Workshop: Campaigns That Convert: Cybersecurity Marketing 101 Workshop

Building a successful marketing campaign in cybersecurity isn’t just about catchy messaging or flashy creatives — it’s about precision, trust, and knowing your audience inside and out. Whether you're launching your first campaign or need a refresher on the fundamentals, this hands-on workshop will walk you through the building blocks of effective cybersecurity marketing campaigns. Join the Cybersecurity Marketing Society and CyberRisk Alliance for a tactical, example-filled session designed to help marketers at all levels craft campaigns that actually drive pipeline and resonate with technical buyers.