Cybersecurity Marketing Society’s 2025 RSAC Party for Cyber Marketers Recap Blog

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The Cybersecurity Marketing Society kicked off RSA Conference week with a night of celebration, connection, and (yes) Wagyu beef at our 2025 Party for Cyber Marketers. Marketers from across the industry packed into Novela in San Francisco, where conversations flowed as easily as the cocktails.

From first hellos to last laughs, the evening reminded us why this community is so special: people showing up for each other, sharing stories, and building bonds that strengthen cybersecurity marketing.

Sponsor Spotlight: In Photos

Events like this aren’t possible without the support of our partners. These sponsors helped bring the 2025 Party for Cyber Marketers to life, from keeping the drinks flowing to making sure that every detail was in place. Thank you to Delve Risk, ActualTech Media, PAN, Spiralyze, and TechnologyAdvice for investing in this community and helping us start RSAC week with a celebration to remember.

Delve Risk

Delve Risk delivers lightning-fast cybersecurity intelligence for sales, marketing, and Sales Development Representative (SDR) teams. It turns high-quality Open-Source Intelligence (OSINT) into actionable go-to-market insights. The company's platform helps marketers and event planners more efficiently identify and connect with Fortune 2000 CISOs.

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ActualTech Media

ActualTech helps technology marketers generate demand, capture leads, and accelerate sales through webinars, content syndication, and thought leadership. Their programs connect vendors with high-intent buyers who are actively researching solutions.

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PAN

PAN is a global integrated B2B marketing and PR agency specializing in technology, including cybersecurity. From strategy and planning to demand generation and storytelling, they bridge marketing and PR to help brands thrive.

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Spiralyze

Spiralyze is a predictive conversion rate optimization (CRO) agency. Its model combines a prediction engine that draws on thousands of A/B tests with a full-service CRO team. Performance-based pricing means clients only pay when results are delivered.

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‍TechnologyAdvice

TechnologyAdvice helps business technology buyers find the right tools for their needs, enabling vendors to connect with their target audience through research, reviews, and demand-gen programs.

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Community Highlights

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Why It Matters

At the end of the day, our Party for Cyber Marketers isn’t about cocktails or carving stations, it’s about people. We gather each year to celebrate the individuals who shape this field, share knowledge, and remind ourselves that the cybersecurity industry is stronger when it’s a true community.

💜 Thank you to everyone who joined us and our sponsors who made the night possible.

Join the Community

If you’re in cybersecurity marketing and not yet part of the Cybersecurity Marketing Society, now’s the time. We’re a global network of peers who share resources, solve challenges, and celebrate each other, whether at the RSAC 2025 Conference, in our Slack group, or through events year-round.

👉 Join the Society today and be part of the community shaping the future of cybersecurity marketing.

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