Beyond the Booth: Turning Black Hat Leads into Pipeline

You invested thousands to be at Black Hat—now what? Too often, promising leads from events like Black Hat go cold due to a lack of timely and personalized follow-up. This webinar, brought to you by the Cybersecurity Marketing Society and Sequel.io, will equip you with a tactical 30-day post-event nurture framework that turns event scans into real pipeline.

We’ll show you how to leverage webinars as a strategic touchpoint, showcase your brand’s thought leadership, and meaningfully re-engage security practitioners you met on the show floor. You’ll walk away with a plug-and-play strategy, practical ideas, and proven ways to track ROI on your event investment.