Beautiful
Booth Awards 2026

The ResOps Rumble. That's going to be the thing people remember from the Massive category at RSAC 2026, and honestly, from the whole show. Commvault built a full-scale professional wrestling ring in the center of their 30×30 footprint, with a ring announcer in a magenta suit, performers in character, scheduled bouts throughout the day, and standing-room-only crowds at peak programming. Our judges didn't think RSAC had ever had a full-on wrestling ring in a booth before. Commvault really had fun with this theme, and it got a TON of buzz from attendees. An oversized LED jumbotron suspended above read "ResOps Rumble" in lettering visible from over 100 feet away. The purple and magenta palette ran consistently from the jumbotron to the ring ropes to staff attire. Messaging, "Unified We Recover. Siloed We Fall." and "When Chaos Hits, Unified Resilience Hits Harder," was plain, declarative, and stuck. The group that gathered to watch the matches was its own crowd-generation engine. Championship belts, referee jerseys on staff, themed giveaways. The wrestling ring wasn't layered on top of a booth or just a piece of it. It was the booth.

Where do we even start? Dropzone AI built a 1950s retro American diner on the RSAC show floor. A fully realized, immersive environment complete with a chrome counter, red pendant lamps, black-and-white checkered floors, a scrolling LED ticker with "daily specials," staff in full period-appropriate diner uniforms (checkered shirts, red aprons, retro hats, matching red lipstick), and Wagyu sliders on the grill. You could smell the popcorn machine before you saw the booth. That's not a metaphor… attendees noted the scent on LinkedIn.

The execution ran 90+ creative inventory items deep: custom golden food trophies awarded throughout the day ("Beefed Up and Booked" for scheduling a demo, "Top Dog!" for completing one), a laminated diner menu that doubled as a product brochure (capabilities listed as Starters, Mains, Sides, Specials, and Desserts) and a robot named Droppert in a diner apron who greeted attendees by name and fielded questions about agentic SOC capabilities. Our judges were enthusiastic: awesome booth design, swag was on point, and it definitely got some buzz. Droppert was, by multiple accounts, the most photographed non-human entity at the show.

The founders leaned across the counter, talking to prospects. That tone, low-pressure combined with eye-catching "wow!" factor of the booth created the kind of extended dwell time you usually only dream about: people would grab a slider, watch a live unscripted threat hunt, and stay. Then come back the next day.

The results? Thousands of badge scans, a multitude of demos, and 20,000+ social media impressions. This from a three-person marketing team competing against 54+ vendors in the AI SOC category alone. Multiple independent "best of RSAC" roundups named the AI Diner in their top five. The tagline on the menu said it perfectly: The Agentic SOC Diner. Open 24/7. No Reservations Needed.

MIND flew attendees business class. Literally, architecturally, in a full airplane fuselage structure with windows, rivets, overhead bins, and a lavatory door, staffed by "MINDAir flight crew" brand ambassadors who issued boarding passes, offered beverages from galley carts, and personally invited visitors to their business-class seats for a demo. Our judges noted that every single touch-point was well thought-out and fit into the theme, that the humorous moments throughout were a highlight, and that it was amazing what they accomplished within the allotted space. A split-flap display personalized content with visitor names in real time. The "swaggage claim" conveyor belt drew visitors deeper into the space with branded swag including "Mind your juice" battery backups, Tide pens, aviator sunglasses, and flight wings pins. Personalized laser-etched luggage tags were one of the takeaways. The product message, "Stress-Free DLP," landed with zero turbulence.