Monthly Meetup: AI and Marketing

Answer Engine Optimization (AEO): The Hype vs The Data

There is a lot of AI Chat hype and speculation happening. The goal of this session is to bring in an expert who can share insights and recommendations generated by AI engineers working with real data to help you and your team navigate driving growth via AI Chat / Answer Engines. As the leader of a team of 20 AI engineers and data scientists focused on SEO and AEO, Ethan will share their data, insights and recommendations on how to win in "Answer Engines".

Speaker:

Ethan Smith is CEO of Graphite.io, a research-driven growth agency that works with companies like Webflow, Adobe, and Upwork. He is an adjunct professor at IE Business School and teaches SEO and AEO at Reforge. His research has been published in ACM, Axios, Financial Times, and The Atlantic. Prior to founding Graphite, Ethan was a growth advisor to Masterclass, Robinhood, and Honey.  Ethan was a research assistant focused on human-computer interaction and psychology at UC Santa Barbara and University College London.

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This is a MEMBER-ONLY Meetup

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