July 23, 2025
Cybersecurity Product Marketing Workshop with Beth Barach:
Cross-Functional Product Marketing & Product Launches for Marketing Leaders
Location: Riverside Center, Newton, MA
Join us for Cyber Product Marketing Workshop with Beth Barach: Core Skills for Marketing Leaders
Craft Messaging That Connects. Launch Products That Win.
Step into a day of hands-on learning, real-world insights, and practical frameworks tailored specifically for marketing executives, business executives, and founders in cybersecurity.
Join us in Boston for a high-impact experience where strategy meets execution — and where your voice in the go-to-market conversation becomes even more powerful.
Workshop Overview
This highly interactive workshop is designed for cybersecurity marketing leaders who need to incorporate product marketing functions into their strategy—whether you're hiring your first dedicated product marketer or need to stretch your existing team.
Led by Beth Barach, VP of Product Marketing at Corellium and a veteran cybersecurity marketer, this workshop focuses on the three most critical aspects of product marketing that drive business results:
- Cross-Functional Team Leadership - Building the relationships that make product marketing work
- Messaging and Positioning - Creating compelling narratives that differentiate your products
- Product Launch Management - Developing structured processes for successful launches
Unlike theoretical seminars, this workshop includes hands-on exercises, group discussions, and personalized feedback to help you implement these frameworks immediately within your organization.
Space is limited to ensure individualized attention. Early registration recommended.
Workshop Details
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Riverside Center
Newton, MA
Wednesday - July 23, 2025
12:00PM - 5:00PM
Who Should Attend
This workshop is specifically designed for:
CMOs and VPs of Marketing without formal product marketing backgrounds
Founders and CEOs looking to improve go-to-market strategies
Marketing Directors managing teams without dedicated product marketing headcount
Growth/Demand Gen/Content Leaders who need to stretch into product marketing functions
Note: Not recommended for experienced product marketing professionals, as content focuses on fundamentals.
What You'll Learn in 1 Day
Module 1: Cross-Functional Team Leadership
- Map critical stakeholder relationships for effective product marketing
- Develop strategies for influencing without authority
- Create your ideal cross-functional team model
- Determine whether to hire, contract, or stretch existing talent
Module 2: Messaging and Positioning
- Understand the evolution of messaging from early-stage technical to mainstream business buyers
- Create uniquely differentiating value propositions that avoid industry clichés
- Build comprehensive messaging documents that sales and marketing teams actually use
- Workshop your current messaging with expert feedback
Module 3: Product Launch Management
- Design tiered launch processes appropriate for different product/feature releases
- Implement the "3Ps" framework: People, Process, Performance
- Create realistic timelines and OKRs for launch success
- Develop stakeholder accountability models for smoother launches
Takeways
- Actionable Templates for cross-functional team models, messaging documents, and launch plans
- Personalized Feedback on your current approach from Beth and fellow attendees
Implementation
- Strategies tailored to your organization's size and resources
Network
- Connections with other marketing leaders facing similar challenges
Workshop Format
This is not a passive lecture! The workshop follows a consistent pattern to maximize learning and application:
- Presentation and Discussion - Core concepts with real-world examples
- Breakout Exercises - Apply frameworks to your specific organization
- Group Recap and Takeaways - Share insights and receive feedback
The workshop concludes with a panel discussion featuring experienced product marketing leaders sharing practical insights from the trenches.
Afterwards, join us for an Ask Me Anything event with Security Industry Analysts and happy hour with food & drink provided!