Becoming the Voice of Cybersecurity: Crowdstrike, LinkedIn, & Sandra Liu on the New Rules of Trust

AI is reshaping how cybersecurity buyers discover, evaluate, and engage with content. At the same time, executives, practitioners, and creators are becoming some of the most influential voices in the industry. What does it take for cybersecurity brands to join in the conversation with this new cybersecurity creator set - and build authentic voices of their own on the platforms that security buyers are watching? Join Gianna Whitver, CEO of the Cybersecurity Marketing Society, as she moderates a discussion with Vab Dwivedi, VP of Digital Experience at CrowdStrike, and cybersecurity creator Sandra Liu (WithSandra) on how leading cybersecurity brands are adapting their content and thought leadership strategies for the AI era. They’ll cover: Emerging shifts in cybersecurity buyer behavior, content consumption, and audience expectations. Leveraging executive thought leadership and subject matter experts to build trust and influence. A recent collaboration campaign between CrowdStrike and cybersecurity creator Sandra Liu on LinkedIn Extending event, executive, and thought leadership content through video and premium content environments such as BrandLink. You'll leave with practical ideas for amplifying your brand's voice, expanding the reach of your experts, and creating content that earns attention in an increasingly AI-driven world.