Building ABM for Success: How CATO Networks Orchestrates an Account Based Revenue Engine

There's no question that Account-Based Marketing has brought together sales and marketing programs.But the devil is in the details! Real success with ABM lies in the tactical orchestration across the sales and marketing funnel.CATO Networks has had success with taking a personalized approach to ABM. By focusing its strategy, CATO Network's approach has resulted in immediate action, outcomes and results.Merav Keren, Director of Marketing and Avishai Sharon, CEO of Trendemon, who deep-dive into CATO Networks' approach.

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