Content Syndication Strategies That Actually Work
For a lot of cybersecurity marketers, “content syndication” might as well be a four-letter word.
Cheap leads. Inflated intent. Sales frustration.
And yet… some programs quietly produce real pipeline.
So, what’s the difference?
Join Steve Piper, Founder & CEO of CyberEdge, and his panel of veteran cybersecurity marketers, as they unpack what actually separates high-performing content syndication programs from expensive contact lists.
We’ll break down:
• When single-touch vs. multi-touch programs materially change conversion rates
• When BANT-qualified leads justify premium investment – and when they don’t• How ABM-driven content syndication reaches named accounts• What realistic MQL-to-SQL benchmarks look like
• How to align sales on follow-up timing so momentum isn’t lostThis session is designed for demand-gen and marketing leaders accountable for pipeline – not just lead volume.
You’ll leave with benchmarks, targeting guidance, and a decision-making framework to ensure your content syndication programs drive revenue, not just contacts.