry leaders on GTM strategies that work now, sharpen your AI-powered marketing skills for what’s next, and connect with peers who get it. (Oh, and yes, the late-night tacos are real.)
Trending News 📰
Do you have cool news from your company? Send it to us! Email media@cybersecuritymarketingsociety.com
Self-Replicating Worm 🐛 Hits 180+ NPM Packages (Krebs on Security)
The biggest news in cyber for the last week has been about a worm. It's name? Shai-Hulud. (No, this is not about Timothée Chalamet and the Dune series!)
At least 187 JavaScript packages were briefly infected with malware that steals developer credentials and republishes them to GitHub. The worm spread fast across NPM, highlighting just how fragile supply chain security remains in 2025.
👉 Full story at Krebs on Security
Significant Changes Coming to Microsoft’s Channel Partner Ecosystem by Jay McBain (Canalys)
Microsoft’s 500,000-strong partner network faces a shakeup on October 1. New thresholds will cut many long-tail partners: indirect resellers must carry at least $1,000 TTM billed revenue, direct bill partners jump from $300K to $1M, and distributors must hit $30M per region. Canalys Chief Analyst Jay McBain warns this could shrink global distribution from 180 players to just 60, sparking M&A talks and reigniting debate on whether financial hurdles help or hurt ecosystem growth.
👉 Read the analysis + distribution impact
RegScale Raises $30+ Million to Redefine Cyber GRC for Highly Regulated Industries (RegScale)
RegScale raised new funding to expand its R&D and sales teams and accelerate development of its RegML AI platform in the $50+ billion GRC market. The company uses AI agents for compliance monitoring, evidence collection, audit automation, and risk analysis. RegScale currently serves government agencies, financial services, and high-tech organizations, and plans to expand into energy and utilities sectors with the new capital. 🎉 Congrats to members Esty, Amanda, and the whole crew!
Terra Security Raises $30M Series A From Felicis to Redefine penetration testing with Agentic-AI
Congrats to AWS-Crowdstrike-NVIDIA Cyber Accelerator company Terra Security! Terra Security raised a $30M Series A led by Felicis with participation from Dell Technologies Capital, SVCI, and existing investors, bringing total funding to $38M. The company operates an AI-powered continuous penetration testing platform that uses multiple AI agents with human oversight to test organizations' attack surfaces. Former Google CISO Gerhard Eschelbeck has also joined the board of directors.
This Week (+/-) in Cybersecurity M&A (😮 woah!)
- Check Point Software will acquire Lakera and expand AI cybersecurity capabilities with Lakera’s AI-native security platform for agentic AI applications.
- CrowdStrike to acquire Pangea to add AI prompt-layer protection and monitoring capabilities to its Falcon platform, extending security coverage to AI interactions and development workflows.
- Hack The Box acquires LetsDefend, strengthening its enterprise skills development ecosystem by adding incident response and SOC training modules.
- Mitsubishi Electric will acquire Nozomi Networks, which will boost its industrial cybersecurity portfolio with Nozomi’s expertise in OT and IoT threat detection.
Congrats to the members of all companies involved!
👉 Big thanks to member Tyler Shields for tracking the moves.
Partner Corner 💼
Q4 Cybersecurity Strategy Sessions
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Join CISOs and senior security leaders at invite-only Q4 Assemblies. Included targeted ABM outreach, guaranteed 1:1 meetings, thought leadership and panel sessions, & pre-/post-event insights in an intimate, high-level setting.
From the Community 💌
Members & friends are doing amazing things this week!
This week's Breaking Through in Cybersecurity Marketing Podcast episode is on The 30/60/90 Day Plan for Customer Marketing in Cybersecurity with Antu Buck.
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Call for Papers: WWHF @ Mile High 2026
Wild West Hackin’ Fest heads to Denver from Feb 11–13, 2026, and the Tool Shed CFP is open. The review board is looking for deeply technical talks that tell a story, whether it’s a lightning demo of an open-source tool, a chained technique, or a brand-new concept. The final deadline is Nov 3, 2025.
👉 Submit your talk
👉 Workshop proposals here
👏 Pitch smarter: Maria Korolov (CIO, Security Boulevard, Hypergrid Business) posted her “How to Pitch Me” guide. She lays out exactly what she wants in subject lines, first paragraphs, and what beats she cares about (enterprise AI, cybersecurity, post-quantum encryption).
👉 Read Maria’s pitching guide
Where We’re Meeting Next:
TODAY: September 18 @ 1 p.m. ET – CyberMarketingCon 2025 Ticket Giveaway Webinar (Virtual)
Win one of 8 free tickets (in-person or virtual) + get an insider preview of the biggest event for cybersecurity marketers.
👉 Register here
September 25 @ 12 p.m. ET — Live LinkedIn: CyberMarketingCon Ticket Giveaway with TechnologyAdvice
A 25-minute fireside chat with the Cybersecurity Marketing Program of the Year winner, hosted with TechnologyAdvice. Get three takeaways you can use immediately, plus a chance to win one of 5 full passes to CyberMarketingCon 2025 in Austin.
👉 Register on LinkedIn
September 25 @ 1 p.m. ET – Fix Your LinkedIn Ad Strategy (Virtual)
Join the Cybersecurity Marketing Society + AdConversion founder, Silvio Perez, for a workshop-style webinar. Three campaigns get live audits, but everyone walks away with a framework to improve LinkedIn Ads.
October 16 @ 1 p.m. ET — Lessons from LinkedIn: Celebrating Cybersecurity Awareness Month & Standout Strategies for 2026 (Virtual)
Hosted with LinkedIn, this webinar will show you how to amplify your events marketing strategy, whether it's key tentpole events like large conferences and Cybersecurity Awareness Month activations or smaller regional meetups. We will hear from enterprise cybersecurity companies and dive into the LinkedIn campaigns they used to grow their event presence, attendance, and pipeline.
NEW: October 21 @ 5:30–8:30 p.m. ET — DC Area Meetup | Arlington, VA
Rooftop networking with fellow cybersecurity marketers + GTM pros. Expect drinks, bites, and a curated group icebreaker so you leave knowing everyone in the room. Sponsored by Energize Marketing.
NEW: October 23 @ 5:30–8:30 p.m. CT – Austin Meetup | Pelons Tex Mex, Austin, TX
Cybersecurity marketing + GTM networking with drinks, bites, and a group icebreaker to ensure you meet everyone. Sponsored by Energize Marketing.
👉 Register here
NEW: October 30 @ 5:30–8:30 p.m. ET — Atlanta Meetup & Panel: A Practical Guide to AI in Modern Marketing | Sandy Springs, GA
Join the Cybersecurity Marketing Society’s Atlanta chapter for rooftop networking + a panel on how AI is reshaping marketing today. Expect practical insights on content creation, personalization, data analysis, and automation — plus plenty of time to connect with local peers.
👉 Request to join
Check out the monthly member events calendar! It’s packed with exciting networking opportunities and recurring meetups designed just for you.
Upcoming events: 📆
- Technology for Marketing: September 24-25 | London, UK
- International Cyber Expo: September 30-October 1 | London, UK
Marketing Mastery
Cyber Marketing Power Moves: Some Resources to Stay on Top:
Critical AI Security Guidelines – A first-of-its-kind draft framework covering prompt injection, model poisoning, and balancing scalability with governance. Public comments are open. Your input can help shape the future of AI security. Download + Contribute
2025 AI + ABM Reading List — by Aaron Carpenter (Userled) - A curated roundup of the latest research, expert insights, and tactical playbooks on how AI reshapes account-based marketing. From best practices and agentic AI to outbound use cases and GTM models, this list has 15+ resources to sharpen your AI + ABM game for 2025. Read the full reading list
Just for laughs: Meme of the Week... 😂
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It's true! Picture both of us looking like this, all the time now 😜😆
That’s it for this edition! Thanks for reading!
Don't forget: you're the best! 💪
Have a great weekend!
❤️ Gianna & Maria
PS: This newsletter is made by humans. We might not reply, but we read all your responses.
Cybersecurity Marketing Society, 501 1st Avenue N #901, St. Petersburg, FL 33701
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