Hands-On Claude Skills Workshop & Networking Cocktails for Cyber Marketers & GTM Pros

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[RSVP required] The Cybersecurity Marketing Society invites you to join fellow cybersecurity marketers, GTM leaders, and marketing professionals in Austin for an evening of hands-on AI learning and some fun networking too!

AI is everywhere, but most marketers are still figuring out how to move beyond experimentation and use it in ways that actually save time, improve quality, and support real marketing workflows. In this interactive session (followed by a fun networking cocktail event!), we’ll explore how marketers can build and use Claude Skills.

You'll participate in two practical, hands-on workshops focused on getting more value from Claude:

Build Your First Claude Skill: Campaign Hub Edition

Presented by Luisa Rubalcava

In this interactive workshop, you'll learn how to turn a simple campaign idea into a reusable Claude Skill that generates a campaign brief, hero asset, and LinkedIn post set—all organized into a single editable file. No AI experience is required, and you'll receive a workshop guide before the event so you can hit the ground running.

How Smart Marketers Optimize Claude Usage

Presented by Andre Piazza

Once you've built your first skill, learn how experienced Claude users work faster while using fewer tokens. Andre will share practical techniques for organizing projects, reducing token consumption, improving response quality, and preparing your marketing content for AI using optimized Markdown workflows. You'll also receive tools you can install immediately to simplify document conversion and make Claude significantly more efficient.

We'll keep everything practical, approachable, and non-technical. You don't need to be an AI expert or developer to participate—just bring your laptop and a real marketing challenge you'd like to solve.

To get the most out of the workshop, please bring:

1. Your laptop with Claude.ai open and logged in
2. Your company's homepage URL
3. Your company logo (PNG or SVG)
4. One existing on-brand marketing asset (landing page, one-pager, campaign email, etc.)
5. A real campaign you need to launch, described in one sentence
6. The ability to install a few free tools during the workshop (GitHub or GitHub Desktop recommended)
   

After the workshops, we'll make plenty of time for networking, conversation, drinks, and bites with cybersecurity marketers from across the Austin community.

You'll walk away with:

1. Your first working Claude Skill that you can continue using after the event
2. Practical techniques for making Claude faster, more efficient, and more cost-effective
3. Ideas for applying AI to campaign planning, content creation, messaging, and GTM execution
4. A better understanding of how experienced marketers are building repeatable AI-powered workflows
5. New connections with cybersecurity marketing peers in Austin
6. Maybe even a few new friends
   

Join us for an evening of learning, experimenting, and connecting with the Austin cybersecurity marketing community!