The 2026 Cybersecurity Buyer Report: How has AI changed IT & Security Buying Behavior?

Cybersecurity marketers are navigating a rapidly evolving landscape shaped by AI, shifting budgets, changing buying committees, and new media consumption habits. Cybersecurity buyers face the same landscape, and are adapting their buying behaviors to use more AI - as well as buy more AI! Join Scott Bekker and Stephanie Corby from Future B2B, Gianna Whitver from the Cybersecurity Marketing Society, and guest marketers from a cybersecurity company, for an early look at findings from the 2026 Cybersecurity Buyer Report!

Highlights include:

• 60% of buyers want AI in cybersecurity solutions
• Buyers expect AI readiness to be more important in 2027 than 2026
• More than half of buyers see cybersecurity rising in importance AGAIN in 2027

Join us for an interactive discussion and overview of the market changes and statistics that you need to reach your cybersecurity buying audience in 2026 and beyond!