AI-assisted Sales & Marketing Message Alignment

Is sales actually using your messaging?

The problem:

You ship the messaging, the battlecards, the one pagers and the competitive comparisons. Then your CMO asks which assets sales actually uses, and the honest answer is "I'm not sure." Download counts tell you what got opened, not what got said. And in my experience, sales isn't ignoring your work. They've found something that works in their calls, and it just hasn't made it back to marketing yet. In security, where a rep is often up against several vendors making the same claim, knowing what lands in the call matters more than what's in the deck.

The pitch:

AI can read your call transcripts and tell you which of your messages show up, how reps reword them, and what buyers ask about that you haven't written yet. I'll show the approach I use, a message alignment check: start from your messaging, read a few weeks of calls, and sort what you find into landing, reworded and missing. Then how to bring it to sales as specifics, starting from what they're already winning with. You can start with five transcripts and one prompt. I'll also show the free agent I built that runs the same check every week.

What you'll walk away with:

• A better question than "which assets are being used", and the evidence to answer it
• A starter prompt to run on five scrubbed transcripts in your own AI tool
• A simple way to share findings with sales that opens with what's working
• The free starter kit on GitHub and the full written walkthrough