July 23, 2025
Cybersecurity Product Marketing Workshop
Join us for Cyber Product Marketing Workshop with Beth Barach: Core Skills for Marketing Leaders
Craft Messaging That Connects. Launch Products That Win.
Step into a day of hands-on learning, real-world insights, and practical frameworks tailored specifically for product marketers in cybersecurity.
Join us in Boston for a high-impact experience where strategy meets execution — and where your voice in the go-to-market conversation becomes even more powerful.
Workshop Overview
This highly interactive workshop is designed for cybersecurity marketing leaders who need to incorporate product marketing functions into their strategy—whether you're hiring your first dedicated product marketer or need to stretch your existing team.
Led by Beth Barach, VP of Product Marketing at Corellium and a veteran cybersecurity marketer, this workshop focuses on the three most critical aspects of product marketing that drive business results:
- Cross-Functional Team Leadership - Building the relationships that make product marketing work
- Messaging and Positioning - Creating compelling narratives that differentiate your productsProduct Launch
- Management - Developing structured processes for successful launches
Unlike theoretical seminars, this workshop includes hands-on exercises, group discussions, and personalized feedback to help you implement these frameworks immediately within your organization.
Space is limited to ensure individualized attention. Early registration recommended.
Workshop Details
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Riverside Center
Newton, MA
Wednesday - July 23, 2025
12:00PM - 5:00PM
Who Should Attend
This workshop is specifically designed for:
CMOs and VPs of Marketing without formal product marketing backgrounds
Founders and CEOs looking to improve go-to-market strategies
Marketing Directors managing teams without dedicated product marketing headcount
Growth/Demand Gen/Content Leaders who need to stretch into product marketing functions
Note: Not recommended for experienced product marketing professionals, as content focuses on fundamentals.